{"id":35408,"date":"2024-10-28T00:55:51","date_gmt":"2024-10-28T07:55:51","guid":{"rendered":"https:\/\/www.fastmoss.com\/blog\/?p=35408"},"modified":"2024-10-28T00:55:51","modified_gmt":"2024-10-28T07:55:51","slug":"%e8%b7%a8%e5%a2%83%e7%94%b5%e5%95%86%ef%bc%8c%e5%af%bb%e6%89%be%e4%b8%8b%e4%b8%80%e5%bc%a0%e8%88%b9%e7%a5%a8","status":"publish","type":"post","link":"https:\/\/www.fastmoss.com\/blog\/zh\/%e8%b7%a8%e5%a2%83%e7%94%b5%e5%95%86%ef%bc%8c%e5%af%bb%e6%89%be%e4%b8%8b%e4%b8%80%e5%bc%a0%e8%88%b9%e7%a5%a8\/","title":{"rendered":"\u8de8\u5883\u7535\u5546\uff0c\u5bfb\u627e\u4e0b\u4e00\u5f20\u8239\u7968"},"content":{"rendered":"

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0<\/strong>1<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n

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0<\/strong>2<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n

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2020\u5e74\uff0c\u62a4\u80a4\u54c1\u724cCerave\u7684\u9500\u91cf\u5c31\u56e0TikTok\u4e0a\u6da8\u4e8660%\uff1b2021\u5e74\uff0c\u4e00\u5219\u5c0f\u732b\u57cb\u5934\u731b\u5403\u7684\u77ed\u89c6\u9891\u8ba9\u7f50\u88c5\u732b\u8349Cat Crack Catnip\u5356\u5230\u65ad\u8d27[1]\u3002<\/p>\n

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\u5f7c\u65f6TikTok\u5c1a\u672a\u5728\u7f8e\u56fd\u63a8\u51fa\u8d2d\u7269\u8f66\u529f\u80fd\uff0c\u5927\u591a\u6570\u54c1\u724c\u90fd\u662f\u7ad9\u5185\u79cd\u8349\u3001\u7ad9\u5916\u6d88\u8d39\u3002<\/p>\n

\u4f46\u55c5\u89c9\u654f\u9510\u7684\u5546\u5bb6\u3001\u7279\u522b\u662f\u76ee\u7779\u56fd\u5185\u76db\u51b5\u7684\u8de8\u5883\u5356\u5bb6\u5df2\u7387\u5148\u610f\u8bc6\u5230\uff1a\u597d\u7684\u5185\u5bb9\u8db3\u4ee5\u6fc0\u53d1\u548c\u521b\u9020\u65b0\u7684\u9700\u6c42\uff0c\u53ea\u8981\u6253\u901a\u4ece\u79cd\u8349\u5230\u62d4\u8349\u7684\u94fe\u8def\uff0c\u5185\u5bb9\u7535\u5546\u5c31\u80fd\u6210\u4e3a\u65b0\u7684\u589e\u957f\u5f15\u64ce\u3002<\/strong><\/p>\n

\u4e8e\u662f\u5f532023\u5e749\u6708TikTok Shop\u5728\u7f8e\u533a\u6b63\u5f0f\u4e0a\u7ebf\uff0c\u6398\u91d1\u8005\u8702\u62e5\u800c\u81f3\uff0c\u9996\u4e2a\u9ed1\u4e94\u5927\u4fc3\u5c31\u670915\u4e07\u521b\u4f5c\u8005\u548c\u5546\u5bb6\u5c1d\u8bd5\u5185\u5bb9\u5e26\u8d27\uff1b\u7f8e\u56fd\u6d88\u8d39\u8005\u4e5f\u8fc5\u901f\u9002\u5e94\u5728\u76f4\u64ad\u95f4\u8d2d\u7269\uff0c\u4e00\u5e74\u5185\u7f8e\u533a\u6574\u4f53\u65e5\u652f\u4ed8\u7528\u6237\u589e\u957f\u8d85\u8fc73\u500d\u3002<\/p>\n

TikTok Shop\u7684\u9ad8\u901f\u589e\u957f\uff0c\u9996\u5148\u5f97\u76ca\u4e8e\u7f8e\u533a\u5de8\u5927\u7684\u5e02\u573a\u6f5c\u529b\u3002\u4e00\u65b9\u9762\uff0c\u7f8e\u56fd\u5e02\u573a\u5e38\u5e74\u88ab\u8de8\u5883\u5356\u5bb6\u89c6\u4e3a\u5fc5\u4e89\u4e4b\u5730\u3001\u51fa\u6d77\u9996\u9009\uff0c\u5e02\u573a\u7814\u7a76\u516c\u53f8Coresight Research\u66fe\u7ecf\u9884\u8ba1\uff0c\u52302026\u5e74\uff0c\u7f8e\u56fd\u7684\u76f4\u64ad\u7535\u5546\u5e02\u573a\u89c4\u6a21\u5c06\u589e\u957f\u5230680\u4ebf\u7f8e\u5143\u3002<\/p>\n

\u53e6\u4e00\u65b9\u9762\uff0c\u7f8e\u56fd\u4f5c\u4e3a\u7535\u89c6\u8d2d\u7269\u7684\u53d1\u6e90\u5730\uff0c\u8fd8\u4e3a\u5185\u5bb9\u7535\u5546\u7684\u843d\u5730\u751f\u6839\u63d0\u4f9b\u4e86\u7528\u6237\u57fa\u7840\u3002<\/p>\n

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\u4f46\u8131\u80ce\u4e8e\u7535\u89c6\u8d2d\u7269\u7684\u76f4\u64ad\u7535\u5546\uff0c\u5374\u5728\u5927\u6d0b\u5f7c\u5cb8\u7684\u4e2d\u56fd\u5e02\u573a\u5148\u4e00\u6b65\u8fce\u6765\u6625\u5929\u3002<\/p>\n

\u5728TikTok Shop\u8fdb\u573a\u4e4b\u524d\uff0c\u7535\u5546\u5de8\u5934\u4e9a\u9a6c\u900a\u4f9d\u846b\u82a6\u753b\u74e2\u63a8\u51fa\u4e86\u5e26\u8d27\u8282\u76ee\uff0c\u5374\u53ea\u575a\u6301\u4e8615\u4e2a\u6708\u5c31\u60e8\u6de1\u6536\u573a\uff1bFacebook\u3001Twitch\uff08\u4e9a\u9a6c\u900a\u65d7\u4e0b\u89c6\u9891\u76f4\u64ad\u5e73\u53f0\uff09\u3001Pinterest\u7b49\u5e73\u53f0\u7684\u51e0\u756a\u8bd5\u6c34\u4e5f\u90fd\u96be\u8a00\u6210\u529f[x]\u3002<\/p>\n

\u90e8\u5206\u539f\u56e0\u5728\u4e8e\uff0c\u5185\u5bb9\u7535\u5546\u7684\u7e41\u8363\u5efa\u7acb\u5728\u4e00\u5957\u6781\u5176\u590d\u6742\u7684\u751f\u6001\u7cfb\u7edf\u4e4b\u4e0a\u3002\u56fd\u5185\u76f4\u64ad\u7535\u5546\u7684\u4e07\u4ebf\u5e02\u573a\u80cc\u540e\uff0c\u662f\u4e0a\u6e38\u751f\u4ea7\u7aef\u5f3a\u608d\u7684\u67d4\u6027\u4f9b\u5e94\u94fe\u80fd\u529b\u4e0e\u7269\u7f8e\u4ef7\u5ec9\u7684\u5546\u54c1\uff0c\u4e2d\u6e38\u582a\u6bd4\u6bdb\u7ec6\u8840\u7ba1\u7684\u5c65\u7ea6\u57fa\u7840\u8bbe\u65bd\uff0c\u4ee5\u53ca\u4e0b\u6e38\u5145\u8db3\u7684\u8d2d\u7269\u5185\u5bb9\u4f9b\u7ed9\u3001\u5b8c\u5584\u7684\u5e73\u53f0\u89c4\u5219\u3001\u548c\u6210\u719f\u7684\u5546\u5bb6\u670d\u52a1\u7ecf\u9a8c\u3002<\/p>\n

\u548c\u4e9a\u9a6c\u900a\u7ecf\u5178\u7684\u201c\u98de\u8f6e\u201d\u7c7b\u4f3c\uff0cTikTok Shop\u8de8\u5883\u7535\u5546\u526f\u603b\u88c1\u6728\u9752\u66fe\u603b\u7ed3\u505a\u597d\u5185\u5bb9\u7535\u5546\u7684\u4e09\u8981\u7d20\u2014\u2014\u597d\u5185\u5bb9\u662f\u5f15\u64ce\uff0c\u597d\u5546\u54c1\u548c\u597d\u670d\u52a1\u662f\u57fa\u7840\u3002<\/strong><\/p>\n

\u8fc7\u53bb\u4e00\u5e74\uff0cTikTok Shop\u5728\u7f8e\u533a\u4e0d\u65ad\u5b8c\u5584\u7269\u6d41\u5c65\u7ea6\u3001\u7528\u6237\u4f53\u9a8c\u3001IPR\u7b49\u751f\u6001\u80fd\u529b\uff0c\u4fc3\u6210\u4e86\u5185\u5bb9\u7535\u5546\u6a21\u5f0f\u9010\u6e10\u843d\u5730\u6210\u5f62\u3002<\/p>\n

\u524d\u6bb5\u65f6\u95f4\uff0cTikTok Shop\u516c\u5e03\u4e86\u4e00\u7ec4\u6700\u65b0\u6570\u636e\uff0c\u4eca\u5e74\u4e09\u5b63\u5ea6\uff0c\u7f8e\u533a\u5185\u5bb9\u573aGMV\u73af\u6bd4\u589e\u957f37%\u3001\u77ed\u89c6\u9891\u52a8\u9500\u5546\u54c1\u6570\u589e\u52a0\u73af\u6bd4\u589e\u957f47%\u3002<\/p>\n

\u7f57\u9a6c\u7684\u7e41\u8363\u5e76\u975e\u4e00\u65e5\u5efa\u6210\uff0cTikTok Shop\u4eca\u5929\u7684\u7206\u53d1\u5f0f\u589e\u957f\uff0c\u5176\u5b9e\u662f\u5e73\u53f0\u4e0e\u5546\u5bb6\u5728\u8fc7\u53bb\u4e00\u5e74\u91cc\u5171\u540c\u4fee\u5185\u529f\u7684\u7ed3\u679c\u3002<\/p>\n

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0<\/strong>3<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u6709\u6b65\u9aa4\u7e41\u8363<\/strong><\/p>\n

\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\uff0c\u5434\u67e5\u7406\u603b\u4f1a\u5728\u8fc7\u6d77\u5173\u65f6\u542c\u5230\u5de5\u4f5c\u4eba\u5458\u7684\u4e00\u53e5\u8bdd\uff1a\u6211\u7ecf\u5e38\u5728TikTok\u4e0a\u5237\u5230\u4f60\u4eec\u7684\u4ea7\u54c1\uff01<\/p>\n

\u5434\u67e5\u7406\u662f\u7f8e\u53d1\u9020\u578b\u54c1\u724cTYMO BEAUTY\u7684\u6d77\u5916\u54c1\u724c\u603b\u76d1\uff0c\u540e\u8005\u7784\u51c6\u7f8e\u56fd\u6d88\u8d39\u8005\u53d1\u8d28\u5377\u66f2\u3001\u9700\u8981\u9891\u7e41\u6253\u7406\u7684\u9700\u6c42\uff0c\u4e3b\u63a8\u6e29\u6863\u76f4\u53d1\u68b3\u3001\u62a4\u53d1\u5377\u53d1\u68d2\u7b49\u7f8e\u53d1\u5de5\u5177\uff0c\u662fTikTok Shop\u7f8e\u4e1a\u4e2a\u62a4\u7c7b\u76ee\u7684Top Seller\u3002<\/p>\n

\u53bb\u5e747\u6708\uff0cTYMO BEAUTY\u6b63\u5f0f\u5165\u9a7bTikTok Shop\uff0c\u9996\u4e2a\u9ed1\u4e94\u5c31\u5356\u51fa500\u4e07\u7f8e\u91d1\uff1b\u5230\u4e86\u4eca\u5e74\u4e0a\u534a\u5e74\uff0c\u5373\u4f7f\u662f\u4f20\u7edf\u610f\u4e49\u7684\u6de1\u5b63\uff0c\u54c1\u724c\u6708\u9500\u552e\u989d\u4e5f\u7a33\u5b9a\u5728200\u4e07\u7f8e\u91d1\u4ee5\u4e0a\u3002\u56e2\u961f\u9884\u8ba1\uff0c2024\u5e74\u54c1\u724c\u603b\u9500\u91cf\u5c06\u8d85\u8fc7\u4e09\u500d\u589e\u957f\u3002<\/p>\n

TYMO BEAUTY\u5728TikTok\u7684\u5e03\u5c40\u53ef\u4ee5\u8ffd\u6eaf\u52302021\u5e74\u3002\u5f7c\u65f6\u4e00\u7ad9\u5f0f\u7535\u5546\u529f\u80fd\u5c1a\u672a\u4e0a\u7ebf\uff0cTYMO\u5c31\u5df2\u5c06TikTok\u4f5c\u4e3a\u91cd\u70b9\u79cd\u8349\u6e20\u9053\uff0c\u6bcf\u4e2a\u6708\u5408\u4f5c\u6570\u767e\u4f4d\u8fbe\u4eba\uff0c\u7528\u4e24\u5e74\u591a\u65f6\u95f4\u6c89\u6dc0\u4e86\u8d85\u8fc75000\u4e2a\u5408\u4f5c\u89c6\u9891\u3002<\/p>\n

\u6700\u65e9\u8d5a\u5230\u7b2c\u4e00\u6876\u91d1\u7684\u5546\u5bb6\u4e2d\uff0c\u6709\u4e0d\u5c11\u90fd\u4e0eTYMO BEAUTY\u7c7b\u4f3c\uff0c\u6700\u65e9\u4ece2020\u5e74\u5c31\u5f00\u59cb\u5728TikTok\u505a\u5185\u5bb9\u6295\u653e\uff0c\u5e76\u56e0\u8d85\u524d\u5e03\u5c40\u800c\u7387\u5148\u628a\u63e1\u4f4f\u5546\u673a\u3002<\/p>\n

\u5728\u5e73\u53f0\u5f00\u8352\u671f\uff0c\u8d44\u6e90\u3001\u7ecf\u9a8c\u66f4\u4e30\u5bcc\u7684\u5934\u90e8\u5546\u5bb6\u5f80\u5f80\u5145\u5f53\u7740\u8bd5\u6c34\u6e29\u7684\u89d2\u8272\u3002<\/p>\n

TikTok Shop\u4e0a\u7ebf\u7f8e\u56fd\u521d\u671f\uff0c\u65e0\u8bba\u662f\u6ce1\u6ce1\u739b\u7279\u3001Anker\u7b49\u201c\u4ebf\u5143\u4ff1\u4e50\u90e8\u201d\u6210\u5458\uff0c\u8fd8\u662fTYMO BEAUTY\u3001OQQ\u8fd9\u6837\u7684\u65b0\u664b\u5934\u5546\uff0c\u90fd\u5728\u6536\u83b7\u7206\u53d1\u5f0f\u589e\u957f\u7684\u540c\u65f6\u4e3a\u884c\u4e1a\u63d0\u4f9b\u5b9d\u8d35\u7684\u53c2\u8003\u7ecf\u9a8c\u2014\u2014\u5728Spuer Brand Day\uff08\u8d85\u7ea7\u54c1\u724c\u65e5\uff09\u671f\u95f4\uff0cOQQ\u7528\u4e03\u5929\u65f6\u95f4\u521b\u4e0b\u4e86519\u4ebf\u7f8e\u5143\u9500\u552e\u989d\uff0c\u73af\u6bd4\u589e\u957f\u8fd1200%\u3002<\/p>\n

\u50cfTYMO BEAUTY\u8fd9\u6837\u5177\u5907\u6210\u719f\u8fd0\u8425\u7ecf\u9a8c\u7684\u54c1\u724c\uff0c\u5927\u591a\u9009\u62e9\u7075\u6d3b\u5ea6\u66f4\u9ad8\u7684\u81ea\u8fd0\u8425\u6a21\u5f0f<\/strong>\uff1b\u540c\u6837\u81ea\u5e26\u4f18\u8d28\u4f9b\u5e94\u94fe\u3001\u4f46\u5bf9\u5185\u5bb9\u573a\u8fd8\u4e0d\u719f\u6089\u7684\u5934\u5546\uff0c\u5219\u9009\u62e9\u626c\u957f\u907f\u77ed\uff0c\u4fa7\u91cd\u53d1\u5c55\u5168\u6258\u7ba1\u6a21\u5f0f<\/strong>\u3002<\/p>\n

2023\u5e74\u9ed1\u4e94\u5927\u4fc3\uff0c\u5973\u88c5\u670d\u9970\u5546\u5bb6\u7fce\u5cf0\u66fe\u6253\u9020\u51fa\u767e\u4e07\u7f8e\u5143\u7206\u6b3e\uff0c\u5468\u9500\u91cf\u589e\u5e45\u9ad8\u8fbe900%\uff1b\u7537\u88c5\u5927\u5356\u5c1a\u9177\u670d\u9970\u4e5f\u4f9d\u6258\u5e73\u53f0\u52bf\u80fd\u8dfb\u8eab\u7537\u88e4\u5782\u7c7bTop1\uff0c\u7206\u6b3e\u7387\u7a33\u5b9a\u572845%\u4ee5\u4e0a\u3002<\/p>\n

\u8dd1\u978b\u54c1\u724c\u777f\u8c79\u5c06\u91cd\u5fc3\u8f6c\u79fb\u5411TikTok Shop\u540e\uff0c\u4ec5\u7528\u534a\u5e74\u65f6\u95f4\uff0c\u5c31\u4ece\u65e5\u5747GMV\u4e0d\u8db32000\u7f8e\u5143\u98d9\u5347\u5230\u8d855.2\u4e07\u7f8e\u5143\u3002<\/p>\n

 <\/p>\n

\u5c1a\u9177\u670d\u9970\u4e0eTikTok\u8fbe\u4eba\u5408\u4f5c<\/p>\n

\u5934\u90e8\u5546\u5bb6\u4e95\u55b7\u5f0f\u589e\u957f\uff0cTikTok Shop\u7684\u7ecf\u8425\u7b56\u7565\u5374\u59cb\u7ec8\u8c28\u614e\uff0c\u6ca1\u6709\u76f2\u76ee\u964d\u4f4e\u51c6\u5165\u95e8\u69db\u3001\u5bf9\u4e2d\u5c0f\u5546\u5bb6\u653e\u91cf\uff0c\u800c\u662f\u82b1\u4e86\u66f4\u591a\u7cbe\u529b\u5728\u5e73\u53f0\u751f\u6001\u6cbb\u7406\u3001\u5b8c\u5584\u5185\u5bb9\u57fa\u7840\u8bbe\u65bd\u7b49\u65b9\u9762\u3002<\/p>\n

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[1]\u00a0Love, Hate or Fear It,TikTok Has Changed America\uff0c\u7ebd\u7ea6\u65f6\u62a5<\/p>\n

[2]\u00a0TikTok Shop Is Attracting Millions Of Consumers. 7 Facts About Who They Are, Forbes<\/p>\n

[3]\u00a0SMB’s use of TikTok Contributed $24.2 Billion to U.S. Economy in 2023, Oxford Economics Report<\/p>\n","protected":false},"excerpt":{"rendered":"

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