TikTok Shop Cyber Monday 2026 lands on November 30, at the end of a five day run that starts with Thanksgiving on November 26 and Black Friday on November 27. On TikTok Shop, that whole stretch works as one sales event. FastMoss daily data for Nov 28 to Dec 2, 2025 totals $862.9M in GMV, up 145% from $352.1M for Nov 29 to Dec 3, 2024. FastMoss day boundaries do not line up with US calendar days, so single-day figures are not shown.S1
Check this week’s best sellers for free in FastMoss before you lock your holiday lineup.
Thanksgiving to Cyber Monday on TikTok Shop: 2024 vs 2025
We compare the same five day holiday window in both years, from Thanksgiving through Cyber MondayS1.
| Window | US GMV | Units sold |
|---|---|---|
| 2024 (Nov 29 to Dec 3) | $352.1M | 16,413,905 |
| 2025 (Nov 28 to Dec 2) | $862.9M | 27,154,181 |
| Change | +145% | +65% |
Sales grew faster than units
GMV in the window rose 145% from 2024 to 2025, while units sold rose 65%, from 16,413,905 to 27,154,181S1. GMV rose faster than units sold (+145% vs +65%) in FastMoss estimates.
Why we look at the window, not one day
Shoppers browse on Thanksgiving, buy on Black Friday, keep buying through the weekend and pick up last offers on Cyber Monday. Creators post across all five days. Treating the window as one event matches how buyers behave and gives a more reliable comparison from year to year.
Open the FastMoss best sellers ranking to see which products lead your category right now.
TikTok Shop Cyber Monday 2026 forecast
We do not publish a dollar forecast for 2026. Two years of window data are not enough for a reliable number. The direction is clear, though. The 2025 window sold far more than the 2024 window, and US TikTok Shop kept growing in 2026, with 96.7 million units sold from October 1 to 31, 2026, up about 54% from 63.0 million in October 2025S1. Expect the 2026 window to be the biggest sales stretch of the year again, and plan for demand across all five days rather than one peak.
How to plan for the full Cyber Monday weekend
Stock for five days, not one
Plan inventory for November 26 through November 30, 2026, and keep some buffer for the days after. Running out on Saturday means missing the rest of the weekend.
Spread creator content across the window
Book creator posts and LIVE sessions on several days instead of stacking them on Black Friday. A steady flow keeps your products in feeds for the whole weekend.
Save one fresh offer for Cyber Monday
Give buyers and creators a new reason to post on the last day, such as a bundle or a limited add on.
Watch your products daily
Track your top products in FastMoss each day of the window and move ad budget toward whatever is still climbing.
For product picks before the weekend starts, read our TikTok Shop Black Friday 2026 guide. For last year’s results, see TikTok Black Friday 2025 sales.
How we pulled this data
Window totals add up FastMoss daily US market data, all categories, for Nov 29 to Dec 3, 2024 and Nov 28 to Dec 2, 2025S1. The October 2026 unit count comes from FastMoss monthly US market dataS1. All figures are FastMoss estimates from public store data.
FAQ
When is TikTok Shop Cyber Monday 2026?
Cyber Monday 2026 is Monday, November 30, 2026. Thanksgiving is November 26 and Black Friday is November 27.
How big was the TikTok Shop holiday weekend in 2025?
FastMoss daily data for the 2025 window, Nov 28 to Dec 2, totals $862.9M in US GMV, up 145% from $352.1M for the 2024 windowS1.
Is Cyber Monday bigger than Black Friday on TikTok Shop?
We do not compare single days, because FastMoss day boundaries do not line up with US calendar days. The useful view is the whole five day window.
Should I end my deals on Cyber Monday?
Plan for the full window and keep stock for the days right after it, so late buyers still find your products.
Sources
- S1. FastMoss.com, US daily market data summed for Nov 29 to Dec 3, 2024 and Nov 28 to Dec 2, 2025, and US monthly market data for October 1 to 31, 2026, FastMoss estimates, retrieved November 2, 2026.
