{"id":35207,"date":"2024-06-04T02:28:09","date_gmt":"2024-06-04T09:28:09","guid":{"rendered":"https:\/\/www.fastmoss.com\/blog\/?p=35207"},"modified":"2024-06-04T02:28:09","modified_gmt":"2024-06-04T09:28:09","slug":"%e5%86%b2%e4%b8%8a%e7%b1%bb%e7%9b%ae%e7%ac%ac%e4%b8%80%ef%bc%8c%e9%ba%a6%e5%85%8b%e9%a3%8e%e5%93%81%e7%89%8c%e5%8d%96%e7%88%86%e4%b8%9c%e5%8d%97%e4%ba%9a%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.fastmoss.com\/blog\/zh\/%e5%86%b2%e4%b8%8a%e7%b1%bb%e7%9b%ae%e7%ac%ac%e4%b8%80%ef%bc%8c%e9%ba%a6%e5%85%8b%e9%a3%8e%e5%93%81%e7%89%8c%e5%8d%96%e7%88%86%e4%b8%9c%e5%8d%97%e4%ba%9a%ef%bc%81\/","title":{"rendered":"\u51b2\u4e0a\u7c7b\u76ee\u7b2c\u4e00\uff0c\u9ea6\u514b\u98ce\u54c1\u724c\u5356\u7206\u4e1c\u5357\u4e9a\uff01"},"content":{"rendered":"

\u5728\u201c\u4e92\u8054\u7f51+\u201d\u7684\u65f6\u4ee3\u6d6a\u6f6e\u4e0b\uff0c\u8bb8\u591a\u4f20\u7edf\u4ea7\u54c1\u4e0d\u65ad\u6d8c\u73b0\u51fa\u65b0\u7684\u9700\u6c42\uff0c\u5e02\u573a\u66f4\u8fed\u52a0\u901f\uff0c\u4e3a\u4e0d\u5c11\u65b0\u751f\u54c1\u724c\u63d0\u4f9b\u4e86\u7834\u5c40\u673a\u4f1a\u3002<\/p>\n

2023\u5e744\u6708\uff0c\u4e2d\u56fd\u4e92\u8054\u7f51\u9ea6\u514b\u98ce\u54c1\u724c\u201cMaono\u95ea\u514b\u201d\u4eae\u76f8The NAMM Show\uff08\u7f8e\u56fd\u4e50\u5668\u706f\u5149\u821e\u53f0\u5c55\u89c8\u4f1a\uff09\uff0c\u5728\u8212\u5c14\u3001\u96c5\u9a6c\u54c8\u3001\u675c\u6bd4\u3001\u7ebd\u66fc\u7b49\u4e00\u4f17\u56fd\u9645\u5927\u724c\u4e2d\u683c\u5916\u4eae\u773c\u3002<\/p>\n

\u54c1\u724c\u65b9\u821f\u4e86\u89e3\u5230\uff0c\u8fd9\u4e2a\u56fd\u4ea7\u4e92\u8054\u7f51\u9ea6\u514b\u98ce\u54c1\u724c\u201cMaono\u95ea\u514b<\/strong>\u201d\uff0c\u4e0d\u4ec5\u9738\u699c\u4e9a\u9a6c\u900aBS\u699c\uff0c\u5728\u6b27\u7f8e\u5e02\u573a\u4eba\u6c14\u9f0e\u76db\uff0c\u800c\u4e14\u5728\u4e1c\u5357\u4e9a\u5e02\u573a\u9500\u91cf\u4ea6\u4f4d\u5c45\u524d\u5217\uff0c\u5176\u4ea7\u54c1\u904d\u5e03\u5168\u7403153\u4e2a\u56fd\u5bb6\uff0c\u662f\u5168\u4e16\u754c\u6700\u7545\u9500\u7684\u4e92\u8054\u7f51\u9ea6\u514b\u98ce\u54c1\u724c\u4e4b\u4e00\u3002<\/p>\n

\u8fd9\u4e2a\u4f4e\u8c03\u7684\u51fa\u6d77\u5927\u4f6c\u662f\u5982\u4f55\u53d1\u5bb6\u7684\uff0c\u80cc\u540e\u7684\u51fa\u6d77\u7b56\u7565\u53c8\u662f\u4ec0\u4e48\uff1f\u4eca\u5929\uff0c\u54c1\u724c\u65b9\u821f\u5c31\u5e26\u5927\u5bb6\u4e00\u8d77\u8d70\u8fdb\u201cMaono\u95ea\u514b\u201d\u7684\u51fa\u6d77\u6545\u4e8b\u3002<\/p>\n

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\u7528\u4ea7\u54c1\u8bf4\u8bdd<\/strong><\/section>\n<\/section>\n
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\u54c1\u724c\u65b9\u821f\u4e86\u89e3\u5230\uff0c\u201cMaono\u95ea\u514b\u201d\u7684\u521b\u59cb\u4ebaAlex\u66fe\u5728\u6bd4\u4e9a\u8fea\u62c5\u4efb\u8fc7\u591a\u5e74\u9ad8\u7ba1\uff0c\u8d1f\u8d23\u6bd4\u4e9a\u8fea\u591a\u4e2a\u6d77\u5916\u533a\u57df\u5e02\u573a\uff0c\u6709\u7740\u4e30\u5bcc\u7684\u5168\u7403\u5316\u5e02\u573a\u7ecf\u9a8c\u3002<\/p>\n

2014\u5e74\uff0cAlex\u5728\u975e\u6d32\u5de5\u4f5c\uff0c\u51c6\u5907\u56de\u56fd\u540e\u521b\u7acb\u4e00\u5bb6\u5168\u65b0\u7684\u516c\u53f8\u3002\u5f53\u65f6\u6b63\u5904\u4e8e\u4e92\u8054\u7f51\u7684\u9ec4\u91d1\u65f6\u671f\uff0c\u5929\u751f\u7231\u597d\u97f3\u4e50\u7684Alex\u5c06\u76ee\u5149\u7784\u51c6\u4e86\u4e92\u8054\u7f51\u97f3\u9891\u8fd9\u4e00\u7ec6\u5206\u8d5b\u9053\u3002<\/p>\n

2016\u5e74\u5e95\uff0cAlex\u4ece\u56fd\u5916\u56de\u56fd\uff0c\u5168\u9762\u542f\u52a8\u4e86Maono\u7684\u4e1a\u52a1\uff0c\u805a\u7126\u5728\u4e92\u8054\u7f51\u97f3\u9891\u4ea7\u54c1\u4e0a\uff0c\u5e76\u4ee5\u6b27\u7f8e\u56fd\u5bb6\u4f5c\u4e3a\u7a81\u7834\u53e3\uff0c\u8fc8\u51fa\u4e86Maono\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n

Maono\u610f\u4e3a\u201c\u613f\u666f\u201d\uff0c\u6e90\u81ea\u65af\u74e6\u5e0c\u91cc\u8bed[\u02c8m\u0251no\u028a]\u00a0\u3002\u201c\u95ea\u514b\u201d\u5219\u662fMaono\u54c1\u724c\u56de\u5f52\u4e2d\u56fd\u540e\uff0c\u9762\u5411\u4e2d\u56fd\u5e02\u573a\u7684\u4e13\u5c5e\u4e2d\u6587\u54c1\u724c\u540d\u3002<\/p>\n

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  • \u4ea7\u54c1\u624d\u662f\u57fa\u672c\u76d8<\/li>\n<\/ul>\n

    \u201c\u613f\u666f\u9a71\u52a8\u79d1\u6280\u201d\u662fMaono\u7684\u54c1\u724c\u7406\u5ff5\uff0c\u800clogo\u4e2d\u7684\u201cM\u201d\u53d6\u81eaMaono\u7684\u9996\u5b57\u6bcd\uff0c\u8bbe\u8ba1\u7075\u611f\u6765\u6e90\u4e8e\u58f0\u97f3\u6ce2\u5f62\uff0c\u8c61\u5f81\u54c1\u724c\u5bf9\u97f3\u8d28\u7684\u8ffd\u6c42\u548c\u4e13\u6ce8\u3002<\/p>\n

    \u201c\u505a\u4e16\u754c\u4e0a\u6700\u597d\u7528\u7684\u9ea6\u514b\u98ce\u548c\u97f3\u9891\u4ea7\u54c1\u3002\u201d\u662fAlex\u4e00\u76f4\u4ee5\u6765\u5bf9\u81ea\u5df1\u548c\u54c1\u724c\u7684\u8981\u6c42\u3002<\/p>\n

    \u76f8\u8f83\u4e8e\u4f20\u7edf\u9ea6\u514b\u98ce\uff0c\u4e92\u8054\u7f51\u9ea6\u514b\u98ce\u662f\u5e94\u65f6\u800c\u751f\u7684\u4ea7\u7269\u3002\u4e92\u8054\u7f51\u65e2\u662fMaono\u7684\u524d\u7f00\u4e5f\u662f\u8bde\u751f\u7684\u57fa\u7840\u3002<\/p>\n

    \u5728\u4e92\u8054\u7f51\u65f6\u4ee3\u4e0b\uff0c\u5e02\u573a\u5bf9\u9ea6\u514b\u98ce\u4e0d\u540c\u573a\u666f\u7684\u5e94\u7528\u3001\u64cd\u4f5c\u3001\u97f3\u8d28\u3001\u6027\u4ef7\u6bd4\u6709\u4e86\u66f4\u9ad8\u7684\u8981\u6c42\u3002\u4f8b\u5982\uff0c\u5728\u6237\u5916\u73af\u5883\u4e0b\u5982\u4f55\u5b9e\u73b0\u964d\u566a\uff1f\u5982\u4f55\u66f4\u597d\u5730\u9002\u914d\u5e02\u573a\u4e0a\u7684\u62cd\u6444\u8bbe\u5907\uff1f\u5728\u76f4\u64ad\u4e2d\u5982\u4f55\u6dfb\u52a0\u80cc\u666f\u97f3\uff1f\u8fd9\u4e9b\u90fd\u662fMaono\u9700\u8981\u89e3\u51b3\u7684\u95ee\u9898\u3002<\/p>\n

    \u5e76\u4e14\uff0c\u4e92\u8054\u7f51\u65f6\u4ee3\u4e0b\u7684\u6d88\u8d39\u7fa4\u4f53\u4e5f\u5927\u4e0d\u76f8\u540c\uff0c\u8bb8\u591a\u65b0\u751f\u4ee3\u7684\u6d88\u8d39\u8005\u90fd\u662f\u5b9e\u7528\u515a\uff0c\u4e3b\u5f20\u54c1\u8d28\u4e0e\u4ef7\u683c\u7684\u53cc\u5411\u5954\u8d74\uff0c\u8ffd\u6c42\u9ad8\u6027\u4ef7\u6bd4\u7684\u4ea7\u54c1\u3002\u56e0\u6b64\uff0cMaono\u4ece\u7528\u6237\u601d\u7ef4\u51fa\u53d1\uff0c\u5bf9\u7528\u6237\u8fdb\u884c\u7acb\u4f53\u5f0f\u7684\u4ea4\u6d41\u548c\u6c9f\u901a\uff0c\u8fdb\u884c\u5927\u91cf\u7684\u7528\u6237\u8c03\u7814\uff0c\u6839\u636e\u7528\u6237\u9700\u6c42\u7814\u53d1\u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u4e00\u5473\u5730\u5806\u6570\u636e\u3002<\/p>\n

    \u636e\u4e86\u89e3\uff0cMaono\u5341\u5206\u6ce8\u91cd\u7814\u53d1\u56e2\u961f\uff0c\u4e0d\u4ec5\u62db\u52df\u4e86\u8bb8\u591a\u56fd\u5185\u97f3\u9891\u9886\u57df\u7684\u9876\u7aef\u4eba\u624d\uff0c\u800c\u4e14\u4e3a\u4e86\u4ea7\u54c1\u7684\u8bbe\u8ba1\u548c\u529f\u80fd\u9700\u6c42\u66f4\u52a0\u8d34\u5408\u65b0\u5174\u7528\u6237\u4eba\u7fa4\u7684\u504f\u597d\uff0c\u56e2\u961f90%\u4ee5\u4e0a\u7684\u7814\u53d1\u4eba\u5458\u90fd\u662f90\u540e\uff0c\u751a\u81f3\u662f00\u540e\u3002<\/strong><\/p>\n

    \u201c\u6211\u4eec\u6700\u6838\u5fc3\u3001\u6700\u91cd\u8981\u7684\u8fd8\u662f\u4ee5\u4ea7\u54c1\u53bb\u8bf4\u8bdd\uff0c\u6709\u4ea7\u54c1\u5b9e\u529b\u624d\u80fd\u957f\u671f\u8d70\u4e0b\u53bb\u3002\u201d Maono\u56e2\u961f\u66fe\u5728\u91c7\u8bbf\u4e2d\u8bf4\u9053\u3002<\/p>\n

    \u4e3a\u6b64\uff0cMaono\u56e2\u961f\u628a\u7814\u53d1\u4e2d\u5fc3\u3001\u5236\u9020\u4e2d\u5fc3\u548c\u4f9b\u5e94\u94fe\u4e2d\u5fc3\u4ece\u6df1\u5733\u642c\u5230\u4e86\u4e1c\u839e\u51e4\u5c97\u9547\uff0c\u56e0\u4e3a\u90a3\u91cc\u6709\u4e2d\u56fd\u9876\u7ea7\u7684\u58f0\u5b66\u4ea7\u4e1a\u793e\u533a\u3002<\/strong><\/p>\n

      \n
    • 2016\u5e74\uff0cMaono\u8fdb\u5165\u7f8e\u52a0\u65e5\u6b27\u5e02\u573a\uff0c\u81ea\u7814\u9886\u5939\u9ea6AU100\u4e0a\u5e02\u3002<\/li>\n
    • 2017\u5e74\uff0cMaono\u542f\u52a8\u5168\u7403B2B ODM\u4e1a\u52a1\u3002<\/li>\n
    • 2018\u5e74\uff0cMaono\u8bbe\u7acb\u9f0e\u521b\u667a\u9020\u5de5\u5382\uff0c\u7814\u53d1\u4e3b\u64ad\u97f3\u9891\u8bbe\u5907\uff0c\u6210\u7acb\u7f8e\u56fd\u529e\u4e8b\u5904\u3002<\/li>\n
    • 2019\u5e74\uff0cMaono\u5370\u5ea6\u5206\u516c\u53f8\u8bbe\u7acb\u00a0\uff0c\u8fdb\u5165\u5927\u4e2d\u534e\u5e02\u573a\u3002<\/li>\n
    • 2020\u5e74\uff0cMaono\u58f0\u5361\u4ea7\u54c1AM100\u5728\u5168\u7403\u4f17\u7b79\u5e73\u53f0\u4e0a\u7ebf\u3002<\/li>\n
    • 2021\u5e74\uff0cMaono\u8fdb\u5165\u9a6c\u6765\u897f\u4e9a\u5e02\u573a\uff0c\u65b0\u54c1WM820\u4e0a\u5e02\u3002<\/li>\n
    • 2022\u5e74\uff0cMaono\u52a8\u5708\u9ea6\u514b\u98cePD400X\u4e0a\u7ebfKickstarter\u5168\u7403\u4f17\u7b79\u5e73\u53f0\u3002<\/li>\n
    • 2023\u5e74\uff0cMaono\u63a8\u51fa\u65e0\u7ebf\u9ea6\u514b\u98ceWM900\uff0c\u8fdb\u5165\u4e1c\u5357\u4e9a\u3001\u4e2d\u4e1c\u7b49\u65b0\u5174\u5e02\u573a\u3002<\/li>\n<\/ul>\n

      \u4e00\u6b65\u4e00\u4e2a\u811a\u5370\u3002\u8fd1\u5341\u5e74\u95f4\uff0cMaono\u65d7\u4e0b\u7684\u9ea6\u514b\u98ce\u3001\u8033\u673a\u3001\u58f0\u5361\u7b49\u97f3\u9891\u4ea7\u54c1\u7ebf\u5df2\u5168\u9762\u8986\u76d6\u4e86\u77ed\u89c6\u9891\u3001\u76f4\u64ad\u3001\u6709\u58f0\u4e66\u7b49\u591a\u4e2a\u4e92\u8054\u7f51\u5e94\u7528\u573a\u666f\uff0c\u5e76\u62e5\u6709200\u591a\u9879\u4e13\u5229\uff0c\u8363\u83b7\u591a\u9879CES\u3001IF\u3001\u7ea2\u70b9\u548c\u6cd5\u56fdFDA\u7b49\u8bbe\u8ba1\u5927\u5956\u3002<\/strong>\u622a\u81f32023\u5e74\uff0cMaono\u7684\u4ea7\u54c1\u904d\u5e03\u5168\u7403153\u4e2a\u56fd\u5bb6\uff0c\u6210\u4e3a\u5168\u7403\u6700\u7545\u9500\u7684\u4e92\u8054\u7f51\u9ea6\u514b\u98ce\u54c1\u724c\u4e4b\u4e00\u3002<\/p>\n

      <\/section>\n
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      \u51fa\u6d77\u4e1c\u5357\u4e9a<\/strong><\/section>\n<\/section>\n
      <\/section>\n<\/section>\n<\/section>\n<\/section>\n

      \u300a2023\u4e1c\u5357\u4e9a\u6570\u5b57\u7ecf\u6d4e\u62a5\u544a\u300b\u663e\u793a\uff0c2023\u5e74\u4e1c\u5357\u4e9a\u6570\u5b57\u7ecf\u6d4eGMV\u9884\u8ba1\u5c06\u4ee511%\u7684\u590d\u5408\u5e74\u589e\u957f\u7387\u589e\u957f\u81f32180\u4ebf\u7f8e\u5143\u3002\u5230\u4e862025\u5e74\uff0c\u4e1c\u5357\u4e9a\u6570\u5b57\u7ecf\u6d4eGMV\u9884\u8ba1\u4ee516%\u7684\u590d\u5408\u5e74\u589e\u957f\u7387\u589e\u957f\u52302950\u4ebf\u7f8e\u5143\u3002<\/p>\n

      \u5728\u54c1\u724c\u65b9\u821f\u770b\u6765\uff0c\u4e1c\u5357\u4e9a\u5730\u533a\u4f5c\u4e3a\u65b0\u5174\u5e02\u573a\uff0c\u4eba\u53e3\u7ed3\u6784\u5e74\u8f7b\uff0c\u7535\u5546\u53d1\u5c55\u5feb\uff0c\u6d88\u8d39\u6c34\u5e73\u548c\u9700\u6c42\u4e5f\u5728\u4e0a\u5347\u671f\uff0c\u672a\u6765\u53d1\u5c55\u5145\u6ee1\u4e86\u60f3\u8c61\u7a7a\u95f4\u3002<\/p>\n

      2019\u5e74\uff0c\u4e1c\u5357\u4e9a\u7684\u77ed\u89c6\u9891\u548c\u76f4\u64ad\u98ce\u6f6e\u65b9\u5174\u672a\u827e\uff0cMaono\u654f\u9510\u5730\u5bdf\u89c9\u5230\u8fd9\u4e00\u5e02\u573a\u98ce\u5411\uff0c\u679c\u65ad\u8fdb\u9a7b\u4e1c\u5357\u4e9a\u5e02\u573a\u3002<\/p>\n

      \u4e0d\u66fe\u60f3\uff0c\u4e4b\u540e\u75ab\u60c5\u8fd9\u53ea\u9ed1\u5929\u9e45\u53c8\u4e3a\u6574\u4e2a\u7ebf\u4e0a\u884c\u4e1a\u6dfb\u4e86\u4e00\u628a\u706b\uff0c\u5c24\u5176\u662f\u76f4\u64ad\u5e26\u8d27\u3001\u5728\u7ebf\u6559\u80b2\u3001\u8fdc\u7a0b\u5de5\u4f5c\u7b49\u573a\u666f\u4e95\u55b7\u5f0f\u589e\u957f\uff0c\u8033\u673a\u3001\u9ea6\u514b\u98ce\u3001\u97f3\u7bb1\u3001\u58f0\u5361\u7b49\u97f3\u9891\u8bbe\u5907\u7684\u5e02\u573a\u70ed\u5ea6\u4e5f\u968f\u4e4b\u8d70\u9ad8\u3002<\/p>\n

      \u8d81\u7740\u8fd9\u80a1\u4e1c\u98ce\uff0cMaono\u5728\u4e1c\u5357\u4e9a\u5e02\u573a\u8fce\u6765\u4e86\u98de\u901f\u53d1\u5c55\u671f\u3002\u636e\u4e86\u89e3\uff0c\u622a\u81f32023\u5e74\uff0cMaono\u5728\u83f2\u5f8b\u5bbe\u540c\u7c7b\u578b\u9ea6\u514b\u98ce\u54c1\u724c\u7c7b\u76ee\u7684\u7ade\u4e89\u4e2d\uff0c\u9500\u91cf\u4f4d\u5c45\u7b2c\u4e00\u3002<\/strong><\/p>\n

      \u4e0d\u8fc7\u4e1c\u5357\u4e9a\u5e02\u573a\u673a\u9047\u867d\u5927\uff0c\u95e8\u69db\u5374\u4e0d\u4f4e\uff0c\u90a3\u4e48Maono\u662f\u5982\u4f55\u6253\u901a\u4e1c\u5357\u4e9a\u5e02\u573a\u7684\u5462\uff1f<\/p>\n

      \u4e1c\u5357\u4e9a\u5e02\u573a\u6700\u5927\u7684\u7279\u70b9\u662f\u5448\u788e\u7247\u5316\u53d1\u5c55<\/strong>\uff0c\u5176\u98ce\u4fd7\u6587\u5316\u5927\u81f4\u76f8\u540c\uff0c\u4f46\u4e0d\u540c\u56fd\u5bb6\u95f4\u5374\u53c8\u6709\u8bb8\u591a\u7ec6\u5fae\u7684\u5dee\u522b\uff0c\u6b63\u662f\u8fd9\u4e9b\u7ec6\u5fae\u7684\u5dee\u522b\u5bfc\u81f4\u54c1\u724c\u5bb9\u6613\u201c\u6c34\u571f\u4e0d\u670d\u201d\uff0c\u4e0d\u5c11\u51fa\u6d77\u54c1\u724c\u90fd\u662f\u9760\u7740\u201c\u672c\u5730\u5316\u7b56\u7565\u201d\u624d\u5728\u4e1c\u5357\u4e9a\u751f\u6839\u53d1\u82bd\u3002<\/strong><\/p>\n

      Maono\u867d\u7136\u4e5f\u8fdb\u884c\u4e86\u4ea7\u54c1\u672c\u5730\u5316\uff0c\u786e\u4fdd\u4ea7\u54c1\u80fd\u8d34\u5408\u4e1c\u5357\u4e9a\u5e02\u573a\u7684\u6587\u5316\u4e60\u60ef\u4e0e\u4f7f\u7528\u9700\u6c42\uff0c\u4f46\u5374\u6ca1\u6709\u7cbe\u7ec6\u5230\u6bcf\u4e00\u4e2a\u56fd\u5bb6\u3001\u6bcf\u4e00\u4e2a\u4ea7\u54c1\uff0c\u90a3\u6837\u505a\u7684\u6210\u672c\u592a\u9ad8\u4e86\u3002<\/p>\n

      \u5bf9\u6b64\uff0c<\/strong>Maono\u9009\u62e9\u901a\u8fc7\u5bf9\u7528\u6237\u7fa4\u4f53\u548c\u4f7f\u7528\u573a\u666f\u8fdb\u884c\u533a\u5206\uff0c\u8fdb\u884c\u9488\u5bf9\u6027\u4ea7\u54c1\u6253\u9020\u3002<\/strong>Maono\u5c06\u76ee\u6807\u7528\u6237\u5206\u4e3a\u4e24\u7c7b\uff1a\u7b2c\u4e00\u7c7b\u6d88\u8d39\u8005\u4e3b\u8981\u4e3a\u5404\u7c7b\u81ea\u5a92\u4f53\u535a\u4e3b\uff0c\u9700\u8981\u7528\u9ea6\u514b\u98ce\u8fdb\u884c\u5185\u5bb9\u521b\u4f5c\u548c\u6e38\u620f\u76f4\u64ad\uff1b\u7b2c\u4e8c\u7c7b\u662f\u8303\u56f4\u66f4\u5e7f\u7684\u5927\u4f17\u7fa4\u4f53\uff0c\u4ed6\u4eec\u4f1a\u4f7f\u7528\u4ea7\u54c1\u53bb\u62cdVlog\u3001\u6e38\u620f\u8bed\u97f3\u3001K\u6b4c\u7b49\u7b49\u3002<\/p>\n

      \u5982\u4eca\uff0cMaono\u7684\u4ea7\u54c1\u77e9\u9635\u7ec6\u5206\u4e94\u5927\u5e94\u7528\u9886\u57df\uff1a\u64ad\u5ba2\u3001\u6e38\u620f\u3001\u76f4\u64ad\u3001\u5531\u6b4c\u3001\u77ed\u89c6\u9891\uff0c\u6bcf\u4e2a\u9886\u57df\u90fd\u6709\u5bf9\u5e94\u7684\u4ea7\u54c1\u3002<\/p>\n

      \u5728\u6e20\u9053\u5efa\u8bbe\u4e0a\uff0cMaono\u501f\u52a9Shopee\u3001Lazada\u7b49\u4e1c\u5357\u4e9a\u4e3b\u6d41\u7535\u5546\u5e73\u53f0\uff0c\u8fdb\u884c\u5168\u5e73\u53f0\u5e03\u5c40\uff0c\u786e\u4fdd\u54c1\u724c\u66dd\u5149\u5ea6\u548c\u5e02\u573a\u6e17\u900f\u7387\u3002<\/p>\n

      \u76ee\u524d\uff0cMaono\u4e3b\u8981\u4ee5\u7ebf\u4e0a\u9500\u552e\u6e20\u9053\u4e3a\u4e3b\u3002<\/strong>\u4f46\u672a\u6765\uff0cMaono\u5c06\u4f1a\u8003\u8651\u5f00\u8bbe\u7ebf\u4e0b\u5b9e\u4f53\u5e97\uff0c\u548c\u7ebf\u4e0b\u5206\u9500\u5546\u4e00\u8d77\u5171\u5efa\u54c1\u724c\uff0c\u4e3a\u6d88\u8d39\u8005\u5e26\u6765\u66f4\u591a\u7684\u4f53\u9a8c\u548c\u4e92\u52a8\u4ea4\u6d41\u3002<\/p>\n

      \u6b64\u5916\uff0cMaono\u8fd8\u683c\u5916\u6ce8\u91cd\u552e\u540e\u670d\u52a1\uff0c\u901a\u8fc7\u5ba2\u670d\u56e2\u961f\u3001\u5e97\u94fa\u670d\u52a1\u3001\u8054\u5408\u5f53\u5730\u7ecf\u9500\u5546\u7b49\uff0c\u5efa\u7acb\u5b8c\u5584\u7684\u552e\u540e\u4fdd\u969c\u4f53\u7cfb\uff0c\u53bb\u6253\u9020\u826f\u597d\u7684\u54c1\u724c\u53e3\u7891\u3002<\/p>\n

      \n
      \n
      \n
      \n
      <\/section>\n
      <\/section>\n
      <\/section>\n<\/section>\n
      \n
      \u662f\u7528\u6237\u4e5f\u662f\u201c\u4ee3\u8a00\u4eba\u201d<\/strong><\/section>\n<\/section>\n
      <\/section>\n<\/section>\n<\/section>\n<\/section>\n

      \u8d44\u6599\u663e\u793a\uff0c\u76ee\u524d\uff0c\u5168\u7403Z\u4e16\u4ee3\u4eba\u53e3\u7ea6\u4e3a20.2\u4ebf\uff0c\u5360\u5168\u7403\u603b\u4eba\u53e3\u768425.2%\uff0c\u662f\u5168\u7403\u4eba\u53e3\u6700\u591a\u7684\u4e00\u4ee3\u4eba\u3002\u5176\u4e2d\uff0c\u670937%\u7684Z\u4e16\u4ee3\u5728\u6d88\u8d39\u65f6\u9ad8\u5ea6\u4f9d\u8d56\u793e\u4ea4\u5a92\u4f53\u7684\u6307\u5f15\uff0c\u5bf9\u4e8e\u5927\u90e8\u5206Z\u4e16\u4ee3\u6765\u8bf4\uff0c\u793e\u4ea4\u5a92\u4f53\u5bf9\u5176\u8d2d\u7269\u884c\u4e3a\u7684\u5f71\u54cd\u6700\u5927\u3002<\/strong><\/p>\n

      \u4f5c\u4e3a\u4e92\u8054\u7f51\u9ea6\u514b\u98ce\u54c1\u724c\uff0cMaono\u7684\u7528\u6237\u4e3b\u8981\u7531Z\u4e16\u4ee3\u6784\u6210\uff0c\u5176\u72ec\u7acb\u7ad9\u7684\u53d7\u4f17\u4e3b\u8981\u5e74\u9f84\u5206\u5e03\u5728\u201c18-24\u201d\u548c\u201c25-34\u201d\u4e24\u4e2a\u9636\u6bb5\uff0c\u5360\u6bd4\u9ad8\u8fbe34.12%\u548c29.42%\u3002\u5e76\u4e14\uff0c\u7531\u4e8e\u4ea7\u54c1\u7684\u72ec\u7279\u5c5e\u6027\uff0c\u5176\u76ee\u6807\u7528\u6237\u7fa4\u4f53\u4e0eKOC\u3001KOL\u9ad8\u5ea6\u91cd\u5408\uff0c\u6bcf\u4e00\u4f4d\u7528\u6237\u90fd\u662f\u54c1\u724c\u7684\u6f5c\u5728\u4ee3\u8a00\u4eba\u3002<\/p>\n

      \u56e0\u6b64\uff0cMaono\u4e0d\u4ec5\u5728\u793e\u5a92\u5e73\u53f0\u4e0a\u4e0e\u5177\u6709\u5e7f\u6cdb\u5f71\u54cd\u529b\u7684KOL\u3001KOC\u4eec\u5408\u4f5c\uff0c\u8fd8\u6784\u5efa\u4e86\u4e00\u79cd\u201c\u7528\u6237-\u4ee3\u8a00\u4eba\u201d\u7684\u5171\u751f\u6a21\u5f0f\uff0c\u5373\u901a\u8fc7\u5b9e\u65bd\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u7f51\u7ea2\u8425\u9500\u7b56\u7565<\/strong>\uff0c\u9f13\u52b1\u5e76\u6fc0\u52b1\u7528\u6237\u751f\u6210\u5185\u5bb9\uff08UGC\uff09\uff0c\u5229\u7528\u53e3\u7891\u8425\u9500\u7684\u529b\u91cf\uff0c\u5f62\u6210\u81ea\u4e0b\u800c\u4e0a\u7684\u54c1\u724c\u4f20\u64ad\u6548\u5e94\u3002<\/p>\n

      \u5728Maono\u72ec\u7acb\u7ad9\u7684\u535a\u5ba2\u677f\u5757\u4e0a\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u6709\u4e0d\u5c11\u5173\u4e8e\u201c\u5982\u4f55\u5728\u76f4\u64ad\u4e2d\u5438\u5f15\u89c2\u4f17\uff1f\u201d\u201c\u54ea\u4e9b\u76f4\u64ad\u7c7b\u578b\u6bd4\u8f83\u53d7\u6b22\u8fce\uff1f\u201d\u201c\u5982\u4f55\u5f00\u542f\u6e38\u620f\u76f4\u64ad\uff1f\u201d\u4e4b\u7c7b\u7684\u5e16\u5b50\u3002\u662f\u7684\uff0cMaono\u4e0d\u4ec5\u6559\u4f60\u600e\u4e48\u4f7f\u7528\u4ea7\u54c1\uff0c\u8fd8\u6559\u4f60\u5982\u4f55\u6210\u4e3a\u4e00\u4e2a\u201c\u7f51\u7ea2\u201d\u3002<\/strong><\/p>\n

      \u8fd9\u79cd\u201c\u7528\u6237\u5373\u4ee3\u8a00\u4eba\u201d\u7684\u6a21\u5f0f\uff0c\u8ba9\u6bcf\u4e00\u4f4d\u7528\u6237\u90fd\u6210\u4e3aMaono\u7684\u4f20\u64ad\u8282\u70b9\uff0c<\/strong>\u4e0d\u4ec5\u5927\u5e45\u964d\u4f4e\u4e86\u8425\u9500\u6210\u672c\uff0c\u66f4\u5728\u65e0\u5f62\u4e2d\u6784\u5efa\u8d77\u4e86\u4e00\u5f20\u57fa\u4e8e\u4fe1\u4efb\u4e0e\u5171\u9e23\u7684\u793e\u4ea4\u7f51\u7edc\uff0c\u4f7f\u5f97Maono\u7684\u54c1\u724c\u4fe1\u606f\u5728\u771f\u5b9e\u3001\u6b63\u9762\u7684\u7528\u6237\u53cd\u9988\u4e2d\u81ea\u7136\u6269\u6563\uff0c\u5b9e\u73b0\u54c1\u724c\u4ef7\u503c\u4e0e\u7528\u6237\u4ef7\u503c\u7684\u53cc\u8d62\u3002<\/p>\n

      \u540c\u65f6\uff0cMaono\u8fd8\u5728Facebook\u4e0a\u8fdb\u884c\u793e\u7fa4\u8425\u9500\uff0c\u901a\u8fc7\u5b9a\u671f\u4e3e\u529e\u5404\u79cd\u7ebf\u4e0a\u6d3b\u52a8\uff0c\u8ba9\u7528\u6237\u53c2\u4e0e\u5230\u4ea7\u54c1\u6539\u8fdb\u4e0e\u521b\u65b0\u7684\u8fc7\u7a0b\u4e2d\u6765\uff0c\u8ba9\u7528\u6237\u4ece\u6d88\u8d39\u8005\u6210\u4e3a\u54c1\u724c\u5171\u5efa\u8005\uff0c\u52a0\u6df1\u4e0e\u54c1\u724c\u4e4b\u95f4\u7684\u60c5\u611f\u8054\u7cfb\u3002<\/p>\n

      \u4eceSimilarweb\u4e0a\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0cYoutube\u662fMaono\u7684\u4e3b\u8981\u793e\u5a92\u6d41\u91cf\u6765\u6e90\uff0c\u5360\u6bd4\u8d85\u8fc793.83%\u3002<\/strong>\u5728Youtube\u4e0a\uff0cMaono\u5229\u7528\u7f51\u7ea2\u8425\u9500\uff0c\u9080\u8bf7\u6570\u7801\u535a\u4e3b\u3001\u6e38\u620f\u4e3b\u64ad\u3001\u97f3\u4e50\u4e3b\u64ad\u7b49\u8fbe\u4eba\u8bd5\u7528\u4ea7\u54c1\uff0c\u5e76\u5206\u4eab\u4f7f\u7528\u4f53\u9a8c\uff0c\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u6d88\u8d39\u7fa4\u4f53\uff0c\u8fdb\u4e00\u6b65\u653e\u5927\u54c1\u724c\u58f0\u91cf\u3002<\/p>\n

       <\/p>\n

      \n
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      \n
      \n
      \n
      \u00a0BrandArk \u89c2\u54c1\u724c<\/strong><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

      \u4ece\u521d\u5165\u5e02\u573a\u65f6\u7684\u81ea\u7814\u9886\u5939\u9ea6AU100\uff0c\u5230\u5982\u4eca\u6784\u5efa\u8d77\u8986\u76d6\u9ea6\u514b\u98ce\u3001\u58f0\u5361\u3001\u8033\u673a\u7b49\u591a\u5143\u5316\u4ea7\u54c1\u7ebf\uff0cMaono\u59cb\u7ec8\u79c9\u6301\u7740\u201c\u7528\u4ea7\u54c1\u8bf4\u8bdd\u201d\u7684\u521d\u5fc3\uff0c\u4ece\u7528\u6237\u601d\u7ef4\u51fa\u53d1\uff0c\u4e0d\u65ad\u4f18\u5316\u4ea7\u54c1\uff0c\u79ef\u7d2f\u6280\u672f\u5b9e\u529b\uff1b\u901a\u8fc7\u201c\u65e2\u662f\u7528\u6237\u4e5f\u662f\u4ee3\u8a00\u4eba\u201d\u7684\u8425\u9500\u6a21\u5f0f\uff0c\u8ba9\u7528\u6237\u4ece\u6d88\u8d39\u8005\u6210\u4e3a\u54c1\u724c\u5171\u5efa\u8005\uff0c\u9010\u6b65\u6269\u5927\u54c1\u724c\u5f71\u54cd\u529b\u4e0e\u7528\u6237\u53e3\u7891\uff0c\u4ece\u800c\u5728\u6fc0\u70c8\u7684\u5e02\u573a\u7ade\u4e89\u4e2d\u7ad9\u7a33\u811a\u8ddf\u3002<\/p>\n

      \u4ece\u6b27\u7f8e\u5e02\u573a\u5230\u51fa\u6d77\u4e1c\u5357\u4e9a\uff0c\u6bcf\u4e00\u6b21\u9009\u62e9\u7684\u80cc\u540e\uff0c\u90fd\u662fMaono\u5bf9\u5e02\u573a\u9700\u6c42\u7684\u6df1\u523b\u6d1e\u5bdf\u4e0e\u8fc5\u901f\u54cd\u5e94\u3002<\/p>\n

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