{"id":35983,"date":"2025-11-05T19:59:19","date_gmt":"2025-11-06T03:59:19","guid":{"rendered":"https:\/\/www.fastmoss.com\/blog\/?p=35983"},"modified":"2025-11-05T20:03:31","modified_gmt":"2025-11-06T04:03:31","slug":"tiktok-shop-black-friday-2024-insights-for-2025","status":"publish","type":"post","link":"https:\/\/www.fastmoss.com\/blog\/tiktok-shop-black-friday-2024-insights-for-2025\/","title":{"rendered":"TikTok Shop Black Friday 2024 Insights \u2014 What U.S. Sellers Can Learn for 2025"},"content":{"rendered":"
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I. From 2024 to 2025: What Last Year\u2019s TikTok Shop Data Tells Us About the Next Wave of Black Friday<\/h2>\n

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Black Friday 2024 marked a defining year for TikTok Shop in the U.S. \u2014 where short videos met serious sales<\/strong>. Across beauty, home, and electronics, U.S. sellers drove record-breaking engagement through creator collaborations and viral content.<\/div>\n
Now, as 2025 approaches, understanding what worked last year is key to preparing for the next shopping season. FastMoss\u2019s 2024 TikTok Shop data reveals which categories, creators, and products led the charge<\/strong>, and what patterns will likely define success in 2025.<\/div>\n

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\ud83d\udca1 FastMoss Insight:<\/em><\/a> During Black Friday 2024, TikTok Shop\u2019s total GMV grew over 30% year-over-year<\/strong>, powered by creator-led promotions and a surge in mid-priced impulse purchases.<\/div>\n<\/div>\n

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II. The 2024 Black Friday Winners: Top Categories on TikTok Shop U.S.<\/h2>\n

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The strongest-performing categories in 2024\u2019s Black Friday campaign show how U.S. consumer priorities<\/strong> evolved \u2014 from beauty and comfort to wellness and home improvement.<\/div>\n

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\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n
Rank<\/td>\nCategory<\/td>\nTotal Sales (Units)<\/td>\n<\/tr>\n
1<\/td>\nBeauty & Personal Care<\/td>\n8,383,876<\/td>\n<\/tr>\n
2<\/td>\nWomen\u2019s & Men\u2019s Underwear<\/td>\n5,856,021<\/td>\n<\/tr>\n
3<\/td>\nPhones & Electronics<\/td>\n3,177,401<\/td>\n<\/tr>\n
4<\/td>\nFashion Accessories<\/td>\n3,010,588<\/td>\n<\/tr>\n
5<\/td>\nHome & Kitchen Essentials<\/td>\n2,770,153<\/td>\n<\/tr>\n
6<\/td>\nBedding<\/td>\n2,236,662<\/td>\n<\/tr>\n
7<\/td>\nSports & Outdoor<\/td>\n1,746,986<\/td>\n<\/tr>\n
8<\/td>\nMen\u2019s Fashion<\/td>\n1,509,923<\/td>\n<\/tr>\n
9<\/td>\nToys & Collectibles<\/td>\n1,425,198<\/td>\n<\/tr>\n
10<\/td>\nDaily Essentials<\/td>\n1,250,702<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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Category <\/strong>Insights<\/strong> from 2024:<\/strong><\/div>\n