Last checked October 25, 2026
To check any TikTok Shop’s GMV, search the shop by name in a TikTok Shop analytics tool such as FastMoss, which estimates each shop’s GMV by day from public sales data. TikTok does not publish TikTok Shop GMV for other sellers, and Seller Center shows exact GMV only for your own shop. Use the estimate to compare shops over the same dates and to see which products drive their sales.
Below is the step-by-step process, with a real US shop checked on October 25, 2026. Every number has a source at the bottom of the page.
The short answer
Search the shop in FastMoss with the market set to the United States, then open the shop page. For the apparel brand Comfrt, FastMoss shows $14.6M in GMV for the 28 days to October 24, 2026, with 78.3% of it coming through affiliate creatorsF1F2.
Open shop search in FastMoss and follow along.
What does TikTok Shop GMV mean?
GMV is gross merchandise value. TikTok Shop Seller University defines it as “the total amount paid for orders during the selected period, including canceled and refunded orders”T1. The same page says GMV is the product list price multiplied by items sold, plus the shipping fee, minus seller-funded and platform-funded discounts and minus taxT1. For a shop, it is the sum of GMV across all of its products. It is the standard way to compare the size of shops on TikTok Shop.
GMV is different from what the seller keeps. Commissions, fees, ad spend and refunds all come out of it, so a shop with high GMV can still run on thin margins. Our breakdown of TikTok Shop seller costs in the US shows what comes out.
Where to find a shop’s GMV
| Source | Shows GMV for | Notes |
|---|---|---|
| Seller Center | Your own shop | Exact figures |
| TikTok Shop storefront | No shop | Sold counts on many product listings, with no shop GMV |
| FastMoss | Any shop in 20 marketsF7 | Estimates by day, with product and channel breakdowns |
How to check a shop’s GMV in FastMoss
- Find the shop. Search by shop name or brand and set the market to the United States. If you only know one of its products, open the product and go to the shop from there.
- Read the snapshot. The shop page starts with lifetime GMV and units sold. It also shows where the shop ranks in its market and its main category.
- Pick a date range. Use the last 28 days to see the current pace. Basic goes back 90 days and Pro goes back 180 daysF5.
- Check the daily GMV trend. Look for big days and match them to LIVEs or promotions.
- See which products carry the shop. Sort the shop’s products by GMV for the same period. One product often accounts for a large share.
- Check the channel split. See how much GMV comes from affiliate creators compared with the shop’s own content.
- Compare with peers. Use the weekly US shop ranking to see where the shop sits.
Example: Comfrt, checked October 25, 2026
Comfrt is a US apparel brand that sells loungewear and blankets on TikTok Shop. FastMoss dates its shop to August 21, 2023F1. In September 2026 it was the number 3 shop in the US by GMV and number 1 in Womenswear and UnderwearF1. For how the US market as a whole performed that month, see our US TikTok Shop statistics for September 2026.
| Metric | Comfrt |
|---|---|
| Lifetime GMV | $194.1MF1 |
| Lifetime units sold | 4.6MF1 |
| GMV, 28 days to October 24, 2026 | $14.6MF1 |
| Units sold, same period | 325,273F1 |
| Best day in the period | October 10, with $777,214 GMVF1 |
| Shop rating | 4.7 out of 5F1 |
FastMoss estimates for the US market, checked October 25, 2026.
Where Comfrt’s GMV comes from
For the 28 days to October 24, 2026, 78.3% of Comfrt’s GMV came through affiliate creatorsF2. Product card sales made up 18.2%, and the shop’s own account made up 3.5%F2. By content type, videos drove 68.2% of GMV and LIVE drove 13.6%F2.
The creator program keeps growing. In the same 28 days, 10,199 new creators were linked to the shop, along with 50,504 new videosF1. For a competing brand, that is the main lesson. Comfrt’s GMV rests on a very large affiliate program, so a rival needs creators at scale as well as ads. Our guide on how to become a TikTok Shop affiliate covers the creator side of that program.
Which products carry the shop
| Product | GMV, 28 days | Units, 28 days |
|---|---|---|
| The Dreamer Blanket | $2,349,079F3 | 24,494F3 |
| Minimalist Straight Leg Sweatpants | $874,393F3 | 29,755F3 |
| Minimalist Hoodie, Mega | $704,730F3 | 13,877F3 |
| CalmTouch Hoodie, Mega | $605,458F3 | 10,262F3 |
| Teddy Half Zip | $569,821F3 | 11,629F3 |
28 days to October 24, 2026. FastMoss estimates, checked October 25, 2026.
The Dreamer Blanket alone made up about 16% of the shop’s GMV in the period, at a price from $95F1F3. Two of the top five, the Teddy Half Zip and the CalmTouch Hoodie, sold nearly all of their lifetime units in these 28 days, which makes them new for the seasonF3.
Try the same steps in shop search.
How are TikTok Shop GMV estimates calculated?
Every third-party GMV figure is an estimate. FastMoss estimates LIVE sales from the change in a product’s sold count during the session, multiplied by the price. When the product also sells elsewhere at that time, part of the units are credited to the other channels by weightF4. Video sales are estimated from the creator’s GMV per 1,000 viewsF4. In FastMoss, GMV and period sales are estimates built from public TikTok Shop dataF6. Other trackers make the same kind of estimate. Our FastMoss vs EchoTik comparison shows how two of them differ on history and daily search limits, and the FastMoss vs Kalodata page does the same for Kalodata.
Two habits make the numbers more useful. Compare shops over the same dates in the same tool. And give more weight to direction and share, such as a shop’s week-over-week change or its affiliate share, than to a single dollar figure.
Free options
Seller Center is free and exact for your own shop. For other shops, you can note the sold counts of their top listings by hand and multiply by price. That gives a rough GMV for a few products. It misses discounts and most of the catalog.
What it costs in FastMoss
| Plan | Billed monthly | History | Category searches a day |
|---|---|---|---|
| Basic | $29 first month, then $49 a monthF5 | 90 daysF5 | 150F5 |
| Pro | $53 first month, then $89 a monthF5 | 180 daysF5 | 300F5 |
| Ultimate | $99 first month, then $139 a monthF5 | Longest of the threeF5 | UnlimitedF5 |
All plan figures from the FastMoss pricing page, checked October 25, 2026. Plans and promotions change, so confirm at checkout.
Basic is enough to track a few competing shops over the last 90 daysF5. If you want to compare a shop’s fourth quarter with last year’s, you need Ultimate, which has the longest historyF5.
Want to spot what a shop might launch next? Read how to find trending products on TikTok Shop. If you run ads, our post on GMV Max key terms explains TikTok’s GMV-based ad campaigns. Comparing research tools? See our guide to FastMoss alternatives or Kalodata alternatives.
Frequently asked questions
Can I see another TikTok Shop’s GMV?
Yes, as an estimate. TikTok does not publish GMV for other sellers, and Seller Center shows exact GMV only for your own shop. Tools such as FastMoss estimate any shop’s GMV from public TikTok Shop data.
What is TikTok Shop GMV?
GMV is gross merchandise value. TikTok Shop Seller University defines it as the total amount paid for orders during the selected period, including canceled and refunded ordersT1. It is the usual way to compare the size of shops on TikTok Shop.
How reliable are TikTok Shop GMV checkers?
GMV and period sales are estimates that FastMoss builds from public TikTok Shop dataF6. Compare shops over the same dates in one tool, and check your own shop’s exact numbers in Seller Center.
Which US TikTok Shops have the highest GMV?
Rankings change every week. In FastMoss, Comfrt was the number 3 US shop by GMV for September 2026F1. Check the date on any shop ranking you read.
Is GMV the same as GMV Max?
No. GMV is the value of a shop’s sales. GMV Max is a TikTok Shop ads campaign type that optimizes ad spend for GMV.
How far back can I see a shop’s GMV?
FastMoss Basic shows the last 90 days and Pro shows 180 daysF5. For a full year or more, use Ultimate, which has the longest historyF5.
Can I check TikTok Shop GMV for free?
For your own shop, yes, in Seller Center. For other shops you need a tracker.
Sources
- F1 FastMoss shop data for Comfrt, seller ID 7495045046260173699, US, shop snapshot and daily trend for the 28 days to October 24, 2026, https://www.fastmoss.com/shop-marketing/detail/7495045046260173699, checked October 25, 2026
- F2 FastMoss shop sales analysis for Comfrt, sales channel and content type split, 28 days to October 24, 2026, https://www.fastmoss.com/shop-marketing/detail/7495045046260173699, checked October 25, 2026
- F3 FastMoss shop product analysis for Comfrt, products sorted by 28-day GMV, 28 days to October 24, 2026, https://www.fastmoss.com/shop-marketing/detail/7495045046260173699, checked October 25, 2026
- F4 FastMoss user guide FAQ, how LIVE and video sales are estimated, checked October 25, 2026
- F5 FastMoss pricing page and FAQ, monthly billing and plan limits, https://www.fastmoss.com/pricing, checked October 25, 2026
- F6 FastMoss homepage FAQ, “Where does the data come from?”: “FastMoss uses compliant collection of public TikTok Shop signals, such as LIVE sales, views, likes, and comments. Algorithms estimate GMV and sales from 1,500+ days of history and are continuously calibrated.” fastmoss.com, checked October 25, 2026
- F7 FastMoss homepage, coverage of 20 markets, https://www.fastmoss.com/, checked October 25, 2026
- T1 TikTok Shop Seller University (US), How to navigate Shop analytics in Seller Center, metric definition of GMV, https://seller-us.tiktok.com/university/essay?knowledge_id=813364865828654&lang=en, checked October 25, 2026
