Last checked October 27, 2026
To find the best selling products on TikTok Shop, open the FastMoss best sellers ranking, set the market to the United States, pick a category, and sort by units sold or GMV. FastMoss estimates sales for every public TikTok Shop listing, so you can rank products in any category, while TikTok’s own Seller Center shows exact sales only for your own shop.
In the week of October 19 to 25, 2026, the TikTok Shop best sellers by category in the US were led by Beauty & Personal Care, which sold 4,602,786 units, ahead of Womenswear & Underwear at 3,242,403F1. The best selling product in beauty was the medicube Smooth & Clear Body Care Set with 37,967 units, and the top product in Health was Toplux Magnesium Complex 8 with 25,212 unitsF2. Every number below comes from FastMoss, checked on October 27, 2026, with a source at the bottom of the page.
The short answer
In the week of October 19 to 25, 2026, Beauty & Personal Care sold 4,602,786 units on TikTok Shop US, more than any other categoryF1. Womenswear & Underwear came next. Twelve of the 18 products in our table sold for an average of $15 to $35 a unitF2.
See the best sellers in your category. Basic starts at $29 for the first monthF4.
TikTok Shop best sellers by category: which categories sell the most
Here are the 10 level 1 categories with the most units sold in the week of October 19 to 25, 2026F1.
| Rank | Category | Units sold |
|---|---|---|
| 1 | Beauty & Personal Care | 4,602,786F1 |
| 2 | Womenswear & Underwear | 3,242,403F1 |
| 3 | Fashion Accessories | 1,644,756F1 |
| 4 | Sports & Outdoor | 1,402,931F1 |
| 5 | Home Supplies | 1,400,472F1 |
| 6 | Menswear & Underwear | 1,133,431F1 |
| 7 | Phones & Electronics | 1,058,381F1 |
| 8 | Health | 934,837F1 |
| 9 | Toys & Hobbies | 802,600F1 |
| 10 | Collectibles | 729,166F1 |
FastMoss estimates for the US market, week of October 19 to 25, 2026, checked October 27, 2026.
Beauty sold about 1.36 million more units than the next categoryF1. Sports & Outdoor and Home Supplies were almost level, about 2,459 units apartF1. Sales in the leading categories are growing fast year over year, with Beauty & Personal Care GMV up about 133% from a year earlierF1. For the wider US market, see our US TikTok Shop statistics for September 2026. We cover six of these categories below. We left Fashion Accessories out, because its top products came from small unbranded sellers and the best one sold only 5,950 units that weekF2.
The best selling products in each category
For each category we took the weekly top 5 products by units sold and kept the branded onesF2. We checked every shop’s profile in FastMoss and kept only US local shops that are not fully managedF3. We also divided GMV by units sold and kept a product only if that average was no more than 15% below its lowest listed price and no more than 5% above its highest.
| Category | Product | Rank | Units sold | GMV |
|---|---|---|---|---|
| Beauty & Personal Care | medicube Smooth & Clear Body Care Set | 1 | 37,967F2 | $1,176,977F2 |
| Beauty & Personal Care | Nature x Science Rosemary Water and Rice Water | 2 | 28,579F2 | $357,552F2 |
| Beauty & Personal Care | EPAIS Essential Eyelash Growth Serum | 3 | 21,933F2 | $468,765F2 |
| Beauty & Personal Care | Voyage Nova Extrait De Parfum | 4 | 20,644F2 | $536,512F2 |
| Beauty & Personal Care | PHOFAY Sensitive Skin Hair Removal Spray | 5 | 17,568F2 | $1,053,904F2 |
| Womenswear & Underwear | KKPeople Easy-Off Bodysuit | 1 | 21,399F2 | $552,527F2 |
| Womenswear & Underwear | OEAK Women Jelly Bras | 2 | 19,698F2 | $351,173F2 |
| Womenswear & Underwear | SWEET MAYHEM Magic Skin Fleece Lined Tights | 4 | 13,552F2 | $232,211F2 |
| Womenswear & Underwear | LUCKMEEY Strapless Front Closure Bra | 5 | 12,622F2 | $376,107F2 |
| Home Supplies | Reliant Pet Mouse Repellent Pouches | 3 | 6,909F2 | $170,640F2 |
| Sports & Outdoor | ADDWIN Fascia Ring R10 | 1 | 12,212F2 | About $855,000F2 |
| Sports & Outdoor | YEOREO Ease Everyday Active Leggings | 4 | 8,778F2 | $288,086F2 |
| Sports & Outdoor | UnciaActive Women’s Matching Activewear Set | 5 | 8,697F2 | $118,340F2 |
| Phones & Electronics | XMWUS 5000mAh Magnetic Power Bank | 1 | 13,207F2 | $155,568F2 |
| Phones & Electronics | PUTARE 5 in 1 Wireless Induction Speaker Stand | 3 | 8,214F2 | $164,672F2 |
| Phones & Electronics | WUDS R36S Retro Handheld Console | 4 | 7,204F2 | $387,575F2 |
| Health | Toplux Magnesium Complex 8 | 1 | 25,212F2 | $420,369F2 |
| Health | Physician’s Choice Digestive Enzymes | 3 | 8,842F2 | $141,472F2 |
Rank is the product’s place in its level 1 category by units sold. US, week of October 19 to 25, 2026, checked October 27, 2026.
Beauty & Personal Care
Skincare, hair care and fragrance filled the biggest category’s top five. The medicube set sold 37,967 units for $1,176,977 in GMV, the most of any product in the category that weekF2. The Nature x Science rosemary water ranked second with 28,579 units, near its $12 list priceF2. The EPAIS eyelash growth serum ranked third with 21,933 units, and the Voyage Nova perfume from QAWAFI ranked fourth with 20,644 unitsF2. The PHOFAY hair removal spray sold fewer units at 17,568 and still made $1,053,904, because it averaged $59.99 a unit against about $31 for the medicube setF2. All five of the week’s top beauty sellers were branded US local shops, so none were skipped.
Womenswear & Underwear
Shapewear and winter basics led. The KKPeople Easy-Off bodysuit ranked first with 21,399 units and $552,527 in GMVF2. OEAK’s wire free jelly bras ranked second with 19,698 unitsF2. SWEET MAYHEM’s fleece lined tights ranked fourth with 13,552 units, a winter buy. LUCKMEEY’s strapless front closure bra ranked fifth with 12,622 units and $376,107 in GMVF2. The number 3 product was a second OEAK listing, a fleece tight from a sister shop, so we did not repeat the brand.
Home Supplies
Home Supplies was the least concentrated of the six categories, as the chart further down shows. The top two products, a SOPAMI gap cleaning tool and a Godrej Aer air freshener, each averaged more than 10% above their listed price, so we skipped themF2. Reliant Pet’s mouse repellent pouches, made in the USA, ranked third with 6,909 unitsF2. The number 4 was a generic faucet cover, and the number 5 came from a fully managed shop, so we left both outF3.
Sports & Outdoor
Three branded products in the Sports & Outdoor top 5 passed every check. The ADDWIN Fascia Ring R10, a muscle recovery device, ranked first with 12,212 units and about $855,000 in GMVF2. That is more GMV than any other product in our table except the medicube set and the PHOFAY spray. YEOREO’s everyday active leggings ranked fourth with 8,778 units, and UnciaActive’s matching activewear set ranked fifth with 8,697 units, sold from a US local warehouseF3. We left out a Halara leggings listing at number 2, because its average per unit was about 13% above its listed price, and an unbranded 5 pack top at number 3.
Phones & Electronics
Electronics had a mixed top 5. We left out a plush toy miscategorized here at number 2 and a bag charm at number 5 that averaged well below its listed price. The three we kept are an XMWUS magnetic power bank at 13,207 units, a PUTARE speaker stand at 8,214 units, and the WUDS R36S retro handheld at 7,204 unitsF2. The handheld made more than twice the GMV of the stand, $387,575 against $164,672, because it averaged $53.80 a unit against $20.05F2.
Health
Magnesium led Health. Toplux Magnesium Complex 8 sold 25,212 units and $420,369 in GMVF2. Physician’s Choice Digestive Enzymes ranked third with 8,842 units and $141,472 in GMVF2. We left out three top 5 products on price: the Micro Ingredients magnesium complex at number 2 and the Vitafusion fiber gummies at number 4 both averaged more than 5% above their listed price, and a second Toplux supplement at number 5 did the sameF2. Supplements lean on affiliate creators for sales, so if you want to promote best sellers like these yourself, read how to become a TikTok Shop affiliate.
Open the FastMoss best sellers ranking for your own category. Basic starts at $29 for the first monthF4.
How concentrated each category is
A best seller list can hide how much room is left for new shops. One way to check is the share of a category’s units sold by its 10 biggest shopsF1. These shares move from week to week, so the figures below are rounded and cover the week of October 19 to 25, 2026 only.
| Category | Units sold by the top 10 shops |
|---|---|
| Health | About 31%F1 |
| Beauty & Personal Care | About 21%F1 |
| Sports & Outdoor | About 21%F1 |
| Womenswear & Underwear | About 18%F1 |
| Phones & Electronics | About 16%F1 |
| Home Supplies | About 13%F1 |
In Health, 10 shops sold about 31% of all units that weekF1. A new supplement brand competes with a few large shops there. In Home Supplies, the top 10 shops sold about 13% that weekF1, so sales were spread across many sellers and a new product had more room.
How to find best sellers by category yourself
- Open the best sellers ranking. In FastMoss, go to the TikTok best sellers ranking and set the market to the United States.
- Pick a category. Start with a level 1 category, then narrow it to the subcategory you sell in.
- Choose the period. A weekly view is a good default. A daily view shows spikes, and a monthly view smooths them out.
- Sort by units sold, then by GMV. The two lists differ, and the gap tells you which products win on price and which win on volume.
- Open the shop. Check that the seller is a US local shop and not fully managed, and look at its rating.
- Check the average. Divide GMV by units sold. If the average per unit is far from the listed price, treat the row with care.
To look up one product by name, use TikTok product search instead. For your own catalog, TikTok’s Product Opportunities in Seller Center lists high-potential products and low-competition categoriesT1. It is free for sellers, and it does not rank other sellers’ sales.
Best sellers and trending products are different lists
A best seller list shows what already sells in volume. A trending list shows what is growing fastest, which is often a product with small sales that just jumped. Both are useful. Best sellers tell you where demand is proven and what price buyers accept. Trending lists help you find a product before the category fills up. For the second, read our guide on finding trending products on TikTok Shop.
How FastMoss estimates these numbers
GMV and period sales are estimates that FastMoss builds from public TikTok Shop dataF5. They work well for comparing products in the same period, which is what a category ranking does. For exact orders on your own shop, use Seller Center.
What it costs in FastMoss
| Plan | First month | Then each month |
|---|---|---|
| Basic | $29F4 | $49F4 |
| Pro | $53F4 | $89F4 |
| Ultimate | $99F4 | $139F4 |
Monthly prices from the FastMoss pricing page, checked October 27, 2026. Plans and promotions change, so confirm at checkout.
Basic keeps about 90 days of history, Pro about 180 days, and Ultimate the longest, so you can line a category up against the same week a year earlierF4. New users get a 7-day free trial on the web plansF4. Basic covers weekly checks on a few categories, and Pro or Ultimate suit sellers who track many subcategories every day.
Comparing tools before you choose? See our guide to FastMoss alternatives, Kalodata alternatives, FastMoss vs EchoTik or FastMoss vs Kalodata.
See the best sellers in your category
Rank products by units sold or GMV in any US category and open the shop behind each one.
Frequently asked questions
How do I find the best selling products on TikTok Shop?
Open the FastMoss best sellers ranking, set the market to the United States, pick a category, then sort by units sold or GMV. Check the shop behind each product and divide GMV by units sold to see the average price buyers paid.
What are the best-selling categories on TikTok Shop US?
In the week of October 19 to 25, 2026, Beauty & Personal Care sold the most units on TikTok Shop US, with 4,602,786F1. Womenswear & Underwear came second with 3,242,403 unitsF1.
What is the best-selling product in TikTok Shop’s beauty category?
For the week of October 19 to 25, 2026, it was the medicube Smooth & Clear Body Care Set, with 37,967 units and $1,176,977 in GMVF2.
Are TikTok Shop best sellers the same as trending products?
No. A best seller sold the most units in a period. A trending product is growing fastest, often from a small base. Use best sellers to see proven demand and trending lists to spot what is rising.
Can I see best sellers by category for free?
Partly. Seller Center has Product Opportunities, which suggests high-potential products and low-competition categories for your own catalogT1. It does not give a ranked list of other sellers’ units sold by category. A tool such as FastMoss does.
Why did you leave some top products out of this list?
We skipped products from fully managed shops and products whose average per unit (GMV divided by units sold) was more than 15% below the lowest listed price or more than 5% above the highest. We also left out Fashion Accessories, where the top sellers were small unbranded shops. The notes under each category say which products we skipped.
How do I check best sellers in a subcategory?
In the FastMoss best sellers ranking, pick the market, then a level 1 category, then a subcategory, and sort by units sold or GMVF2. A subcategory list is often more useful than the broad one, because it shows the products you would compete with.
Sources
- F1 FastMoss US category ranking, level 1 categories by units sold, with year over year GMV growth and the share of units sold by the top 10 shops, week of October 19 to 25, 2026, https://www.fastmoss.com/e-commerce/saleslist, checked October 27, 2026
- F2 FastMoss US top-selling products ranking by category, sorted by units sold, week of October 19 to 25, 2026, https://www.fastmoss.com/e-commerce/saleslist, checked October 27, 2026
- F3 FastMoss shop profiles for the shops in the table, shop type, fully managed status and rating, checked October 27, 2026
- F4 FastMoss pricing page, monthly billing and 7-day free trial on the web plans, https://www.fastmoss.com/pricing, checked October 27, 2026
- F5 FastMoss homepage FAQ, “Where does the data come from?”: “FastMoss uses compliant collection of public TikTok Shop signals, such as LIVE sales, views, likes, and comments. These are reliable estimates, not private seller-backend data.” fastmoss.com, checked October 27, 2026
- T1 TikTok Shop Academy, How to Use Product Opportunities, https://seller-us.tiktok.com/university/essay?knowledge_id=4371484668528427&lang=en, checked October 27, 2026
