{"id":37395,"date":"2026-11-06T15:54:05","date_gmt":"2026-11-06T23:54:05","guid":{"rendered":"https:\/\/www.fastmoss.com\/blog\/?p=37395"},"modified":"2026-11-06T15:54:05","modified_gmt":"2026-11-06T23:54:05","slug":"tiktok-shop-black-friday-products-creators-2026","status":"publish","type":"post","link":"https:\/\/www.fastmoss.com\/blog\/tiktok-shop-black-friday-products-creators-2026\/","title":{"rendered":"TikTok Shop Black Friday 2026: How Creators Should Pick Products (Based on Last Year&#8217;s Data)"},"content":{"rendered":"<p>Black Friday week 2025 was the biggest week of the holiday season on TikTok Shop US. Based on FastMoss data, shoppers bought 29.7 million units across all categories in the week of November 24, 96% more than in the first full week of November. The surprise sits on the other side of the screen: 19.8% fewer creators sold anything that week than the week before. For every creator who did sell, the market moved 209 units, up from 114 the week before.<\/p>\n<p>That makes Black Friday a product-selection problem more than a posting-volume problem. Shoppers arrive in large numbers, they arrive early, and they pay up, so what you pick matters more than how often you post. This guide uses FastMoss data from Black Friday 2025 and from October 2026 to show which products to pick for Black Friday 2026, when to add them, and how to tell a rising product from one that has already peaked.<\/p>\n<div style=\"border: 2px solid #E8205A; border-radius: 12px; padding: 20px 24px; margin: 28px 0; background: #FFF5F8;\">\n<p style=\"margin: 0 0 10px; font-weight: bold; font-size: 18px;\">Quick Answer: 5 rules for picking Black Friday products on TikTok Shop<\/p>\n<ol style=\"margin: 0; padding-left: 20px;\">\n<li><strong>Bet on categories that doubled last year.<\/strong> Toys, menswear, automotive, kitchenware, fashion accessories and electronics all sold at least 2x their normal weekly units in Black Friday week 2025. Food and health grew least.<\/li>\n<li><strong>Move up the price ladder.<\/strong> GMV from products priced $80 to $100 grew 3.2x in Black Friday week; products under $20 grew 1.8x.<\/li>\n<li><strong>Judge commission by payout, not rate.<\/strong> At its listed 3% rate, the top Black Friday product&#8217;s sales add up to more commission than a 25% supplement&#8217;s.<\/li>\n<li><strong>Add products before the spike.<\/strong> Last year&#8217;s #1 product took off six days before Black Friday. Most creators added it after 84% of that run&#8217;s GMV was done.<\/li>\n<li><strong>Check the last 7 days and the stock.<\/strong> One of October 2026&#8217;s fastest-growing products stopped selling after October 17, and another fell 91%.<\/li>\n<\/ol>\n<\/div>\n<h2>About This Data<\/h2>\n<p>All figures in this guide are based on FastMoss data for TikTok Shop US. We compared the Black Friday week of November 24 to 30, 2025 with a normal week, November 3 to 9, 2025, across categories, products, price bands and creators. We then pulled October 2026 best sellers and their daily sales and creator activity from October 10 to November 6, 2026, to see what is moving into Black Friday 2026.<\/p>\n<ul>\n<li><strong>Product rankings<\/strong> come from the FastMoss weekly and monthly top-selling product leaderboards, sorted by GMV.<\/li>\n<li><strong>Exclusions:<\/strong> listings that are not retail products (auction links, custom-price checkout links, gift-with-purchase items with a checkout price) are left out.<\/li>\n<li><strong>Consistency check:<\/strong> a product stays in a ranking only if its reported GMV divided by units sold falls within half of its lowest and twice its highest listed price. Four products in the Black Friday 2025 top 20 failed this check and are not shown.<\/li>\n<li><strong>Creator rankings<\/strong> cover individual creator accounts only, from the FastMoss e-commerce creator leaderboard.<\/li>\n<\/ul>\n<p>You can run every comparison in this guide on your own niche. <a href=\"https:\/\/www.fastmoss.com\/dashboard?refCode=NEW000\">Start with FastMoss using code NEW000<\/a> and filter the product leaderboard by week to see last year&#8217;s Black Friday sellers in your category.<\/p>\n<h2>What Black Friday 2025 Looked Like on TikTok Shop<\/h2>\n<p>The lift started two weeks before Black Friday and lasted two weeks after it. Weekly units across TikTok Shop US climbed 23% in the week of November 10, peaked in Black Friday week at 29.7 million, and stayed above 24.5 million for the following two weeks.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 16px 0;\">\n<thead>\n<tr style=\"background: #F1F5F9;\">\n<th style=\"padding: 8px; text-align: left;\">Week starting<\/th>\n<th style=\"padding: 8px; text-align: right;\">Units sold<\/th>\n<th style=\"padding: 8px; text-align: right;\">vs week of Nov 3<\/th>\n<th style=\"padding: 8px; text-align: right;\">Creators selling<\/th>\n<th style=\"padding: 8px; text-align: right;\">Units per creator<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\">Nov 3, 2025<\/td>\n<td style=\"padding: 8px; text-align: right;\">15,193,296<\/td>\n<td style=\"padding: 8px; text-align: right;\">baseline<\/td>\n<td style=\"padding: 8px; text-align: right;\">165,659<\/td>\n<td style=\"padding: 8px; text-align: right;\">92<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Nov 10<\/td>\n<td style=\"padding: 8px; text-align: right;\">18,672,255<\/td>\n<td style=\"padding: 8px; text-align: right;\">+22.9%<\/td>\n<td style=\"padding: 8px; text-align: right;\">173,244<\/td>\n<td style=\"padding: 8px; text-align: right;\">108<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Nov 17<\/td>\n<td style=\"padding: 8px; text-align: right;\">20,255,805<\/td>\n<td style=\"padding: 8px; text-align: right;\">+33.3%<\/td>\n<td style=\"padding: 8px; text-align: right;\">177,756<\/td>\n<td style=\"padding: 8px; text-align: right;\">114<\/td>\n<\/tr>\n<tr style=\"background: #FFF5F8; font-weight: bold;\">\n<td style=\"padding: 8px;\">Nov 24 (Black Friday week)<\/td>\n<td style=\"padding: 8px; text-align: right;\">29,746,408<\/td>\n<td style=\"padding: 8px; text-align: right;\">+95.8%<\/td>\n<td style=\"padding: 8px; text-align: right;\">142,637<\/td>\n<td style=\"padding: 8px; text-align: right;\">209<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Dec 1 (Cyber week)<\/td>\n<td style=\"padding: 8px; text-align: right;\">25,377,196<\/td>\n<td style=\"padding: 8px; text-align: right;\">+67.0%<\/td>\n<td style=\"padding: 8px; text-align: right;\">144,100<\/td>\n<td style=\"padding: 8px; text-align: right;\">176<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Dec 8<\/td>\n<td style=\"padding: 8px; text-align: right;\">24,562,950<\/td>\n<td style=\"padding: 8px; text-align: right;\">+61.7%<\/td>\n<td style=\"padding: 8px; text-align: right;\">192,231<\/td>\n<td style=\"padding: 8px; text-align: right;\">128<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Dec 15<\/td>\n<td style=\"padding: 8px; text-align: right;\">20,047,363<\/td>\n<td style=\"padding: 8px; text-align: right;\">+31.9%<\/td>\n<td style=\"padding: 8px; text-align: right;\">167,344<\/td>\n<td style=\"padding: 8px; text-align: right;\">120<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Dec 22<\/td>\n<td style=\"padding: 8px; text-align: right;\">16,076,454<\/td>\n<td style=\"padding: 8px; text-align: right;\">+5.8%<\/td>\n<td style=\"padding: 8px; text-align: right;\">164,556<\/td>\n<td style=\"padding: 8px; text-align: right;\">98<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Three things in this table matter for creators:<\/p>\n<ul>\n<li><strong>The season is three weeks, not one day.<\/strong> The three weeks from November 24 to December 14 sold 79.7 million units, 47% more than the three weeks before. Products you add now keep earning through mid-December.<\/li>\n<li><strong>Competition drops in the peak week.<\/strong> Creators selling fell from 177,756 to 142,637 in Black Friday week while units rose 46.9%. Creators who kept posting split a bigger pie among fewer people.<\/li>\n<li><strong>The drop-off comes fast.<\/strong> By the week of December 22, units were back within 6% of early November. Gifts need shipping time, so the selling window closes before Christmas.<\/li>\n<\/ul>\n<p>TikTok&#8217;s own numbers point the same way. TikTok Shop reported more than <a href=\"https:\/\/newsroom.tiktok.com\/tiktok-shop-had-our-biggest-bfcm-weekend-ever?lang=en\" target=\"_blank\" rel=\"noopener\">$500 million in US sales over the 2025 Black Friday to Cyber Monday weekend<\/a>, with nearly 10 million shoppable videos posted by creator affiliates during the campaign.<\/p>\n<h2>Step 1: Pick Categories That Doubled Last Year<\/h2>\n<p>Every major category grew in Black Friday week, but not by the same amount. The median category sold 2.0x its normal weekly units. Gift categories led; everyday consumables trailed.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 16px 0;\">\n<thead>\n<tr style=\"background: #F1F5F9;\">\n<th style=\"padding: 8px; text-align: left;\">Category<\/th>\n<th style=\"padding: 8px; text-align: right;\">Black Friday week units<\/th>\n<th style=\"padding: 8px; text-align: right;\">vs normal week<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\">Toys &amp; Hobbies<\/td>\n<td style=\"padding: 8px; text-align: right;\">1,396,099<\/td>\n<td style=\"padding: 8px; text-align: right;\"><strong>2.54x<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Menswear &amp; Underwear<\/td>\n<td style=\"padding: 8px; text-align: right;\">1,151,846<\/td>\n<td style=\"padding: 8px; text-align: right;\"><strong>2.34x<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Automotive &amp; Motorcycle<\/td>\n<td style=\"padding: 8px; text-align: right;\">906,084<\/td>\n<td style=\"padding: 8px; text-align: right;\"><strong>2.12x<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Kitchenware<\/td>\n<td style=\"padding: 8px; text-align: right;\">809,906<\/td>\n<td style=\"padding: 8px; text-align: right;\"><strong>2.08x<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Fashion Accessories<\/td>\n<td style=\"padding: 8px; text-align: right;\">1,881,626<\/td>\n<td style=\"padding: 8px; text-align: right;\"><strong>2.04x<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Phones &amp; Electronics<\/td>\n<td style=\"padding: 8px; text-align: right;\">1,585,651<\/td>\n<td style=\"padding: 8px; text-align: right;\"><strong>2.01x<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Sports &amp; Outdoor<\/td>\n<td style=\"padding: 8px; text-align: right;\">1,394,176<\/td>\n<td style=\"padding: 8px; text-align: right;\">1.98x<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Beauty &amp; Personal Care<\/td>\n<td style=\"padding: 8px; text-align: right;\">6,330,574<\/td>\n<td style=\"padding: 8px; text-align: right;\">1.92x<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Womenswear &amp; Underwear<\/td>\n<td style=\"padding: 8px; text-align: right;\">3,204,141<\/td>\n<td style=\"padding: 8px; text-align: right;\">1.75x<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Home Supplies<\/td>\n<td style=\"padding: 8px; text-align: right;\">2,120,110<\/td>\n<td style=\"padding: 8px; text-align: right;\">1.67x<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Health<\/td>\n<td style=\"padding: 8px; text-align: right;\">1,381,258<\/td>\n<td style=\"padding: 8px; text-align: right;\">1.60x<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Food &amp; Beverages<\/td>\n<td style=\"padding: 8px; text-align: right;\">748,344<\/td>\n<td style=\"padding: 8px; text-align: right;\">1.33x<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Beauty still sold the most units by far, 6.3 million in one week. If beauty is your niche, stay in it. But if you cover several niches, Black Friday is the week to lean into toys, menswear, car accessories, kitchen gadgets and electronics. Shoppers buy those as gifts, and gifts are what Black Friday shoppers come for.<\/p>\n<p>Supplements and food are the opposite. Health grew 1.60x and food 1.33x. People restock those any week of the year, so Black Friday adds less. A creator whose showcase is all vitamins and snacks gets a smaller Black Friday bump than a creator with a mix that includes gifts.<\/p>\n<h2>Step 2: Move Up the Price Ladder<\/h2>\n<p>Black Friday shoppers spend more per item. Across all categories, GMV from products priced $40 to $100 grew 2.45x in Black Friday week, while GMV from products under $20 grew 1.79x. From $10 upward, every higher price band grew faster than the one below it.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 16px 0;\">\n<thead>\n<tr style=\"background: #F1F5F9;\">\n<th style=\"padding: 8px; text-align: left;\">Price band<\/th>\n<th style=\"padding: 8px; text-align: right;\">GMV lift, Black Friday week vs normal week<\/th>\n<th style=\"padding: 8px; text-align: right;\">Share of GMV, Black Friday week<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\">$0 to $5<\/td>\n<td style=\"padding: 8px; text-align: right;\">1.86x<\/td>\n<td style=\"padding: 8px; text-align: right;\">0.9%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">$5 to $10<\/td>\n<td style=\"padding: 8px; text-align: right;\">1.77x<\/td>\n<td style=\"padding: 8px; text-align: right;\">4.8%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">$10 to $15<\/td>\n<td style=\"padding: 8px; text-align: right;\">1.68x<\/td>\n<td style=\"padding: 8px; text-align: right;\">8.2%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">$15 to $20<\/td>\n<td style=\"padding: 8px; text-align: right;\">1.89x<\/td>\n<td style=\"padding: 8px; text-align: right;\">10.1%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">$20 to $30<\/td>\n<td style=\"padding: 8px; text-align: right;\">2.10x<\/td>\n<td style=\"padding: 8px; text-align: right;\">20.2%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">$30 to $40<\/td>\n<td style=\"padding: 8px; text-align: right;\">2.19x<\/td>\n<td style=\"padding: 8px; text-align: right;\">17.6%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">$40 to $60<\/td>\n<td style=\"padding: 8px; text-align: right;\">2.24x<\/td>\n<td style=\"padding: 8px; text-align: right;\">19.4%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">$60 to $80<\/td>\n<td style=\"padding: 8px; text-align: right;\">2.46x<\/td>\n<td style=\"padding: 8px; text-align: right;\">11.1%<\/td>\n<\/tr>\n<tr style=\"background: #FFF5F8; font-weight: bold;\">\n<td style=\"padding: 8px;\">$80 to $100<\/td>\n<td style=\"padding: 8px; text-align: right;\">3.22x<\/td>\n<td style=\"padding: 8px; text-align: right;\">7.6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The top of the product chart tells the same story. In the normal week of November 3, 3 of the top 10 products by GMV were priced at $100 or more, and the median listed price was $58.74. In Black Friday week, 7 of the top 10 were priced at $100 or more, and the median listed price was $273.50. Power stations, headphones, a frozen drink maker and a kids&#8217; game console replaced sunscreen, tights and supplements.<\/p>\n<p>For creators, this changes the math of a single sale. A $250 headphone at 5% commission pays $12.50 per order. A $15 beauty item at 15% pays $2.25. Black Friday is the one week of the year when shoppers are ready for the $250 item, so give at least part of your showcase to products you would normally consider too expensive for your audience.<\/p>\n<p>Adobe saw the same pattern across US e-commerce: on Cyber Monday 2025, <a href=\"https:\/\/news.adobe.com\/news\/2025\/12\/adobe-cyber-monday-hits-record\" target=\"_blank\" rel=\"noopener\">online sales of Bluetooth headphones and speakers rose 1,850% over their October average<\/a>, and electronics accounted for $3.7 billion of online spend that day.<\/p>\n<h2>Step 3: Judge Commission by Payout, Not Rate<\/h2>\n<p>The median commission rate among the top 10 Black Friday products was 6%. In the normal week of November 3 it was 8.5%. The Black Friday chart was full of big-ticket products with lower rates, and the biggest of them still added up to the most commission.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 16px 0;\">\n<thead>\n<tr style=\"background: #F1F5F9;\">\n<th style=\"padding: 8px; text-align: left;\">Product (Black Friday week 2025)<\/th>\n<th style=\"padding: 8px; text-align: right;\">GMV<\/th>\n<th style=\"padding: 8px; text-align: right;\">Listed commission<\/th>\n<th style=\"padding: 8px; text-align: right;\">Commission at listed rate<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\">Harman Kardon Onyx Studio 8 speaker<\/td>\n<td style=\"padding: 8px; text-align: right;\">$12,913,209<\/td>\n<td style=\"padding: 8px; text-align: right;\">3%<\/td>\n<td style=\"padding: 8px; text-align: right;\"><strong>$387,396<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Nex Playground game console<\/td>\n<td style=\"padding: 8px; text-align: right;\">$1,525,125<\/td>\n<td style=\"padding: 8px; text-align: right;\">20%<\/td>\n<td style=\"padding: 8px; text-align: right;\">$305,025<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Goli Zero Sugar gummies trio<\/td>\n<td style=\"padding: 8px; text-align: right;\">$1,127,331<\/td>\n<td style=\"padding: 8px; text-align: right;\">25%<\/td>\n<td style=\"padding: 8px; text-align: right;\">$281,833<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>At listed rates, the 3% speaker&#8217;s sales add up to more commission than the 25% gummies&#8217;, because it sold 11 times the GMV. Affiliates drove 87% of the speaker&#8217;s GMV over its November run, so most of those sales did carry a creator commission. When you compare two products, multiply price by commission rate to get your earnings per order, then ask which one your audience buys more of during a gift-buying week. A high rate on a product nobody gifts loses to a low rate on the product everyone wants under the tree.<\/p>\n<p>Two exceptions are worth keeping. Nex Playground paid 20% on a $299 product, which made it one of the best payouts per order on the whole chart. And Goli grew 1.78x from the normal week while paying 25%, so a strong evergreen product at a high rate still belongs in the showcase. The point is not to avoid high rates; it is to stop filtering by rate alone.<\/p>\n<h2>Step 4: Add Products Before the Spike<\/h2>\n<p>The #1 product of Black Friday week 2025 shows how early the money moves. The Harman Kardon Onyx Studio 8 speaker, sold by the JBL shop on TikTok Shop, generated $12.9 million in GMV in Black Friday week alone. Here is how its sales and creator count moved day by day, based on FastMoss data.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 16px 0;\">\n<thead>\n<tr style=\"background: #F1F5F9;\">\n<th style=\"padding: 8px; text-align: left;\">Date (2025)<\/th>\n<th style=\"padding: 8px; text-align: right;\">Daily GMV<\/th>\n<th style=\"padding: 8px; text-align: right;\">Creators linked so far<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\">Nov 18 (first sales)<\/td>\n<td style=\"padding: 8px; text-align: right;\">$1,950<\/td>\n<td style=\"padding: 8px; text-align: right;\">0<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Nov 22 (first $1M+ day)<\/td>\n<td style=\"padding: 8px; text-align: right;\">$2,288,271<\/td>\n<td style=\"padding: 8px; text-align: right;\">4<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Nov 26<\/td>\n<td style=\"padding: 8px; text-align: right;\">$2,418,758<\/td>\n<td style=\"padding: 8px; text-align: right;\">98<\/td>\n<\/tr>\n<tr style=\"background: #FFF5F8; font-weight: bold;\">\n<td style=\"padding: 8px;\">Nov 27 (Thanksgiving, peak day)<\/td>\n<td style=\"padding: 8px; text-align: right;\">$2,648,735<\/td>\n<td style=\"padding: 8px; text-align: right;\">129<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Nov 28 (Black Friday)<\/td>\n<td style=\"padding: 8px; text-align: right;\">$2,453,755<\/td>\n<td style=\"padding: 8px; text-align: right;\">183<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Nov 30<\/td>\n<td style=\"padding: 8px; text-align: right;\">$639,936<\/td>\n<td style=\"padding: 8px; text-align: right;\">314<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Dec 3 onward<\/td>\n<td style=\"padding: 8px; text-align: right;\">$0<\/td>\n<td style=\"padding: 8px; text-align: right;\">420 to 439<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The speaker crossed $2 million in daily GMV on November 22, six days before Black Friday, with only four creators linked to it. The peak day was Thanksgiving, not Black Friday. By the end of Black Friday, the product had already made 84% of the GMV it recorded through December 2. Only 42% of the creators linked to it by December 7 had added it by then. The other 58% added it afterward, and sales stopped on December 3.<\/p>\n<p>Three takeaways for 2026:<\/p>\n<ul>\n<li><strong>Have your Black Friday products in the showcase by November 20.<\/strong> Black Friday 2026 falls on November 27. Last year&#8217;s surge started six days before the day itself.<\/li>\n<li><strong>Post the content before the peak.<\/strong> 83% of this speaker&#8217;s GMV came from video, and videos keep selling for days after they go live. A video posted on Thanksgiving catches the tail; a video posted on November 21 catches the whole run.<\/li>\n<li><strong>Do not chase a product after it trends.<\/strong> When a deal shows up everywhere on Black Friday morning, most of its sales are already behind it. Look for the next one instead.<\/li>\n<\/ul>\n<p><strong>#1 verification.<\/strong> We checked this product on its FastMoss product page. It has 4,194 reviews with a 4.8 rating, 546 linked creators and 1,715 linked videos, and its daily figures add up exactly to its weekly leaderboard GMV. Black Friday week accounted for 71% of its lifetime units sold, which makes it the clearest example in our data of a product built for one week.<\/p>\n<h2>Step 5: Check the Last 7 Days and the Stock<\/h2>\n<p>Monthly growth numbers can point you at a product that has already stopped selling. Two of the fastest-growing products in the October 2026 top 20 show the trap.<\/p>\n<ul>\n<li><strong>Shark Glossi Blow Dryer Brush<\/strong> grew units 885% month over month in October. Its daily units fell from 1,281 a day in the week of October 10 to 115 a day in the week ending November 6.<\/li>\n<li><strong>SEPHORA COLLECTION Advent Calendar<\/strong> grew units 196% month over month and paid a 20% commission. It recorded no sales at all after October 17, while 2,159 creators had it linked.<\/li>\n<\/ul>\n<p>The fix is the leading indicator FastMoss tracks for every product: how many new creators link to it each day. Creators add a product when they see it selling, and their videos drive the next round of sales, so a drop in new creator links is an early warning. Here is how that played out for five October 2026 best sellers.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 16px 0;\">\n<thead>\n<tr style=\"background: #F1F5F9;\">\n<th style=\"padding: 8px; text-align: left;\">Product<\/th>\n<th style=\"padding: 8px; text-align: right;\">Units\/day, Oct 10 to 16<\/th>\n<th style=\"padding: 8px; text-align: right;\">Units\/day, Oct 31 to Nov 6<\/th>\n<th style=\"padding: 8px; text-align: right;\">New creators\/day, same two weeks<\/th>\n<th style=\"padding: 8px; text-align: left;\">Read<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1732212014289490608\">Shark Navigator Deluxe Upright Vacuum<\/a><\/td>\n<td style=\"padding: 8px; text-align: right;\">320<\/td>\n<td style=\"padding: 8px; text-align: right;\">601<\/td>\n<td style=\"padding: 8px; text-align: right;\">20 \u2192 41<\/td>\n<td style=\"padding: 8px;\">Rising<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1732352660592628585\">KKPeople Easy-Off Bodysuit<\/a><\/td>\n<td style=\"padding: 8px; text-align: right;\">2,828<\/td>\n<td style=\"padding: 8px; text-align: right;\">3,736<\/td>\n<td style=\"padding: 8px; text-align: right;\">110 \u2192 131<\/td>\n<td style=\"padding: 8px;\">Rising<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1731236289885213002\">SEESE Cordless Pressure Washer Gun<\/a><\/td>\n<td style=\"padding: 8px; text-align: right;\">2,893<\/td>\n<td style=\"padding: 8px; text-align: right;\">1,770<\/td>\n<td style=\"padding: 8px; text-align: right;\">121 \u2192 97<\/td>\n<td style=\"padding: 8px;\">Cooling<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1732479644677477280\">Shark Glossi Blow Dryer Brush<\/a><\/td>\n<td style=\"padding: 8px; text-align: right;\">1,281<\/td>\n<td style=\"padding: 8px; text-align: right;\">115<\/td>\n<td style=\"padding: 8px; text-align: right;\">56 \u2192 35<\/td>\n<td style=\"padding: 8px;\">Peaked<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1732675476143248315\">SEPHORA COLLECTION Advent Calendar<\/a><\/td>\n<td style=\"padding: 8px; text-align: right;\">1,086<\/td>\n<td style=\"padding: 8px; text-align: right;\">0<\/td>\n<td style=\"padding: 8px; text-align: right;\">270 \u2192 0<\/td>\n<td style=\"padding: 8px;\">No sales since Oct 17<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In every row, creator links and units moved in the same direction. The Shark vacuum doubled its new creators per day and grew its units 88%. The pressure washer lost a fifth of its new creator links and 39% of its units. Before you add any product for Black Friday, open its FastMoss product page and check three things:<\/p>\n<ol>\n<li><strong>Daily units for the last 7 days<\/strong>, not the monthly total.<\/li>\n<li><strong>New creators linked per day<\/strong>, the leading indicator for next week&#8217;s sales.<\/li>\n<li><strong>Stock count.<\/strong> A sold-out product earns nothing from a video that keeps getting views.<\/li>\n<\/ol>\n<div style=\"background: #E8205A; color: #fff; border-radius: 12px; padding: 24px; margin: 32px 0; text-align: center;\">\n<p style=\"margin: 0 0 8px; font-size: 20px; font-weight: bold; color: #fff;\">Find Black Friday products before they peak<\/p>\n<p style=\"margin: 0 0 16px; color: #fff;\">Track daily sales, new creator links and stock for any TikTok Shop product on FastMoss.<\/p>\n<p style=\"margin: 0;\"><a style=\"display: inline-block; background: #fff; color: #e8205a; font-weight: bold; padding: 12px 28px; border-radius: 8px; text-decoration: none;\" href=\"https:\/\/www.fastmoss.com\/dashboard?refCode=NEW000\">Try FastMoss with code NEW000<\/a><\/p>\n<\/div>\n<h2>The Top 10 Products of Black Friday Week 2025<\/h2>\n<p>These are the 10 best-selling products on TikTok Shop US by GMV in the week of November 24 to 30, 2025, based on FastMoss data, after exclusions and the consistency check. Together they generated $29.9 million.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 16px 0;\">\n<thead>\n<tr style=\"background: #F1F5F9;\">\n<th style=\"padding: 8px;\">#<\/th>\n<th style=\"padding: 8px; text-align: left;\">Product<\/th>\n<th style=\"padding: 8px; text-align: left;\">Category<\/th>\n<th style=\"padding: 8px; text-align: right;\">List price<\/th>\n<th style=\"padding: 8px; text-align: right;\">Week GMV<\/th>\n<th style=\"padding: 8px; text-align: right;\">Commission<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\">1<\/td>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1731994376219693384\">Harman Kardon Onyx Studio 8 Bluetooth Speaker<\/a><\/td>\n<td style=\"padding: 8px;\">Phones &amp; Electronics<\/td>\n<td style=\"padding: 8px; text-align: right;\">$649.94<\/td>\n<td style=\"padding: 8px; text-align: right;\">$12,913,209<\/td>\n<td style=\"padding: 8px; text-align: right;\">3%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">2<\/td>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1729543332241248707\">PetPivot AutoScooper 11 Self-Cleaning Litter Box<\/a><\/td>\n<td style=\"padding: 8px;\">Pet Supplies<\/td>\n<td style=\"padding: 8px; text-align: right;\">$150 to $165<\/td>\n<td style=\"padding: 8px; text-align: right;\">$2,610,633<\/td>\n<td style=\"padding: 8px; text-align: right;\">7%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">3<\/td>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1731708049369829636\">ECOFLOW DELTA 3 Classic Portable Power Station<\/a><\/td>\n<td style=\"padding: 8px;\">Home Improvement<\/td>\n<td style=\"padding: 8px; text-align: right;\">$449 to $999<\/td>\n<td style=\"padding: 8px; text-align: right;\">$2,496,039<\/td>\n<td style=\"padding: 8px; text-align: right;\">6%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">4<\/td>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1729400590417760516\">EcoFlow DELTA Pro Portable Power Station<\/a><\/td>\n<td style=\"padding: 8px;\">Home Improvement<\/td>\n<td style=\"padding: 8px; text-align: right;\">$1,799 to $5,999<\/td>\n<td style=\"padding: 8px; text-align: right;\">$1,949,100<\/td>\n<td style=\"padding: 8px; text-align: right;\">6%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">5<\/td>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1731080207228638151\">Beats Studio3 Wireless Over-Ear Headphones<\/a><\/td>\n<td style=\"padding: 8px;\">Phones &amp; Electronics<\/td>\n<td style=\"padding: 8px; text-align: right;\">$248<\/td>\n<td style=\"padding: 8px; text-align: right;\">$1,844,508<\/td>\n<td style=\"padding: 8px; text-align: right;\">5%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">6<\/td>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1729405110248771668\">Rhino USA Retractable Ratchet Straps<\/a><\/td>\n<td style=\"padding: 8px;\">Automotive &amp; Motorcycle<\/td>\n<td style=\"padding: 8px; text-align: right;\">$36.50 to $67.90<\/td>\n<td style=\"padding: 8px; text-align: right;\">$1,708,935<\/td>\n<td style=\"padding: 8px; text-align: right;\">10%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">7<\/td>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1729492189712846969\">Hieha 4000A Portable Car Jump Starter<\/a><\/td>\n<td style=\"padding: 8px;\">Automotive &amp; Motorcycle<\/td>\n<td style=\"padding: 8px; text-align: right;\">$39<\/td>\n<td style=\"padding: 8px; text-align: right;\">$1,702,469<\/td>\n<td style=\"padding: 8px; text-align: right;\">10%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">8<\/td>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1731179001660674133\">Ninja Slushi Professional Frozen Drink Maker<\/a><\/td>\n<td style=\"padding: 8px;\">Household Appliances<\/td>\n<td style=\"padding: 8px; text-align: right;\">$320<\/td>\n<td style=\"padding: 8px; text-align: right;\">$1,641,799<\/td>\n<td style=\"padding: 8px; text-align: right;\">5%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">9<\/td>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1729472017600516508\">Nex Playground Active Play System<\/a><\/td>\n<td style=\"padding: 8px;\">Phones &amp; Electronics<\/td>\n<td style=\"padding: 8px; text-align: right;\">$299<\/td>\n<td style=\"padding: 8px; text-align: right;\">$1,525,125<\/td>\n<td style=\"padding: 8px; text-align: right;\">20%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">10<\/td>\n<td style=\"padding: 8px;\"><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1729992615540134195\">Dr.Flash Handheld Garment Steamer<\/a><\/td>\n<td style=\"padding: 8px;\">Household Appliances<\/td>\n<td style=\"padding: 8px; text-align: right;\">$30 to $35<\/td>\n<td style=\"padding: 8px; text-align: right;\">$1,511,400<\/td>\n<td style=\"padding: 8px; text-align: right;\">6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>What the list has in common:<\/p>\n<ul>\n<li><strong>They are gifts or big household upgrades.<\/strong> After the consistency check, not one is a skincare product or a supplement. Beauty and health products first appear at #13 (Bask &amp; Lather hair bundle) and #15 (Goli) on the clean list.<\/li>\n<li><strong>Automotive placed two products in the top 10.<\/strong> Ratchet straps and a jump starter are classic gifts for men and for new drivers, which matches menswear and automotive sitting near the top of the category table.<\/li>\n<li><strong>Several were already selling before Black Friday.<\/strong> PetPivot sold $652,728 in the normal week of November 3 and 4.0x that in Black Friday week. Rhino straps grew 2.69x. A product that sells steadily in early November and fits a gift list is the safest Black Friday bet a creator can make.<\/li>\n<\/ul>\n<h2>Video vs Live: What Changed in Black Friday Week<\/h2>\n<p>Live selling grew on TikTok Shop last year, but in Black Friday week itself, video&#8217;s share grew. TikTok reported that sellers hosting livestreams saw 84% sales growth over the 2025 BFCM period compared with 2024. Inside the peak week, though, live&#8217;s share of GMV fell in every category with channel data, based on FastMoss data.<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 16px 0;\">\n<thead>\n<tr style=\"background: #F1F5F9;\">\n<th style=\"padding: 8px; text-align: left;\">Category<\/th>\n<th style=\"padding: 8px; text-align: right;\">Live share, normal week<\/th>\n<th style=\"padding: 8px; text-align: right;\">Live share, Black Friday week<\/th>\n<th style=\"padding: 8px; text-align: right;\">Video share, Black Friday week<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\">Womenswear &amp; Underwear<\/td>\n<td style=\"padding: 8px; text-align: right;\">20.6%<\/td>\n<td style=\"padding: 8px; text-align: right;\">7.7%<\/td>\n<td style=\"padding: 8px; text-align: right;\">64.8%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Health<\/td>\n<td style=\"padding: 8px; text-align: right;\">20.3%<\/td>\n<td style=\"padding: 8px; text-align: right;\">9.2%<\/td>\n<td style=\"padding: 8px; text-align: right;\">65.5%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Toys &amp; Hobbies<\/td>\n<td style=\"padding: 8px; text-align: right;\">17.3%<\/td>\n<td style=\"padding: 8px; text-align: right;\">8.8%<\/td>\n<td style=\"padding: 8px; text-align: right;\">62.6%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Sports &amp; Outdoor<\/td>\n<td style=\"padding: 8px; text-align: right;\">15.6%<\/td>\n<td style=\"padding: 8px; text-align: right;\">9.1%<\/td>\n<td style=\"padding: 8px; text-align: right;\">65.8%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Phones &amp; Electronics<\/td>\n<td style=\"padding: 8px; text-align: right;\">13.5%<\/td>\n<td style=\"padding: 8px; text-align: right;\">8.6%<\/td>\n<td style=\"padding: 8px; text-align: right;\">70.3%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Beauty &amp; Personal Care<\/td>\n<td style=\"padding: 8px; text-align: right;\">13.0%<\/td>\n<td style=\"padding: 8px; text-align: right;\">6.3%<\/td>\n<td style=\"padding: 8px; text-align: right;\">66.0%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Home Supplies<\/td>\n<td style=\"padding: 8px; text-align: right;\">11.7%<\/td>\n<td style=\"padding: 8px; text-align: right;\">4.1%<\/td>\n<td style=\"padding: 8px; text-align: right;\">64.8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The creator leaderboard shows the same shift. Among the top 20 individual creators by GMV, live accounted for 76.2% of sales in the normal week of November 3 and 51.2% in Black Friday week. Eight creators made the top 20 in both weeks. Six of them grew, and the two who did not were the two most dependent on live:<\/p>\n<ul>\n<li><strong>@geolilishop<\/strong> (46,270 followers) grew from $164,266 to $1,309,649, 8.0x, and moved from 64% live to 46% live as video sales took off.<\/li>\n<li><strong>@mikaylanogueira<\/strong> grew 5.4x to $888,674, all of it from video in Black Friday week.<\/li>\n<li><strong>@chaosonthecoast_<\/strong> grew 2.5x to $532,043 with 96% of sales from video.<\/li>\n<li>The two creators who sold 92% and 99% through live in Black Friday week, <strong>@highland.fashion7<\/strong> and <strong>@highlanddaily1<\/strong>, both sold less in Black Friday week than in the normal week (0.9x and 0.7x).<\/li>\n<\/ul>\n<p>The practical plan: keep going live if live works for you, but treat Black Friday week as a video week. Record short demos and gift-guide videos for every Black Friday product before November 20, post them through Thanksgiving week, and use live sessions for your most loyal audience rather than as your main channel.<\/p>\n<h2>Black Friday 2026: What Is Moving Now<\/h2>\n<p>TikTok Shop has <a href=\"https:\/\/globenewswire.com\/news-release\/2026\/10\/19\/3383528\/0\/en\/tiktok-shop-announces-black-friday-and-cyber-monday-campaign-running-november-11-30.html\" target=\"_blank\" rel=\"noopener\">set its 2026 Black Friday and Cyber Monday campaign for November 11 to 30<\/a>. Black Friday falls on November 27 and Cyber Monday on November 30. Based on last year&#8217;s curve, demand starts building the week of November 9 and runs through mid-December.<\/p>\n<p>The October 2026 leaderboard gives a head start. After exclusions and the consistency check, the #1 product by GMV was <a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1732052189676081387\">medicube Smooth &amp; Clear Body Care Set<\/a> with $6,583,461 in October and 35.6% month-over-month unit growth. We verified it on its FastMoss product page: it holds TikTok&#8217;s US country sales rank 1, with 13,500 linked creators, 34,018 reviews and more than 10,000 units in stock.<\/p>\n<p>Products from the October list that fit the Black Friday pattern (gift-friendly, priced higher, still gaining creators):<\/p>\n<ul>\n<li><strong>Shark Navigator Deluxe Upright Vacuum<\/strong>, $259.99, 5% commission. New creator links doubled and units rose 88% from mid-October to early November. Household Appliances placed two products in last year&#8217;s Black Friday top 10 and a coffee machine at #12.<\/li>\n<li><strong>KKPeople Easy-Off Bodysuit<\/strong>, $24.80 to $41.60, 15% commission. Units up 32% and new creator links up 18% over the same window. Not a big-ticket gift, but a steady seller at a strong rate.<\/li>\n<li><strong>medicube Smooth &amp; Clear Body Care Set<\/strong>, $30 to $72, 15% commission. The October #1, with stock in place. Beauty sets (Bask &amp; Lather&#8217;s hair bundle, medicube&#8217;s Glow in a Week set) made last year&#8217;s Black Friday top 20.<\/li>\n<li><strong>Comfrt The Dreamer Blanket<\/strong>, $95 to $179, 10% commission. A $95+ cozy gift with $2,662,959 in October GMV. Sales held flat month over month, so check its last 7 days before you commit.<\/li>\n<\/ul>\n<p>Products to approach with care: SEESE Cordless Pressure Washer Gun is still a top-selling automotive product, a category that doubled last Black Friday, but its daily units fell 39% over the past three weeks. Shark Glossi and the Sephora Advent Calendar have stalled. Keep all three on a watch list and add them only if their daily units and new creator links start climbing again.<\/p>\n<h2>Your Black Friday 2026 Calendar<\/h2>\n<table style=\"width: 100%; border-collapse: collapse; margin: 16px 0;\">\n<thead>\n<tr style=\"background: #F1F5F9;\">\n<th style=\"padding: 8px; text-align: left;\">When<\/th>\n<th style=\"padding: 8px; text-align: left;\">What to do<\/th>\n<th style=\"padding: 8px; text-align: left;\">Why (2025 data)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\">Nov 9 to 15<\/td>\n<td style=\"padding: 8px;\">Shortlist 10 to 15 products. Check category, price, payout per order, 7-day units, new creator links and stock.<\/td>\n<td style=\"padding: 8px;\">Units rose 23% in the second week of November.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Nov 16 to 20<\/td>\n<td style=\"padding: 8px;\">Add your final picks to the showcase. Request samples now. Record demo and gift-guide videos.<\/td>\n<td style=\"padding: 8px;\">Last year&#8217;s #1 product took off on Nov 22.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Nov 21 to 25<\/td>\n<td style=\"padding: 8px;\">Post the videos. Re-check daily units and stock every morning; swap out anything that stalls.<\/td>\n<td style=\"padding: 8px;\">The #1 product made 84% of its November run&#8217;s GMV by the end of Black Friday.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Nov 26 to 30<\/td>\n<td style=\"padding: 8px;\">Keep posting. Go live for your core audience on Thanksgiving and Black Friday.<\/td>\n<td style=\"padding: 8px;\">Last year&#8217;s #1 product peaked on Thanksgiving; video carried most of the week.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">Dec 1 to 14<\/td>\n<td style=\"padding: 8px;\">Shift to last-minute gifts with fast shipping. Repost the videos that performed best.<\/td>\n<td style=\"padding: 8px;\">Units stayed above 24.5 million a week for two more weeks.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>FAQ<\/h2>\n<h3>When is TikTok Shop Black Friday 2026?<\/h3>\n<p>TikTok Shop&#8217;s Black Friday and Cyber Monday campaign runs from November 11 to November 30, 2026. Black Friday is November 27 and Cyber Monday is November 30. Based on FastMoss data from 2025, sales start rising two weeks before Black Friday and stay elevated through mid-December.<\/p>\n<h3>What sells best on TikTok Shop during Black Friday?<\/h3>\n<p>Gift products and big household upgrades. In Black Friday week 2025, the top 10 products by GMV included a Bluetooth speaker, two portable power stations, headphones, a self-cleaning litter box, a frozen drink maker and a kids&#8217; game console. Toys, menswear, automotive, kitchenware, fashion accessories and electronics all sold at least 2x their normal weekly units.<\/p>\n<h3>When should creators start posting Black Friday content on TikTok Shop?<\/h3>\n<p>Have products in your showcase by November 20 and start posting by November 21. Last year&#8217;s #1 Black Friday product crossed $2 million in daily GMV on November 22, six days before Black Friday, and made 84% of that run&#8217;s GMV by the end of Black Friday.<\/p>\n<h3>Is live or video better for Black Friday on TikTok Shop?<\/h3>\n<p>Video. Live&#8217;s share of GMV fell in every major category during Black Friday week 2025, and live accounted for 51.2% of top-creator sales that week, down from 76.2% in early November. Of eight creators in the top 20 both weeks, the only two who sold less were the two who sold almost entirely through live.<\/p>\n<h3>Do high-commission products earn more during Black Friday?<\/h3>\n<p>Not always. The top Black Friday product of 2025 paid a 3% commission, and at that rate its sales add up to $387,396 in commission, more than the $281,833 a 25% supplement&#8217;s sales add up to. Compare earnings per order and expected volume, not the rate alone.<\/p>\n<h3>How long does the Black Friday sales lift last on TikTok Shop?<\/h3>\n<p>Three weeks at full strength. Based on FastMoss data, the weeks of November 24, December 1 and December 8, 2025 each sold more than 24.5 million units, and units only returned to early-November levels in the week of December 22.<\/p>\n<h3>How do I find rising products before Black Friday?<\/h3>\n<p>Check each product&#8217;s daily units for the last 7 days and the number of new creators linking to it each day. In October 2026, products with rising creator links (Shark Navigator vacuum, KKPeople bodysuit) also grew sales, while products with falling creator links cooled. FastMoss shows both on every product page.<\/p>\n<h3>Does FastMoss have a discount code?<\/h3>\n<p>Yes. Use <a href=\"https:\/\/www.fastmoss.com\/dashboard?refCode=NEW000\">FastMoss referral code NEW000<\/a> when you sign up to get started with product, creator and leaderboard data for TikTok Shop.<\/p>\n<div style=\"border: 2px solid #E8205A; border-radius: 12px; padding: 28px; margin: 36px 0; text-align: center; background: #FFF5F8;\">\n<p style=\"margin: 0 0 8px; font-size: 22px; font-weight: bold;\">Pick your Black Friday products with data<\/p>\n<p style=\"margin: 0 0 18px;\">See last year&#8217;s Black Friday best sellers in your niche, track which products are gaining creators this week, and check stock before you post.<\/p>\n<p style=\"margin: 0;\"><a style=\"display: inline-block; background: #E8205A; color: #fff; font-weight: bold; padding: 14px 32px; border-radius: 8px; text-decoration: none;\" href=\"https:\/\/www.fastmoss.com\/dashboard?refCode=NEW000\">Get started with code NEW000<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday week 2025 was the biggest week of the holiday season on TikTok Shop US. Based on FastMoss data, &hellip; <\/p>\n","protected":false},"author":12,"featured_media":37397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coachify_sidebar_layout":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-37395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-release-timeline","image-hover-transition-effect"],"_links":{"self":[{"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/posts\/37395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/comments?post=37395"}],"version-history":[{"count":2,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/posts\/37395\/revisions"}],"predecessor-version":[{"id":37398,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/posts\/37395\/revisions\/37398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/media\/37397"}],"wp:attachment":[{"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/media?parent=37395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/categories?post=37395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/tags?post=37395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}