This is our list of TikTok Shop top sellers October 2026 edition for the US, ranked at the shop level by units sold. The top 20 shops sold 5,892,329 units from October 1 to 31, 2026, about 6.1% of the 96.7 million units sold across US TikTok Shop that monthS1. This page ranks stores, not products. For single products, see our best sellers by category report.
Open the free FastMoss shop ranking to check any month or category yourself.
TikTok Shop top sellers October 2026: key numbers
US TikTok Shop sold 96.7 million units from October 1 to 31, 2026, up about 9% from 88.4 million in September 2026S1. medicube US Store ranked first with 942,865 units, about 2.1 times the 457,866 units of Dr.Melaxin in second placeS1. Seven of the top 20 shops list Beauty and Personal Care as their main categoryS1.
Top 20 TikTok Shop sellers in the US by units sold, October 2026
The table lists the 20 US shops with the most units sold from October 1 to 31, 2026, with the number of products that recorded sales in the monthS1.
| Rank | Shop | Main category | Units sold | Products with sales |
|---|---|---|---|---|
| 1 | medicube US Store | Beauty and Personal Care | 942,865 | 168 |
| 2 | Dr.Melaxin | Beauty and Personal Care | 457,866 | 172 |
| 3 | Comfrt | Womenswear and Underwear | 365,545 | 254 |
| 4 | Bare Anatomy Haircare | Beauty and Personal Care | 311,956 | 44 |
| 5 | Fashion Nova | Womenswear and Underwear | 307,592 | 2,736 |
| 6 | Caffeine, Candles & Chaos | Food and Beverages | 266,109 | 28 |
| 7 | Halara US | Sports and Outdoor | 260,329 | 497 |
| 8 | JOYIN | Toys and Hobbies | 258,813 | 746 |
| 9 | Micro Ingredients | Health | 251,909 | 368 |
| 10 | Toplux Nutrition | Health | 249,458 | 27 |
| 11 | MYS Scents | Beauty and Personal Care | 239,834 | 1,591 |
| 12 | BellaVitashop | Beauty and Personal Care | 238,868 | 229 |
| 13 | Pacsun | Womenswear and Underwear | 236,804 | 2,166 |
| 14 | Tarte Cosmetics | Beauty and Personal Care | 234,073 | 174 |
| 15 | e.l.f. Cosmetics | Beauty and Personal Care | 229,860 | 384 |
| 16 | OEAK Apparel | Womenswear and Underwear | 219,883 | 50 |
| 17 | WANSE | Fashion Accessories | 211,510 | 219 |
| 18 | CROCS US SHOP | Shoes | 210,504 | 185 |
| 19 | Bullseye Deals | Toys and Hobbies | 199,902 | 4,189 |
| 20 | QVC, Inc | Household Appliances | 198,649 | 5,987 |
What the October 2026 shop ranking shows
Beauty shops fill a third of the list
The seven Beauty and Personal Care shops in the top 20 sold 2,655,322 units combined in October 2026S1. Four Womenswear and Underwear shops followed with 1,129,824 units: Comfrt, Fashion Nova, Pacsun and OEAK ApparelS1.
The fastest growers in the top 20
Compared with September 2026, e.l.f. Cosmetics grew units sold by 73.44%, JOYIN by 66.18% and Fashion Nova by 61.73%S1. QVC moved the other way, with units down about 19% month over monthS1. JOYIN and Bullseye Deals both sell mainly toys, an early sign of holiday gift demandS1.
Small catalogs can sell at volume
Toplux Nutrition reached tenth place with only 27 products that had sales, and Caffeine, Candles and Chaos ranked sixth with 28S1. QVC needed 5,987 products with sales to reach twentieth, and Bullseye Deals had 4,189S1. A short catalog can rank when each product sells well.
Mostly local shops
Halara US is the only top 20 shop that FastMoss flags as cross border for October 2026S1.
See the full shop ranking in FastMoss and filter it by your own category.
How this compares with our September report
Our US TikTok Shop statistics for September 2026 covers the whole market, categories, products and creators for the prior month. This page goes one level deeper on shops only, for October, ranked by units sold.
How to use this list for your own shop
Pick two or three shops from the table that sell in your category. Open each one in FastMoss and check its top products, the creators who drove sales and the split between video and LIVE. Then compare with your own store. Our guide on finding trending products covers the product side. If you are planning for the holidays, read our Black Friday 2026 guide.
How we built this ranking
We pulled the FastMoss monthly shop ranking for the US, sorted by units sold, for October 1 to 31, 2026S1. We rank by units because, in our checks, monthly unit counts matched FastMoss daily shop data, while sales value for some newly listed products did not. Growth rates compare October 2026 with September 2026. All figures are FastMoss estimates from public store data, not numbers reported by the shops or by TikTok Shop.
FAQ
Who were the TikTok Shop top sellers in October 2026?
By units sold in the US, medicube US Store ranked first with 942,865 units, followed by Dr.Melaxin with 457,866 and Comfrt with 365,545, for October 1 to 31, 2026S1.
How many units did the top 20 shops sell in October 2026?
The top 20 US shops sold 5,892,329 units combined, about 6.1% of the 96.7 million units sold on US TikTok Shop that monthS1.
Why rank by units and not sales value?
Because in our checks, monthly unit counts matched FastMoss daily shop data, while sales value for some newly listed products did not.
Is this a product ranking?
No. This page ranks shops. For single products by category, read our best sellers by category report.
Where do these numbers come from?
All figures come from the FastMoss monthly shop ranking and market data for the US, October 1 to 31, 2026, and are estimatesS1.
Sources
- S1. FastMoss.com, US shop ranking by units sold and US market data, October 1 to 31, 2026, FastMoss estimates, retrieved November 2, 2026.
