I. From 2024 to 2025: What Last Year’s TikTok Shop Data Tells Us About the Next Wave of Black Friday
Black Friday 2024 marked a defining year for TikTok Shop in the U.S. — where short videos met serious sales. Across beauty, home, and electronics, U.S. sellers drove record-breaking engagement through creator collaborations and viral content.
Now, as 2025 approaches, understanding what worked last year is key to preparing for the next shopping season. FastMoss’s 2024 TikTok Shop data reveals which categories, creators, and products led the charge, and what patterns will likely define success in 2025.
💡 FastMoss Insight: During Black Friday 2024, TikTok Shop’s total GMV grew over 30% year-over-year, powered by creator-led promotions and a surge in mid-priced impulse purchases.
II. The 2024 Black Friday Winners: Top Categories on TikTok Shop U.S.
The strongest-performing categories in 2024’s Black Friday campaign show how U.S. consumer priorities evolved — from beauty and comfort to wellness and home improvement.
| Rank | Category | Total Sales (Units) |
| 1 | Beauty & Personal Care | 8,383,876 |
| 2 | Women’s & Men’s Underwear | 5,856,021 |
| 3 | Phones & Electronics | 3,177,401 |
| 4 | Fashion Accessories | 3,010,588 |
| 5 | Home & Kitchen Essentials | 2,770,153 |
| 6 | Bedding | 2,236,662 |
| 7 | Sports & Outdoor | 1,746,986 |
| 8 | Men’s Fashion | 1,509,923 |
| 9 | Toys & Collectibles | 1,425,198 |
| 10 | Daily Essentials | 1,250,702 |
Category Insights from 2024:
- 🧴 Beauty stayed dominant — “self-care gifting” and skincare bundles fueled the highest conversion rates.
- 🏠 Home & Lifestyle climbed into the top five for the first time, with affordable home gadgets and décor resonating with U.S. families.
- 💪 Sports & Outdoor saw strong YoY growth, reflecting a shift toward active and wellness-oriented lifestyles.
- 🎁 Toys & Collectibles trended upward, driven by creators targeting family audiences and younger buyers.
📊 Prediction for 2025: Expect health and lifestyle products to continue climbing, while home and décor brands may take an even larger share as creators expand into aspirational living content.
III. The Creators Who Drove the Biggest Black Friday 2024 Sales
2024 confirmed that creator-led campaigns are the new performance marketing. The most successful TikTok Shop creators blended storytelling with trust, generating millions in GMV for both their own brands and partner sellers.
| Rank | Creator | Niche | Total Sales (Units) |
| 1 | CANVAS BEAUTY BRAND | Shopping / Retail | 79,090 |
| 2 | simplymandys | Shopping / Retail | 33,802 |
| 3 | Jeffree Star | Beauty / Fashion | 33,345 |
| 4 | SARAH GIBBONS ❤️ | Home, Furniture & Appliances | 31,563 |
| 5 | Mauricio | Lifestyle | 24,829 |
| 6 | Marielayroberto | Beauty / Fashion | 24,742 |
| 7 | Bestfinds | IT / High Tech | 22,343 |
| 8 | dj.foof🎧🌸🌷 | Clothing & Accessories | 22,166 |
| 9 | FlyBirdofficial | Shopping / Retail | 22,105 |
| 10 | Rainbow Boutique LLC | Shopping / Retail | 21,191 |
Creator Insights from 2024:
- 👑 Beauty creators continued to lead, but home and lifestyle influencers like Sarah Gibbons closed the gap, turning home décor into a viral shopping category.
- 🧠 Tech-focused reviewers such as Bestfinds proved that high-ticket products can succeed when explained clearly and visually.
- 🛍️ Retail brands that partnered with multiple micro-creators saw steadier sales than those relying on a single influencer.
🔮 Prediction for 2025: Expect more brand-creator hybrid accounts (like CANVAS BEAUTY) — where a brand becomes its own creator — to dominate TikTok Shop’s organic sales funnel.
IV. The Top-Selling Products of Black Friday 2024
2024’s best-performing TikTok Shop products highlight a consistent pattern: affordable, mid-range, and instantly usable items dominated impulse buys.
| Rank | Product | Category | Price (USD) | Total Sales |
| 1 | MINISO X15 Pro | Phones & Electronics | $11.62 | 158,854 |
| 2 | 2× Rosabella M | Health | $19.99 | 106,510 |
| 3 | MFish Armored | Accessories | $7.43 | 105,166 |
| 4 | Goli Ashwagandha | Health | $14.96 | 101,826 |
| 5 | 3 Bottles of Goli Health | Health | $30.70 | 97,973 |
| 6 | MINISO X30 OW | Phones & Electronics | $30.99 | 93,889 |
| 7 | GLOBAL PICK M | Phones & Electronics | $48.74 | 87,782 |
| 8 | Cata-Kor NAD+ | Health | $98.78 | 85,717 |
| 9 | PAXA OpenAir | Phones & Electronics | $49.99 | 85,361 |
| 10 | Neuro Energy C | Health | $22.49 | 78,378 |
Product Insights from 2024:
- 💊 Health supplements surged, led by Goli Ashwagandha and NAD+ — reflecting the growing “longevity economy” trend.
- 📱 Affordable electronics like MINISO’s X15 Pro proved that accessible tech remains a giftable favorite.
- 🎯 Mid-range pricing ($10–$50) continues to dominate impulse-driven Black Friday purchases.
📈 Prediction for 2025: Expect cross-category bundles — such as “beauty + wellness” or “tech + accessories” — to gain traction, offering creators more storytelling angles and sellers higher AOV.
V. What 2024 Taught Us — and How Sellers Can Apply It in 2025
Based on FastMoss 2024 analytics, here are the four biggest takeaways that U.S. TikTok Shop sellers should build on for 2025:
1. Creator-Led Discovery Outperforms Paid Ads
Creators remain the new storefronts. The best 2024 campaigns combined authentic reviews, live demos, and community interaction — not high-budget ads.
➡️ For 2025: Focus on micro-influencers (10K–50K followers) in niche categories to drive high-conversion engagement.
2. Price Psychology Drives Conversion
Products under $50 achieved over 70% of total GMV in 2024’s Black Friday period. This reflects TikTok’s “scroll-to-cart” dynamic — where buying is emotional and spontaneous.
➡️ For 2025: Position bundles and limited-time sets within the $25–$49 range. Showcase savings visually, not just numerically.
3. Health and Lifestyle Are the New Growth Engines
TikTok’s user base matured in 2024 — leading to a 52% growth in Health-related product sales. Home and daily essentials followed closely, suggesting stable demand beyond gifting seasons.
➡️ For 2025: Expect stronger competition in lifestyle and health categories. Use FastMoss Category Insights to identify rising niches (e.g., wellness accessories, pet care).
4. Data Beats Discounts
While traditional e-commerce platforms competed on discount depth, TikTok Shop winners leveraged trend timing. The top-performing sellers identified viral products 2–3 weeks before Black Friday — and prepared creator content in advance.
➡️ For 2025: Use analytics tools like FastMoss Trend Board to detect pre-Black-Friday signals early (e.g., keyword spikes, creator mentions, price-volume surges).
VI. How FastMoss Helps Sellers Stay Ahead for Black Friday 2025
The difference between being early to a trend and late to a sale often comes down to data. FastMoss empowers U.S. TikTok Shop sellers to make smarter decisions across the entire e-commerce cycle — from product discovery to creator collaboration.
With FastMoss Trend Board and Creator Analytics, you can:
- 📊 Track category surges and product rankings daily
- 👩💻 Identify creators driving GMV in your niche
- 🔍 Compare competitor pricing and content strategies
- ⚡ Forecast breakout products using real-time signals
- 🛒 Optimize inventory and campaign timing for the 0–1,000 order growth stage
🚀 See FastMoss in Action — Get Your Free Demo Discover how top TikTok Shop sellers plan ahead, detect emerging trends, and scale faster during Black Friday 2025.
VII. Methodology & Data Transparency
All insights and rankings in this report are derived from FastMoss’s 2024 TikTok Shop analytics, tracking:
- Over 1.2 million active product listings
- Creator-driven GMV and engagement data from U.S. TikTok Shop accounts
- Real-time category performance between October–December 2024
- Aggregated data accuracy exceeding 95%
FastMoss integrates real-time pipelines for continuous data processing and updates insights.
🧠 Why it matters: This means FastMoss doesn’t just show what has happened — it helps predict what will.
VIII. Final Thoughts: Black Friday 2025 Belongs to Data-Driven Creators
The 2024 Black Friday season proved that authenticity and analytics now go hand in hand. As TikTok Shop continues evolving into a discovery-first platform, sellers who combine creator collaboration with real-time trend intelligence will dominate 2025.
If 2024 was the year TikTok Shop sellers learned the power of creator-led commerce,
2025 will be the year data decides who scales fastest.
🔥 Plan smarter this year — Try FastMoss Free → https://www.fastmoss.com/
