{"id":36495,"date":"2026-03-15T19:27:11","date_gmt":"2026-03-16T02:27:11","guid":{"rendered":"https:\/\/www.fastmoss.com\/blog\/?p=36495"},"modified":"2026-03-15T19:27:11","modified_gmt":"2026-03-16T02:27:11","slug":"%e4%b8%9c%e5%8d%97%e4%ba%9atiktok-shop2025%e5%b9%b4%e5%86%85%e5%ae%b9%e7%94%b5%e5%95%86%e8%b6%8b%e5%8a%bf","status":"publish","type":"post","link":"https:\/\/www.fastmoss.com\/blog\/zh\/%e4%b8%9c%e5%8d%97%e4%ba%9atiktok-shop2025%e5%b9%b4%e5%86%85%e5%ae%b9%e7%94%b5%e5%95%86%e8%b6%8b%e5%8a%bf\/","title":{"rendered":"\u4e1c\u5357\u4e9aTikTok Shop2025\u5e74\u5185\u5bb9\u7535\u5546\u8d8b\u52bf"},"content":{"rendered":"<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u4e1c\u5357\u4e9a\u5e02\u573a\u662f TikTok Shop \u5185\u5bb9\u7535\u5546\u7206\u53d1\u6700\u65e9\u3001\u6700\u5f7b\u5e95\u7684\u533a\u57df\u4e4b\u4e00\uff0c\u4ee5\u201c\u5185\u5bb9\u5f3a\u89e6\u8fbe + \u521b\u4f5c\u8005\u5e26\u8d27 + \u9ad8\u9891\u6d88\u8d39\u573a\u666f\u201d\u6784\u6210\u5b8c\u6574\u95ed\u73af\uff1a<\/span><\/p>\n<ul>\n<li><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u622a\u81f3 2025 \u5e74\u5e95\uff0c\u4e1c\u5357\u4e9a\u5730\u533a TikTok \u7528\u6237\u89c4\u6a21\u5df2\u7a81\u7834 4.6 \u4ebf\u4eba\u6b21\uff0c\u6210\u4e3a\u5168\u7403\u6700\u6d3b\u8dc3\u7684 TikTok \u5185\u5bb9\u6d88\u8d39\u4e0e\u7535\u5546\u8f6c\u5316\u533a\u57df\u4e4b\u4e00\uff08TikTok Newsroom\uff09\u3002<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u6cf0\u56fd\u5e02\u573a\uff1a2025\u5e74<\/span><a class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-underline text-strikethrough-none\" draggable=\"false\" href=\"https:\/\/www.bangkokpost.com\/business\/general\/3136255\/thailand-at-the-forefront-of-social-commerce-trend\" target=\"_blank\" rel=\"noopener\">Statista<\/a><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u6570\u636e\u663e\u793a\uff0cTikTok\u4ee582%\u7684\u6e17\u900f\u7387\u6210\u4e3a\u6cf0\u56fd\u6700\u4e3b\u8981\u7684\u793e\u4ea4\u7535\u5546\u5e73\u53f0\uff0c\u5185\u5bb9\u9a71\u52a8\u3001\u521b\u4f5c\u8005\u6d3b\u8dc3\u5ea6\u53ca\u7528\u6237\u7c98\u6027\u5728\u4e1c\u5357\u4e9a\u6301\u7eed\u9886\u5148\u3002<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u5370\u5c3c\u5e02\u573a\uff1a2025 \u4e0a\u534a\u5e74\uff0cTikTok Shop \u5370\u5c3c\u7ad9 GMV \u8fbe 60 \u4ebf\u7f8e\u5143\uff0c\u6b63\u5f0f\u8d85\u8d8a\u7f8e\u56fd\u7ad9\uff0c\u6210\u4e3a\u5168\u7403 TikTok Shop \u9500\u552e\u989d\u6700\u9ad8\u7684\u5355\u4e00\u5e02\u573a\uff08\u6765\u6e90\uff1aMomentum Works\uff09\u3002<\/span><\/li>\n<\/ul>\n<h2 class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u4e1c\u5357\u4e9a\u589e\u957f\u6837\u672c\uff1a\u5e73\u53f0\u8282\u594f\u578b\u8fd0\u8425\u7684\u6218\u7565\u652f\u70b9<\/span><\/h2>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u5728 TikTok Shop \u4e1c\u5357\u4e9a\u5e02\u573a\uff0c\u5185\u5bb9\u751f\u6001\u4e0e\u5546\u54c1\u4f53\u7cfb\u7684\u589e\u957f\u5448\u73b0\u51fa\u201c\u8282\u594f\u9a71\u52a8 + \u7a33\u6b65\u6f14\u8fdb\u201d\u7684\u5178\u578b\u7279\u5f81\u3002<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u5e73\u53f0\u5728\u5370\u5c3c\u3001\u6cf0\u56fd\u3001\u9a6c\u6765\u897f\u4e9a\u3001\u83f2\u5f8b\u5bbe\u3001\u8d8a\u5357\u7b49\u56fd\u6301\u7eed\u63a8\u8fdb\u7535\u5546\u57fa\u7840\u8bbe\u65bd\u5efa\u8bbe\uff0c\u53e0\u52a0\u5f53\u5730\u5e02\u573a\u6bcf\u6708\u56fa\u5b9a\u7684\u5927\u4fc3\u8282\u594f\uff08\u5982 9.9\u300110.10\u300111.11\u300112.12 \u7b49\uff09\uff0c\u5f62\u6210\u9ad8\u9891\u3001\u9ad8\u5bc6\u5ea6\u7684\u4fc3\u9500\u5468\u671f\uff0c\u6709\u6548\u7275\u5f15\u5e73\u53f0\u5185\u5bb9\u751f\u4ea7\u4e0e\u5546\u54c1\u4e0a\u65b0\u8282\u594f\u7684\u540c\u6b65\u6f14\u8fdb\u3002<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u5177\u4f53\u8868\u73b0\u4e3a\uff1a<\/span><\/p>\n<ul>\n<li><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u5e73\u53f0\u5185\u5bb9\u751f\u6001\u7a33\u6b65\u6269\u5f20\uff1a\u5728\u8fde\u7eed\u6708\u5ea6\u5927\u4fc3\u8282\u594f\u4e0b\uff0c\u521b\u4f5c\u8005\u6301\u7eed\u8f93\u51fa\u4e0e\u4fc3\u9500\u573a\u666f\u5f3a\u76f8\u5173\u7684\u5185\u5bb9\uff08\u5982\u8282\u65e5\u5408\u96c6\u3001\u6298\u6263\u6d4b\u8bc4\u3001Top Picks\u7b49\uff09\uff0c\u5e26\u8d27\u5185\u5bb9\u7684\u7c7b\u578b\u3001\u9898\u6750\u3001\u957f\u5ea6\u90fd\u66f4\u52a0\u7ed3\u6784\u5316\uff0c\u652f\u6301\u7b97\u6cd5\u66f4\u7cbe\u51c6\u5730\u8fdb\u884c\u7528\u6237\u5339\u914d\u4e0e\u5174\u8da3\u6295\u5582\u3002<\/span><\/li>\n<\/ul>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u4ee5\u5370\u5c3c\u548c\u6cf0\u56fd\u4e3a\u4ee3\u8868\u5e02\u573a\uff0c2025 \u5e74\u4e0b\u534a\u5e74\u5e26\u8d27\u89c6\u9891\u53d1\u5e03\u91cf\u8f83\u4e0a\u534a\u5e74\u589e\u957f\u8d85\u8fc7 35%\uff0c\u5185\u5bb9\u7ed3\u6784\u5728\u4fc3\u9500\u8282\u70b9\u5448\u73b0\u201c\u7206\u53d1 \u2013 \u56de\u843d \u2013 \u518d\u84c4\u80fd\u201d\u7684\u5468\u671f\u6027\u6ce2\u52a8\u3002<\/span><\/p>\n<ul>\n<li><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u5546\u54c1\u7ed3\u6784\u6301\u7eed\u4e30\u5bcc\uff1a\u4e2d\u5c0f\u5546\u5bb6\u56f4\u7ed5\u4fc3\u9500\u8282\u70b9\u5f00\u5c55\u96c6\u4e2d\u5f0f\u4e0a\u65b0\u4e0e\u5185\u5bb9\u6295\u6d41\uff0c\u90e8\u5206\u5934\u90e8\u5546\u5bb6\u5df2\u5f62\u6210\u300c\u5185\u5bb9\u8282\u594f+\u4f9b\u8d27\u8282\u594f\u300d\u534f\u540c\u7b56\u7565\uff0c\u6210\u4e3a\u5e73\u53f0\u6838\u5fc3\u63a8\u8350\u94fe\u8def\u4e2d\u7684\u9ad8\u8f6c\u5316\u8282\u70b9\u3002<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u7b97\u6cd5\u673a\u5236\u81ea\u6211\u4f18\u5316\uff1a\u5728\u6708\u5ea6\u5927\u4fc3\u5f15\u5bfc\u4e0b\uff0c\u5e73\u53f0\u9010\u6b65\u5f62\u6210\u201c\u5185\u5bb9 \u2192 \u6d41\u91cf \u2192 \u8f6c\u5316 \u2192 \u590d\u6295 \u2192 \u7cbe\u51c6\u63a8\u8350\u201d\u7684\u6b63\u5411\u53cd\u9988\u95ed\u73af\uff0c\u63a8\u8350\u7b97\u6cd5\u5bf9\u5468\u671f\u6027\u8f6c\u5316\u4fe1\u53f7\u7684\u54cd\u5e94\u901f\u5ea6\u4e0e\u7cbe\u5ea6\u540c\u6b65\u63d0\u5347\u3002<\/span><\/li>\n<\/ul>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u4ee5\u6cf0\u56fd\u5e02\u573a\u4e3a\u4f8b\uff0c\u5e73\u53f0\u5728 2025 \u5e74 11 \u6708\u671f\u95f4\u7684\u5e02\u573a\u96c6\u4e2d\u5ea6\u663e\u8457\u4e0a\u5347\uff0c\u3002\u5728\u53cc 11 \u7b49\u5173\u952e\u8282\u70b9\u7684\u5e26\u52a8\u4e0b\uff0c\u5934\u90e8\u5546\u5bb6\u51ed\u501f\u5185\u5bb9\u4ea7\u51fa\u6548\u7387\u4e0e\u8f6c\u5316\u8868\u73b0\u83b7\u5f97\u66f4\u9ad8\u63a8\u8350\u6743\u91cd\uff0c\u6210\u4e3a\u63a8\u8350\u7cfb\u7edf\u5728\u9ad8\u5bc6\u5ea6\u4fc3\u9500\u671f\u4f18\u5148\u653e\u91cf\u7684\u6838\u5fc3\u5bf9\u8c61\u3002<\/span><\/p>\n<p><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u8fd9\u4e00\u201c\u5185\u5bb9 + \u5546\u54c1 + \u7b97\u6cd5\u201d\u7684\u4e09\u91cd\u9a71\u52a8\u673a\u5236\uff0c\u6b63\u6210\u4e3a TikTok Shop \u4e1c\u5357\u4e9a\u5e02\u573a\u7684\u957f\u671f\u589e\u957f\u5f15\u64ce\uff0c\u4e5f\u4e3a\u5176\u4ed6\u65b0\u5174\u5e02\u573a\u63d0\u4f9b\u4e86\u9ad8\u5ea6\u53ef\u590d\u5236\u7684\u8fd0\u8425\u8303\u5f0f\u3002<\/span><\/p>\n<h2><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">2025\u5e74TikTok\u5185\u5bb9\u7ed3\u6784\u53d8\u5316\uff1a\u76f4\u64ad\u5360\u6bd4\u63d0\u5347\u3001\u77ed\u89c6\u9891\u5e26\u8d27\u5185\u5bb9\u201c\u5546\u54c1\u5316\u201d<\/span><\/h2>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">TikTok Shop\u4e1c\u5357\u4e9a\u5e02\u573a\uff1a\u5185\u5bb9\u7ed3\u6784\u5206\u5316\u8d8b\u52bf\u663e\u8457\uff0c\u76f4\u64ad\u4e3b\u5bfc\u4e0e\u77ed\u89c6\u9891\u9a71\u52a8\u5e76\u5b58<\/span><\/p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">2025 \u5e74\uff0c\u4e1c\u5357\u4e9a\u5e02\u573a\u5728 TikTok \u7535\u5546\u5185\u5bb9\u7ed3\u6784\u4e0a\u5c55\u73b0\u51fa\u9ad8\u5ea6\u5206\u5316\u7279\u5f81\uff1a\u5370\u5c3c\u4ee5\u76f4\u64ad\u4e3a\u4e3b\u7684\u5f3a\u8f6c\u5316\u6a21\u578b\u6301\u7eed\u9886\u5148\uff0c\u800c\u8d8a\u5357\u3001\u9a6c\u6765\u897f\u4e9a\u7b49\u5730\u5219\u5448\u73b0\u51fa\u77ed\u89c6\u9891\u9a71\u52a8\u7684\u8f7b\u8f6c\u5316\u8def\u5f84\uff0c\u5185\u5bb9\u7c7b\u578b\u4e0e\u7528\u6237\u504f\u597d\u9ad8\u5ea6\u5339\u914d\u3002<\/span><\/p>\n<ul>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\u5370\u5c3c\uff08ID\uff09\uff1aShoppable Video \u4e0e Shoppable Live 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text-strikethrough-none\">\u9a6c\u6765\u897f\u4e9a\uff08MY\uff09\uff1a\u89c6\u9891\u5316\u5e26\u8d27\u5185\u5bb9\u6bd4\u91cd\u660e\u663e\u9ad8\u4e8e\u76f4\u64ad\uff0c\u5546\u5bb6\u548c\u521b\u4f5c\u8005\u66f4\u503e\u5411\u4e8e\u5236\u4f5c\u9ad8\u8d28\u91cf\u7684\u5546\u54c1\u5c55\u793a\u89c6\u9891\u3002\u76f4\u64ad\u4ecd\u5904\u4e8e\u63a2\u7d22\u671f\uff0c\u77ed\u89c6\u9891\u7684\u201c\u8f7b\u51b3\u7b56 + \u793e\u5a92\u5206\u4eab\u201d\u8def\u5f84\u6210\u4e3a\u4e3b\u6d41\u5185\u5bb9\u6784\u6210\u3002<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u83f2\u5f8b\u5bbe\uff08PH\uff09\uff1a\u5185\u5bb9\u751f\u6001\u5448\u201c\u53cc\u8f7b\u578b\u201d\u7ed3\u6784\uff0c\u76f4\u64ad\u4e0e\u77ed\u89c6\u9891\u5360\u6bd4\u5747\u8861\u4f46\u603b\u4f53\u91cf\u8f83\u5c0f\u3002\u7528\u6237\u504f\u597d\u9ad8\u60c5\u7eea\u5185\u5bb9\uff0c\u5e73\u53f0\u5185\u5bb9\u66f4\u5f3a\u8c03\u5a31\u4e50\u6027\uff0c\u5546\u54c1\u5185\u5bb9\u201c\u8f6f\u5e26\u8d27\u201d\u7279\u5f81\u663e\u8457\uff0cPGC \u4e0e UGC \u5e76\u884c\u589e\u957f\u3002<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-on font-feature-clig-on font-feature-calt-on text-decoration-none text-strikethrough-none\">\u6cf0\u56fd\uff08TH\uff09\uff1aShoppable Live 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