{"id":37351,"date":"2026-10-30T17:06:42","date_gmt":"2026-10-31T00:06:42","guid":{"rendered":"https:\/\/www.fastmoss.com\/blog\/?p=37351"},"modified":"2026-10-30T17:06:42","modified_gmt":"2026-10-31T00:06:42","slug":"tiktok-shop-beauty-categories-creators-q3-2026","status":"publish","type":"post","link":"https:\/\/www.fastmoss.com\/blog\/tiktok-shop-beauty-categories-creators-q3-2026\/","title":{"rendered":"TikTok Shop Beauty in 2026: Top Categories and Creators Behind $1.2B in Q3 Sales"},"content":{"rendered":"<blockquote style=\"border-left: 4px solid #E8205A; background: #FFF5F8; padding: 16px 20px; margin: 0 0 20px 0; border-radius: 4px;\">\n<p style=\"margin: 0;\"><strong>Quick Answer:<\/strong> Beauty &amp; Personal Care generated <strong>$1.21B<\/strong> in GMV on TikTok Shop US in Q3 2026, based on FastMoss data. <strong>Makeup<\/strong> is the largest beauty category at 24.5% of units, <strong>perfume<\/strong> grew fastest by volume at +71% year over year, and the top individual beauty creator was <strong>@simplymandys<\/strong> with <strong>$1.52M<\/strong> in beauty sales, 91% of it from live streams.<\/p>\n<\/blockquote>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-37360\" src=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/BLOG-\u56fe\u72472-3-300x95.png\" alt=\"\" width=\"995\" height=\"315\" srcset=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/BLOG-\u56fe\u72472-3-300x95.png 300w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/BLOG-\u56fe\u72472-3-1024x323.png 1024w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/BLOG-\u56fe\u72472-3-768x243.png 768w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/BLOG-\u56fe\u72472-3-1536x485.png 1536w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/BLOG-\u56fe\u72472-3-2048x647.png 2048w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/BLOG-\u56fe\u72472-3-760x240.png 760w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/p>\n<p style=\"color: #666; font-size: 14px; border-bottom: 1px solid #eee; padding-bottom: 12px;\"><em>Last updated: October 2026 \u00b7 Data sourced from FastMoss<\/em><\/p>\n<h2>Why This Data Matters Now: Beauty Is TikTok Shop&#8217;s Biggest Engine<\/h2>\n<p>Beauty&#8217;s growth on TikTok Shop is now a mainstream retail story. <a href=\"https:\/\/wwd.com\/business-news\/business-features\/tiktok-shop-beauty-sales-2-billion-dollar-growth-1239106171\/\" rel=\"noopener\">WWD has covered the category&#8217;s surge<\/a>, and <a href=\"https:\/\/www.beautyindependent.com\/tiktok-shop-nears-1b-beauty-sales-second-straight-quarter\/\" rel=\"noopener\">Charm.io data cited by Beauty Independent<\/a> put second-quarter beauty sales at $980 million. Across the whole platform, TikTok Shop&#8217;s US business <a href=\"https:\/\/www.netinfluencer.com\/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026\/\" rel=\"noopener\">nearly doubled to $11.8B in the first half of 2026<\/a>.<\/p>\n<p>The headline number tells you beauty is growing. It does not tell you where. This guide breaks Q3 2026 down two ways: which beauty categories are carrying the volume and which are growing fastest, and which individual creators are actually moving the product.<\/p>\n<h2>About This Data<\/h2>\n<ul>\n<li><strong>Time window:<\/strong> July, August and September 2026, pulled month by month. All three months were complete at the time of the pull<\/li>\n<li><strong>Market:<\/strong> United States<\/li>\n<li><strong>Category scope:<\/strong> Beauty &amp; Personal Care and its 13 level-2 subcategories, all of which ranked in every month of the quarter<\/li>\n<li><strong>Category metrics:<\/strong> units sold, year-over-year growth in units and revenue, the share of category units taken by the top 50 products, and the share of revenue from live streams versus short video. The category ranking reports units rather than revenue at the subcategory level, so categories are ranked by units<\/li>\n<li><strong>Top product per category:<\/strong> the top 3 products by revenue in each category each month, summed into a Q3 total<\/li>\n<li><strong>Creators:<\/strong> the Top 20 individual creators each month in FastMoss&#8217;s beauty creator ranking, by beauty GMV. Brand and shop accounts are not included<\/li>\n<li><strong>Source:<\/strong> FastMoss \u00b7 <strong>Currency:<\/strong> USD<\/li>\n<\/ul>\n<p><strong>Method note.<\/strong> Quarterly totals for products and creators are summed from monthly figures for the months in which they held a ranked position, so they are in-chart totals rather than full quarterly sales. Category growth rates are the average of the three monthly year-over-year figures. Prices are listed prices at the time of writing. Click any product or creator link to open its live dashboard, or <a href=\"https:\/\/www.fastmoss.com\/dashboard?refCode=NEW000\">start a free FastMoss trial<\/a> with code <strong>NEW000<\/strong> for up to 50% off real-time analytics.<\/p>\n<h2>Q3 2026 TikTok Shop Beauty at a Glance<\/h2>\n<table>\n<thead>\n<tr>\n<th>#<\/th>\n<th>Category<\/th>\n<th>Share of beauty units<\/th>\n<th>Units YoY<\/th>\n<th>Revenue YoY<\/th>\n<th>Top-50 product share<\/th>\n<th>Live share of revenue<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td><strong>Makeup<\/strong><\/td>\n<td><strong>24.5%<\/strong><\/td>\n<td>+48.1%<\/td>\n<td>+50.9%<\/td>\n<td>18.8%<\/td>\n<td>16.3%<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Skincare<\/td>\n<td>19.2%<\/td>\n<td>+66.5%<\/td>\n<td><strong>+89.2%<\/strong><\/td>\n<td>33.5%<\/td>\n<td>10.0%<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Perfume<\/td>\n<td>11.9%<\/td>\n<td><strong>+71.0%<\/strong><\/td>\n<td>+78.9%<\/td>\n<td>28.1%<\/td>\n<td><strong>19.2%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Bath &amp; Body Care<\/td>\n<td>11.8%<\/td>\n<td>+36.8%<\/td>\n<td>+70.5%<\/td>\n<td>40.1%<\/td>\n<td>9.5%<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Haircare &amp; Styling<\/td>\n<td>11.1%<\/td>\n<td>+45.0%<\/td>\n<td>+61.4%<\/td>\n<td>37.2%<\/td>\n<td>14.7%<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>Hand, Foot &amp; Nail Care<\/td>\n<td>7.2%<\/td>\n<td>+48.6%<\/td>\n<td>+65.9%<\/td>\n<td>23.1%<\/td>\n<td>9.1%<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>Personal Care Appliances<\/td>\n<td>6.0%<\/td>\n<td>+16.9%<\/td>\n<td>+48.3%<\/td>\n<td>39.5%<\/td>\n<td>9.0%<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>Nasal &amp; Oral Care<\/td>\n<td>5.4%<\/td>\n<td>+40.1%<\/td>\n<td>+66.2%<\/td>\n<td><strong>66.1%<\/strong><\/td>\n<td>3.7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Beauty &amp; Personal Care moved 53.6 million units in the quarter for $1.21B in revenue, based on FastMoss data. Monthly revenue was $430.4M, $373.5M and $408.4M, up 86.4%, 48.6% and 62.5% year over year. The eight categories above account for 97% of beauty units. A lower top-50 share means sales are spread across more products, which makes a category easier for a new brand to enter.<\/p>\n<h2>The 8 Biggest Beauty Categories on TikTok Shop US (Q3 2026)<\/h2>\n<h3>#1 \u00b7 Makeup<\/h3>\n<p><img decoding=\"async\" class=\" wp-image-37352 aligncenter\" src=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165351@2x-300x125.png\" alt=\"\" width=\"1066\" height=\"444\" srcset=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165351@2x-300x125.png 300w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165351@2x-1024x427.png 1024w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165351@2x-768x320.png 768w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165351@2x-1536x641.png 1536w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165351@2x-2048x854.png 2048w\" sizes=\"(max-width: 1066px) 100vw, 1066px\" \/><\/p>\n<p><strong>Share of beauty units:<\/strong> 24.5% | <strong>Units YoY:<\/strong> +48.1% | <strong>Revenue YoY:<\/strong> +50.9% | <strong>Top-50 share:<\/strong> 18.8% | <strong>Live share:<\/strong> 16.3%<\/p>\n<table>\n<thead>\n<tr>\n<th>Top product<\/th>\n<th>Shop<\/th>\n<th>Q3 revenue<\/th>\n<th>Jul \u2192 Aug \u2192 Sep<\/th>\n<th>Price<\/th>\n<th>Commission<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>the buffer brush<\/td>\n<td>Tarte Cosmetics<\/td>\n<td><strong>$2,823,094<\/strong><\/td>\n<td>$0.94M \u2192 $1.14M \u2192 $0.75M<\/td>\n<td>$39<\/td>\n<td>15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The largest beauty category by volume, and the most open of the big eight: its top 50 products account for only 18.8% of units. No single product dominates, which is why the quarter&#8217;s top makeup item is a $39 foundation brush rather than a cosmetic. Tarte held both of the top two spots, with its BB blur tinted moisturizer close behind at $2,689,735. One September entry is worth noting: the SEPHORA COLLECTION Advent Calendar, listed on September 19 when Sephora opened on TikTok Shop, was the second-best-selling makeup product of the month at $697,086.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1729416308628231100\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#2 \u00b7 Skincare<\/h3>\n<p><img decoding=\"async\" class=\" wp-image-37354 aligncenter\" src=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165427@2x-1-300x127.png\" alt=\"\" width=\"1236\" height=\"523\" srcset=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165427@2x-1-300x127.png 300w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165427@2x-1-1024x434.png 1024w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165427@2x-1-768x326.png 768w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165427@2x-1-2048x869.png 2048w\" sizes=\"(max-width: 1236px) 100vw, 1236px\" \/><\/p>\n<p><strong>Share of beauty units:<\/strong> 19.2% | <strong>Units YoY:<\/strong> +66.5% | <strong>Revenue YoY:<\/strong> +89.2% | <strong>Top-50 share:<\/strong> 33.5% | <strong>Live share:<\/strong> 10.0%<\/p>\n<table>\n<thead>\n<tr>\n<th>Top product<\/th>\n<th>Shop<\/th>\n<th>Q3 revenue<\/th>\n<th>Jul \u2192 Aug \u2192 Sep<\/th>\n<th>Price<\/th>\n<th>Commission<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>PDRN Pink Collagen Volume Multi Balm<\/td>\n<td>medicube US Store<\/td>\n<td><strong>$4,090,847<\/strong><\/td>\n<td>$4.09M \u2192 not ranked \u2192 not ranked<\/td>\n<td>$20\u201335<\/td>\n<td>15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The fastest-growing beauty category by revenue at +89.2%, and the one where revenue grows furthest ahead of volume: units rose 66.5%, so buyers are spending more per item. It also has the least stable leadership. A different product led skincare in each month: medicube&#8217;s PDRN balm in July, medicube&#8217;s NAD+ EGF Firming Serum in August at $1.68M, and Sungboon&#8217;s EGF Tox Toner in September at $1.94M. Dr.Melaxin&#8217;s Gifted Collagen Boost Set was the runner-up for the quarter at $3,002,348. A Korean brand led skincare in every month.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1729508370969629931\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#3 \u00b7 Perfume<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-37355 aligncenter\" src=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165512@2x-300x126.png\" alt=\"\" width=\"1003\" height=\"421\" srcset=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165512@2x-300x126.png 300w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165512@2x-1024x429.png 1024w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165512@2x-768x322.png 768w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165512@2x-1536x643.png 1536w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165512@2x-2048x858.png 2048w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><\/p>\n<p><strong>Share of beauty units:<\/strong> 11.9% | <strong>Units YoY:<\/strong> +71.0% | <strong>Revenue YoY:<\/strong> +78.9% | <strong>Top-50 share:<\/strong> 28.1% | <strong>Live share:<\/strong> 19.2%<\/p>\n<table>\n<thead>\n<tr>\n<th>Top product<\/th>\n<th>Shop<\/th>\n<th>Q3 revenue<\/th>\n<th>Jul \u2192 Aug \u2192 Sep<\/th>\n<th>Price<\/th>\n<th>Commission<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Voyage Nova Extrait De Parfum<\/td>\n<td>QAWAFI<\/td>\n<td><strong>$6,001,377<\/strong><\/td>\n<td>$2.22M \u2192 $1.73M \u2192 $2.05M<\/td>\n<td>$23.40\u201332.40<\/td>\n<td>15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The fastest-growing beauty category by volume, and the most live-driven of the big eight, with 19.2% of revenue coming from live streams and 26.3% in August. That fits the product: scent cannot be demonstrated in a video, so a host describing it in real time does work a clip cannot. The category is a two-product race. QAWAFI&#8217;s Voyage Nova and Bella Vita&#8217;s Honey Oud traded first place every month, with Bella Vita finishing the quarter at $5,606,819. Both sell between $20 and $33.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1732263142232921043\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#4 \u00b7 Bath &amp; Body Care<\/h3>\n<p><strong>Share of beauty units:<\/strong> 11.8% | <strong>Units YoY:<\/strong> +36.8% | <strong>Revenue YoY:<\/strong> +70.5% | <strong>Top-50 share:<\/strong> 40.1% | <strong>Live share:<\/strong> 9.5%<\/p>\n<table>\n<thead>\n<tr>\n<th>Top product<\/th>\n<th>Shop<\/th>\n<th>Q3 revenue<\/th>\n<th>Jul \u2192 Aug \u2192 Sep<\/th>\n<th>Price<\/th>\n<th>Commission<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Smooth &amp; Clear Body Care Set<\/td>\n<td>medicube US Store<\/td>\n<td><strong>$9,558,594<\/strong><\/td>\n<td>$2.82M \u2192 $1.82M \u2192 $4.92M<\/td>\n<td>$31\u201385<\/td>\n<td>15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Home to the single best-selling beauty product of the quarter. medicube&#8217;s five-piece body routine generated $9,558,594, more than double the runner-up, Dr.Melaxin&#8217;s Peel Shot Kojic Acid Turmeric Spray at $3,926,368, and it nearly tripled month over month into September. The gap between unit growth (+36.8%) and revenue growth (+70.5%) is the widest of any major beauty category, and multi-step sets like this one sit at the top of the category. Body care also suits short video: results show on arms and legs without a face close-up.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1732052189676081387\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#5 \u00b7 Haircare &amp; Styling<\/h3>\n<p><strong>Share of beauty units:<\/strong> 11.1% | <strong>Units YoY:<\/strong> +45.0% | <strong>Revenue YoY:<\/strong> +61.4% | <strong>Top-50 share:<\/strong> 37.2% | <strong>Live share:<\/strong> 14.7%<\/p>\n<table>\n<thead>\n<tr>\n<th>Top product<\/th>\n<th>Shop<\/th>\n<th>Q3 revenue<\/th>\n<th>Jul \u2192 Aug \u2192 Sep<\/th>\n<th>Price<\/th>\n<th>Commission<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Nature x Science Rosemary &amp; Rice Water<\/td>\n<td>Bare Anatomy Haircare<\/td>\n<td><strong>$4,253,259<\/strong><\/td>\n<td>$1.30M \u2192 $1.31M \u2192 $1.64M<\/td>\n<td>$15<\/td>\n<td>18%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>One shop controls the top of haircare. Bare Anatomy&#8217;s $15 rosemary and rice water spray led the quarter and grew in each month, its Ultra Smoothing Hair Trio was the runner-up at $2,234,750, and a three-pack of the same spray ranked second in September. The pattern is a single hero product at an impulse price, then bundles built around it. The 18% commission is the highest of any category leader in this guide, which helps explain the creator coverage behind a $15 item.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1731528580940468633\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#6 \u00b7 Hand, Foot &amp; Nail Care<\/h3>\n<p><strong>Share of beauty units:<\/strong> 7.2% | <strong>Units YoY:<\/strong> +48.6% | <strong>Revenue YoY:<\/strong> +65.9% | <strong>Top-50 share:<\/strong> 23.1% | <strong>Live share:<\/strong> 9.1%<\/p>\n<table>\n<thead>\n<tr>\n<th>Top product<\/th>\n<th>Shop<\/th>\n<th>Q3 revenue<\/th>\n<th>Jul \u2192 Aug \u2192 Sep<\/th>\n<th>Price<\/th>\n<th>Commission<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Semi-Solid Nail Glue<\/td>\n<td>Curvlife<\/td>\n<td><strong>$691,939<\/strong><\/td>\n<td>$0.24M \u2192 $0.24M \u2192 $0.21M<\/td>\n<td>$10\u201320<\/td>\n<td>15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The most fragmented category after makeup, and the clearest example of what that looks like. The category leader made $691,939 for the whole quarter, less than a tenth of the bath and body leader, even though the category sold 3.8 million units. Curvlife holds the top two spots with its nail glue and press-on nails, both at $10 to $20. This is a category of many small winners, which makes it one of the more realistic entry points for a new seller.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1729471636892848692\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#7 \u00b7 Personal Care Appliances<\/h3>\n<p><strong>Share of beauty units:<\/strong> 6.0% | <strong>Units YoY:<\/strong> +16.9% | <strong>Revenue YoY:<\/strong> +48.3% | <strong>Top-50 share:<\/strong> 39.5% | <strong>Live share:<\/strong> 9.0%<\/p>\n<table>\n<thead>\n<tr>\n<th>Top product<\/th>\n<th>Shop<\/th>\n<th>Q3 revenue<\/th>\n<th>Jul \u2192 Aug \u2192 Sep<\/th>\n<th>Price<\/th>\n<th>Commission<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Blowout Boost Thermal Brush<\/td>\n<td>wavytalk<\/td>\n<td><strong>$2,828,120<\/strong><\/td>\n<td>$0.90M \u2192 $1.05M \u2192 $0.88M<\/td>\n<td>$40\u201360.70<\/td>\n<td>6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The slowest-growing beauty category by volume at +16.9%, but revenue grew 48.3%, so buyers are trading up to pricier tools. Shark&#8217;s FlexFusion Straight Multi-Styler shows how far up: launched in July at $400, it was the runner-up for the quarter at $1,431,564. Wavytalk&#8217;s thermal brush led every month on a 6% commission, the lowest of any category leader here. Hair tools demonstrate themselves on camera, so creators cover them for the watch time rather than the payout.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1729403338518794392\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#8 \u00b7 Nasal &amp; Oral Care<\/h3>\n<p><strong>Share of beauty units:<\/strong> 5.4% | <strong>Units YoY:<\/strong> +40.1% | <strong>Revenue YoY:<\/strong> +66.2% | <strong>Top-50 share:<\/strong> 66.1% | <strong>Live share:<\/strong> 3.7%<\/p>\n<table>\n<thead>\n<tr>\n<th>Top product<\/th>\n<th>Shop<\/th>\n<th>Q3 revenue<\/th>\n<th>Jul \u2192 Aug \u2192 Sep<\/th>\n<th>Price<\/th>\n<th>Commission<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Purple Mouthwash Sachets 20 Pack<\/td>\n<td>DR DENT<\/td>\n<td><strong>$3,861,919<\/strong><\/td>\n<td>$1.53M \u2192 $1.45M \u2192 $0.88M<\/td>\n<td>$17<\/td>\n<td>15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The most concentrated category in beauty by a wide margin: the top 50 products take 66.1% of units and the top 10 shops take 65.3%. Two brands own it. DR DENT and Hismile filled all three top spots in every month, with Hismile&#8217;s whitening mouthwash the runner-up at $3,445,014. It is also the least live-driven category, at 3.7% of revenue. Purple color-correcting whitening is a visual before-and-after, which is a short-video format, not a live one.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/e-commerce\/detail\/1732294339991933438\">\u2192 View on FastMoss<\/a><\/p>\n<div style=\"border-left: 4px solid #E8205A; background: #FFF5F8; padding: 14px 18px; margin: 28px 0; border-radius: 4px; font-size: 15px;\">Want these category rankings updated daily for your own niche? <a style=\"color: #e8205a; font-weight: bold;\" href=\"https:\/\/www.fastmoss.com\/dashboard?refCode=NEW000\">Open the FastMoss dashboard<\/a> and get up to 50% off with code <strong>NEW000<\/strong>.<\/div>\n<p><em>The smaller beauty categories: Men&#8217;s Care (1.1% of units, +34.0% YoY), Feminine Care (0.8%, +47.0%) and Eye &amp; Ear Care (0.8%, +39.9%). All three are highly concentrated, with the top 50 products taking 60% to 72% of units.<\/em><\/p>\n<h2>The Top 10 Beauty Creators on TikTok Shop US (Q3 2026)<\/h2>\n<table>\n<thead>\n<tr>\n<th>#<\/th>\n<th>Creator<\/th>\n<th>Followers<\/th>\n<th>Q3 beauty GMV<\/th>\n<th>Live \/ video<\/th>\n<th>Months ranked<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td><strong>@simplymandys<\/strong><\/td>\n<td>584,507<\/td>\n<td><strong>$1,517,554<\/strong><\/td>\n<td>91% \/ 9%<\/td>\n<td>3\/3<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>@el.habibi.barato<\/td>\n<td>153,084<\/td>\n<td>$953,905<\/td>\n<td>98% \/ 2%<\/td>\n<td>2\/3<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>@digitaljinxy<\/td>\n<td>40,307<\/td>\n<td>$920,094<\/td>\n<td>0% \/ 100%<\/td>\n<td>3\/3<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>@lazsiari81<\/td>\n<td>2,579,952<\/td>\n<td>$911,487<\/td>\n<td>78% \/ 22%<\/td>\n<td>2\/3<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>@myttsfindsss<\/td>\n<td>15,827<\/td>\n<td>$892,624<\/td>\n<td>0% \/ 100%<\/td>\n<td>2\/3<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>@luckylynndee<\/td>\n<td>90,537<\/td>\n<td>$864,738<\/td>\n<td>1% \/ 99%<\/td>\n<td>2\/3<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>@jeffreestar<\/td>\n<td>8,312,619<\/td>\n<td>$862,027<\/td>\n<td>55% \/ 45%<\/td>\n<td>2\/3<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>@yourglowsistert<\/td>\n<td>37,068<\/td>\n<td>$751,718<\/td>\n<td>0% \/ 100%<\/td>\n<td>2\/3<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td>@kimkrecs<\/td>\n<td>293,993<\/td>\n<td>$717,191<\/td>\n<td>0% \/ 100%<\/td>\n<td>2\/3<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td>@krystinabskincare<\/td>\n<td>14,431<\/td>\n<td>$660,361<\/td>\n<td>0% \/ 100%<\/td>\n<td>1\/3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The ten combined for $9,051,700 in beauty GMV. Their median follower count is 121,810, and four of the ten have fewer than 50,000 followers.<\/p>\n<h3>#1 \u00b7 @simplymandys<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-37356 aligncenter\" src=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165631@2x-300x133.png\" alt=\"\" width=\"988\" height=\"438\" srcset=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165631@2x-300x133.png 300w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165631@2x-1024x454.png 1024w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165631@2x-768x341.png 768w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165631@2x-1536x682.png 1536w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165631@2x-2048x909.png 2048w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/p>\n<p><strong>Followers:<\/strong> 584,507 | <strong>Q3 beauty GMV:<\/strong> $1,517,554 | <strong>Live:<\/strong> 91% | <strong>Months ranked:<\/strong> 3\/3<\/p>\n<p>One of only two creators to rank in all three months, and almost entirely a live seller. In July alone, five live sessions generated $946,077 in beauty sales. The catalog is tight for a top seller, 55 to 58 products a month, which points to deep, repeated selling of a small set of items rather than breadth.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/influencer\/detail\/7014603102829593606\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#2 \u00b7 @el.habibi.barato<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-37357 aligncenter\" src=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165700@2x-300x132.png\" alt=\"\" width=\"1143\" height=\"503\" srcset=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165700@2x-300x132.png 300w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165700@2x-1024x451.png 1024w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165700@2x-768x338.png 768w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165700@2x-1536x677.png 1536w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165700@2x-2048x902.png 2048w\" sizes=\"(max-width: 1143px) 100vw, 1143px\" \/><\/p>\n<p><strong>Followers:<\/strong> 153,084 | <strong>Q3 beauty GMV:<\/strong> $953,905 | <strong>Live:<\/strong> 98% | <strong>Months ranked:<\/strong> 2\/3<\/p>\n<p>The top beauty creator of September at $672,426, from 30 live sessions and more than 300 products. A clothing and accessories creator by content category, which says a lot about who sells beauty on this platform: high-frequency live deal hosts, not only beauty specialists.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/influencer\/detail\/7442893001765962795\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#3 \u00b7 @digitaljinxy<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-37358 aligncenter\" src=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165735@2x-300x132.png\" alt=\"\" width=\"997\" height=\"439\" srcset=\"https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165735@2x-300x132.png 300w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165735@2x-1024x452.png 1024w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165735@2x-768x339.png 768w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165735@2x-1536x678.png 1536w, https:\/\/www.fastmoss.com\/blog\/wp-content\/uploads\/2026\/10\/WX20261030-165735@2x-2048x904.png 2048w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/p>\n<p><strong>Followers:<\/strong> 40,307 | <strong>Q3 beauty GMV:<\/strong> $920,094 | <strong>Video:<\/strong> 100% | <strong>Months ranked:<\/strong> 3\/3<\/p>\n<p>The strongest case for small creators in this ranking. With just over 40,000 followers and zero live sales, Jordan ranked in all three months and led the list in August at $424,493. Every dollar came from short video, across 238 to 264 selling videos a month.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/influencer\/detail\/6853524580041655301\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#4 \u00b7 @lazsiari81<\/h3>\n<p><strong>Followers:<\/strong> 2,579,952 | <strong>Q3 beauty GMV:<\/strong> $911,487 | <strong>Live:<\/strong> 78% | <strong>Months ranked:<\/strong> 2\/3<\/p>\n<p>A large live-first beauty creator with a September more than twice the size of August: $656,385 against $255,102, with live sessions accounting for $521,030 of September&#8217;s total. One of two creators in the top ten with more than a million followers.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/influencer\/detail\/6766541751818667013\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#5 \u00b7 @myttsfindsss<\/h3>\n<p><strong>Followers:<\/strong> 15,827 | <strong>Q3 beauty GMV:<\/strong> $892,624 | <strong>Video:<\/strong> 100% | <strong>Months ranked:<\/strong> 2\/3<\/p>\n<p>Fewer than 16,000 followers and fifth place. Cyn&#8217;s model is volume: 524 selling videos across 301 products in July alone. This is the opposite of @simplymandys, and both work. One goes deep on a few products live, the other covers hundreds of products with short videos.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/influencer\/detail\/7429556907922588718\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#6 \u00b7 @luckylynndee<\/h3>\n<p><strong>Followers:<\/strong> 90,537 | <strong>Q3 beauty GMV:<\/strong> $864,738 | <strong>Video:<\/strong> 99% | <strong>Months ranked:<\/strong> 2\/3<\/p>\n<p>A video creator who rose from $331,886 in July to $532,852 in September. Both months came from more than 480 selling videos, with live sales under 1% of the total.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/influencer\/detail\/6591973392038379526\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#7 \u00b7 @jeffreestar<\/h3>\n<p><strong>Followers:<\/strong> 8,312,619 | <strong>Q3 beauty GMV:<\/strong> $862,027 | <strong>Live:<\/strong> 55% | <strong>Months ranked:<\/strong> 2\/3<\/p>\n<p>The largest audience in the top ten, and the only creator here with a near-even split between live and video. September was the biggest month at $572,932. With more than 8 million followers, the account sits seventh, behind two creators with under 50,000.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/influencer\/detail\/6787875411281134598\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#8 \u00b7 @yourglowsistert<\/h3>\n<p><strong>Followers:<\/strong> 37,068 | <strong>Q3 beauty GMV:<\/strong> $751,718 | <strong>Video:<\/strong> 100% | <strong>Months ranked:<\/strong> 2\/3<\/p>\n<p>The tightest catalog in the top ten, 42 to 57 products a month, all sold through short video. September came to $407,033, so a focused set of products promoted repeatedly can carry a small account into the top ten.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/influencer\/detail\/7577876155203503118\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#9 \u00b7 @kimkrecs<\/h3>\n<p><strong>Followers:<\/strong> 293,993 | <strong>Q3 beauty GMV:<\/strong> $717,191 | <strong>Video:<\/strong> 100% | <strong>Months ranked:<\/strong> 2\/3<\/p>\n<p>A recommendations account that ranked in July and August with $445,896 and $271,295 from short video alone, on 113 and 72 products. Steady output of 146 selling videos in each month.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/influencer\/detail\/7565796510165943309\">\u2192 View on FastMoss<\/a><\/p>\n<h3>#10 \u00b7 @krystinabskincare<\/h3>\n<p><strong>Followers:<\/strong> 14,431 | <strong>Q3 beauty GMV:<\/strong> $660,361 | <strong>Video:<\/strong> 100% | <strong>Months ranked:<\/strong> 1\/3<\/p>\n<p>The smallest account in the top ten and a single-month entry: $660,361 in July, the second-highest month of any creator that month, from 246 selling videos and no live sales. It shows how fast a small skincare-focused account can scale when one product catches.<\/p>\n<p><a href=\"https:\/\/www.fastmoss.com\/influencer\/detail\/6762939518959748101\">\u2192 View on FastMoss<\/a><\/p>\n<h2>5 Patterns Every Beauty Seller Should Know<\/h2>\n<h3>Pattern 1: The biggest category is also the most open<\/h3>\n<p>Makeup carries 24.5% of beauty units, and its top 50 products take only 18.8% of them. At the other end, Nasal &amp; Oral Care&#8217;s top 50 take 66.1%. Size and accessibility are not opposites in beauty: the largest category is the one where a new product has the most room.<\/p>\n<h3>Pattern 2: Revenue is growing faster than volume<\/h3>\n<p>In every one of the eight major categories, revenue grew faster than units. The widest gaps are in Bath &amp; Body Care (+70.5% revenue against +36.8% units) and Personal Care Appliances (+48.3% against +16.9%). Buyers are spending more per item, through sets, bundles and pricier tools.<\/p>\n<h3>Pattern 3: Perfume is the live-stream category<\/h3>\n<p>Perfume grew fastest by volume at +71.0% and takes the largest share of revenue from live streams among the big eight, 19.2% for the quarter. Oral care sits at the other extreme at 3.7%. The products that need explaining sell live; the products with a visible result sell on short video.<\/p>\n<h3>Pattern 4: Small creators outsell celebrities<\/h3>\n<p>Across the quarter&#8217;s top creators, the 20 with fewer than 50,000 followers generated $7,998,893 in beauty GMV. The 8 with more than a million followers generated $3,281,143. Four of the top ten have under 50,000 followers, and Mikayla Nogueira, with 17.5 million, ranked once, in August, at $314,428.<\/p>\n<h3>Pattern 5: The creator leaderboard turns over almost completely<\/h3>\n<p>Filling 60 monthly slots took 44 different creators. Only two, @simplymandys and @digitaljinxy, ranked in all three months, and 30 appeared once. The live share of the top 20&#8217;s beauty GMV was 29.3% in July, 39.1% in August and 47.1% in September.<\/p>\n<h2>What This Means for Beauty Sellers<\/h2>\n<ul>\n<li><strong>If you are entering beauty, start where concentration is low.<\/strong> Makeup (18.8%) and Hand, Foot &amp; Nail Care (23.1%) have the most room. Oral care (66.1%) is held by two brands<\/li>\n<li><strong>Price for the set, not the single.<\/strong> Revenue outgrew units in every major category. The quarter&#8217;s best-selling beauty product is a five-piece routine<\/li>\n<li><strong>Match the channel to the product.<\/strong> Perfume and makeup earn a real share of revenue live. Oral care and skincare treatments sell on short video<\/li>\n<li><strong>Build a creator bench, not a celebrity deal.<\/strong> Creators under 50,000 followers drove more than twice the beauty GMV of million-plus accounts in this ranking<\/li>\n<li><strong>Refresh your creator list monthly.<\/strong> Two of 44 top creators held a position for the whole quarter<\/li>\n<\/ul>\n<h2>How FastMoss Helps You Win in TikTok Shop Beauty<\/h2>\n<ul>\n<li><strong>Category rankings:<\/strong> compare every beauty subcategory by volume, growth, concentration and channel mix before you choose where to launch<\/li>\n<li><strong>Product rankings by category:<\/strong> see the top sellers in any subcategory each month, with price and commission<\/li>\n<li><strong>Creator rankings:<\/strong> filter beauty creators by GMV, follower count and live versus video sales to build a shortlist<\/li>\n<li><strong>Creator profiles:<\/strong> check a creator&#8217;s product history and selling format before you reach out<\/li>\n<\/ul>\n<p>FastMoss covers the US, UK and five EU markets, with more than 1,200 days of historical data.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>How big is beauty on TikTok Shop US?<\/h3>\n<p>Beauty &amp; Personal Care generated $1.21B in GMV and 53.6 million units on TikTok Shop US in Q3 2026, based on FastMoss data. Monthly revenue was $430.4M in July, $373.5M in August and $408.4M in September, up 86.4%, 48.6% and 62.5% year over year.<\/p>\n<h3>What is the biggest beauty category on TikTok Shop?<\/h3>\n<p>Makeup, with 24.5% of beauty units in Q3 2026 and 13.1 million units sold. Skincare is second at 19.2%. Makeup is also the least concentrated major beauty category, with its top 50 products taking 18.8% of units.<\/p>\n<h3>What is the fastest-growing beauty category on TikTok Shop?<\/h3>\n<p>By units, perfume, up 71.0% year over year in Q3 2026. By revenue, skincare, up 89.2%. Personal Care Appliances grew slowest by units at +16.9%.<\/p>\n<h3>What was the best-selling beauty product on TikTok Shop US in Q3 2026?<\/h3>\n<p>The medicube Smooth &amp; Clear Body Care Set, at $9,558,594 across July to September. It led the Bath &amp; Body Care category in every month and is priced at $31 to $85.<\/p>\n<h3>Who are the top beauty creators on TikTok Shop US?<\/h3>\n<p>In Q3 2026, @simplymandys led with $1,517,554 in beauty GMV, followed by @el.habibi.barato at $953,905 and @digitaljinxy at $920,094. @simplymandys and @digitaljinxy were the only two creators to rank in all three months.<\/p>\n<h3>Do small creators sell more beauty than big creators on TikTok Shop?<\/h3>\n<p>In this ranking, yes. Creators with fewer than 50,000 followers generated $7,998,893 in beauty GMV in Q3 2026, against $3,281,143 for creators with more than a million followers. Four of the top ten beauty creators have under 50,000 followers.<\/p>\n<h3>Do beauty creators sell more through live streams or videos?<\/h3>\n<p>Across the top 20 beauty creators each month, 38.2% of beauty GMV came from live streams and 61.8% from short video. The live share rose from 29.3% in July to 47.1% in September. At the category level, live streams account for between 3.7% and 19.2% of revenue depending on the category.<\/p>\n<h3>Does FastMoss have a discount code?<\/h3>\n<p>Yes. The current FastMoss promo code is <strong>NEW000<\/strong>. Enter it at checkout on fastmoss.com to apply your new-user discount. FastMoss is a TikTok Shop analytics platform that tracks real-time GMV, category rankings, creator performance and top-selling products, and it is the data source behind this guide.<\/p>\n<div style=\"background: linear-gradient(135deg, #FFF5F8, #FCE4EC); border-left: 4px solid #E8205A; padding: 24px; border-radius: 8px; margin: 32px 0;\">\n<h3 style=\"margin-top: 0px; color: #e8205a; text-align: center;\">Find Your Next Beauty Winner and the Creators to Sell It<\/h3>\n<p style=\"margin: 12px 0px; text-align: center;\">FastMoss tracks every TikTok Shop beauty category, product and creator, so you can see where demand is growing before you commit inventory.<\/p>\n<div style=\"background: white; padding: 16px; border-radius: 6px; text-align: center; margin: 16px 0;\">\n<div style=\"font-size: 13px; color: #666;\">EXCLUSIVE OFFER CODE<\/div>\n<div style=\"font-size: 24px; font-weight: bold; color: #e8205a; margin: 4px 0;\">NEW000<\/div>\n<div style=\"font-size: 14px; color: #666;\">Up to 50% off, lifetime discount for new users<\/div>\n<\/div>\n<p><a style=\"display: block; background: #E8205A; color: white; text-align: center; padding: 12px; border-radius: 4px; text-decoration: none; font-weight: bold;\" href=\"https:\/\/www.fastmoss.com\/dashboard?refCode=NEW000\"><br \/>\nStart Your Free Trial \u2192<br \/>\n<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Answer: Beauty &amp; Personal Care generated $1.21B in GMV on TikTok Shop US in Q3 2026, based on FastMoss &hellip; <\/p>\n","protected":false},"author":12,"featured_media":37359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coachify_sidebar_layout":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-37351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-release-timeline","image-hover-transition-effect"],"_links":{"self":[{"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/posts\/37351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/comments?post=37351"}],"version-history":[{"count":1,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/posts\/37351\/revisions"}],"predecessor-version":[{"id":37361,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/posts\/37351\/revisions\/37361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/media\/37359"}],"wp:attachment":[{"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/media?parent=37351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/categories?post=37351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fastmoss.com\/blog\/wp-json\/wp\/v2\/tags?post=37351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}