{"id":34682,"date":"2024-04-08T10:10:06","date_gmt":"2024-04-08T02:10:06","guid":{"rendered":"https:\/\/www.fastmoss.com\/blog\/?p=34682"},"modified":"2024-04-08T10:10:06","modified_gmt":"2024-04-08T02:10:06","slug":"%e7%8b%82%e9%94%80%e4%b8%8a%e4%ba%bf%e3%80%81%e9%9c%b8%e6%a6%9c%e4%ba%9a%e9%a9%ac%e9%80%8abs%ef%bc%81%e6%9c%8d%e9%a5%b0%e7%ba%a2%e6%b5%b7%e5%8f%88%e7%8e%b0%e9%bb%91%e9%a9%acdtc%e6%a6%9c%e5%8d%9510","status":"publish","type":"post","link":"https:\/\/www.fastmoss.com\/blog\/zh\/%e7%8b%82%e9%94%80%e4%b8%8a%e4%ba%bf%e3%80%81%e9%9c%b8%e6%a6%9c%e4%ba%9a%e9%a9%ac%e9%80%8abs%ef%bc%81%e6%9c%8d%e9%a5%b0%e7%ba%a2%e6%b5%b7%e5%8f%88%e7%8e%b0%e9%bb%91%e9%a9%acdtc%e6%a6%9c%e5%8d%9510\/","title":{"rendered":"\u72c2\u9500\u4e0a\u4ebf\u3001\u9738\u699c\u4e9a\u9a6c\u900aBS\uff01\u670d\u9970\u7ea2\u6d77\u53c8\u73b0\u9ed1\u9a6c|DTC\u699c\u535510"},"content":{"rendered":"<section>\u6839\u636esimilarweb\u516c\u5e03\u7684Digital 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data-width=\"100%\"><\/section>\n<\/section>\n<section>\n<section>\n<section><strong data-brushtype=\"text\">Hoooyi<\/strong><\/section>\n<\/section>\n<\/section>\n<section>\n<section data-width=\"100%\"><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\u00a0<\/section>\n<section>\u54c1\u724c\u65b9\u821f\u4e86\u89e3\u5230\uff0cHoooyi\u662f\u4e00\u5bb6\u65f6\u5c1a\u7537\u88c5\u54c1\u724c\uff0c\u4e3b\u8425\u7537\u58eb\u5916\u5957\u3001\u5939\u514b\u3001\u8fd0\u52a8\u886b\u3001T 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data-width=\"100%\"><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<h1><\/h1>\n<section>\u54c1\u724c\u65b9\u821f\u4e86\u89e3\u5230\uff0cEdikted\u6210\u7acb\u4e8e2020\u5e74\uff0c\u603b\u90e8\u8bbe\u5728\u6d1b\u6749\u77f6\uff0c\u662f\u4e00\u4e2a\u9762\u5411Z\u4e16\u4ee3\u7684\u5feb\u65f6\u5c1a\u54c1\u724c\u3002\u5176\u521b\u59cb\u4ebaDedy Schwartzberg\u6765\u81ea\u4ee5\u8272\u5217\uff0c\u66fe\u5728\u5341\u5e74\u524d\u4e0eAdi Ronen 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data-width=\"100%\"><\/section>\n<\/section>\n<section>\n<section>\n<section><strong data-brushtype=\"text\">Underoutfit<\/strong><\/section>\n<\/section>\n<\/section>\n<section>\n<section data-width=\"100%\"><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\u00a0<\/section>\n<section>\u54c1\u724c\u65b9\u821f\u4e86\u89e3\u5230\uff0cUnderoutfit\u662f\u6765\u81ea\u7f8e\u56fd\u7684\u5851\u8eab\u8863\u54c1\u724c\uff0c\u00a0\u4e8e2021\u5e74\u6210\u7acb\uff0c\u5728\u6210\u7acb\u540e\u7684\u4e00\u5e74\u5185\uff0cUnderoutfit\u7ecf\u5386\u4e86\u7206\u53d1\u5f0f\u589e\u957f\uff1a<strong>\u57285\u4e2a\u6708\u5185\u5b9e\u73b0\u4e86300%\u7684\u589e\u957f\uff0c\u572811\u4e2a\u6708\u5185\u5b9e\u73b0\u4e86\u8425\u6536\u4ece0\u5230\u767e\u4e07\u7f8e\u91d1\u7684\u8de8\u8d8a\uff0c\u800c\u540e\u53c8\u8fc5\u901f\u7a81\u78341\u4ebf\u7f8e\u91d1\u3002<\/strong><\/section>\n<section><strong>\u00a0<\/strong><\/section>\n<section>\u8d44\u6599\u663e\u793a\uff0cUnderoutfit\u4ec5\u57282023\u5e745\u6708\u4efd\uff0c\u5c31\u5b9e\u73b0\u4e86580\u4e07\u7f8e\u5143\u7684\u6536\u5165\u3002\u00a0<\/section>\n<section>\u00a0<\/section>\n<section>\u6839\u636esimilarweb\u6570\u636e\uff0c2023\u5e74\uff0cUnderoutfit\u72ec\u7acb\u7ad9\u7684\u6570\u636e\u5982\u4e0b\uff1a<strong>\u5e74\u589e\u957f\u7387\u4e3a177%\uff1b\u603b\u6d41\u91cf\u4e3a6.4M\uff1b\u5e73\u5747\u6708\u8bbf\u5ba2\u4e3a363.2K\uff0c\u5728\u670d\u9970\u7f51\u7ad9\u4e2d\u589e\u901f\u6392\u540d\u7b2c\u4e94\u3002<\/strong><\/section>\n<section>\u00a0<\/section>\n<section>\u636e\u4e86\u89e3\uff0cUnderoutfit\u4e3b\u8425\u5185\u8863\u3001\u5851\u8eab\u8863\u3001\u5185\u88e4\u3001\u8fd0\u52a8\u670d\u9970\u3001\u540a\u5e26\u7b49\u4ea7\u54c1\uff0c\u76ee\u524d\u5728\u4e9a\u9a6c\u900a\u3001\u6c83\u5c14\u739b\u3001Shopify\u3001\u72ec\u7acb\u7ad9\u4e0a\u5747\u6709\u552e\u3002\u76ee\u524d\u65d7\u4e0b\u591a\u6b3e\u5851\u8eab\u8863\u8fdb\u5165\u4e86\u4e9a\u9a6c\u900aBS\u699c\u5355\u524d\u5217\uff0c\u9500\u91cf\u53ef\u89c2\u3002<\/section>\n<section>\u00a0<\/section>\n<section>\u5728\u4ea7\u54c1\u7b56\u7565\u4e0a\uff0cUnderoutfit\u9996\u8981\u5173\u6ce8\u4ea7\u54c1\u7684\u8212\u9002\u6027\u548c\u5b9e\u7528\u6027\u3002\u636e\u6089\uff0c\u8be5\u54c1\u724c\u5728\u5168\u7403\u62e5\u6709\u591a\u52a0\u73af\u4fdd\u7c7b \u5de5\u5382\uff0c\u901a\u8fc7\u91c7\u7528\u4f18\u8d28\u7684\u6750\u6599\u548c\u521b\u65b0\u7684\u7eb1\u7ebf\u6280\u672f\uff0cUnderoutfit\u5b9e\u73b0\u4e86\u4ea7\u54c1\u5728\u7a7f\u7740\u4e2d\u7684\u6700\u5927\u8212\u9002\u6027\uff0c\u4ece\u800c\u53d7\u5230\u4e0d\u5c11\u7528\u6237\u7684\u559c\u7231\u548c\u56de\u8d2d\u3002<\/section>\n<section>\u00a0<\/section>\n<section>\u540c\u65f6\uff0cUnderoutfit\u5927\u90e8\u5206\u4ea7\u54c1\u5b9a\u4ef7\u572820-50\u7f8e\u91d1\u533a\u95f4\uff0c\u6027\u4ef7\u6bd4\u8f83\u9ad8\u3002<\/section>\n<section>\u00a0<\/section>\n<section>\u7531\u4e8e\u54c1\u7c7b\u7684\u7279\u6b8a\u6027\u53ca\u7f51\u7edc\u9500\u552e\u65b9\u5f0f\uff0c\u5f88\u591a\u7528\u6237\u4e0d\u80fd\u6311\u9009\u5230\u5408\u9002\u7684\u5c3a\u7801\uff0c\u4e3a\u6b64\uff0c<strong>Underoutfit\u8fd8\u63d0\u4f9b\u4e86180\u5929\u514d\u8d39\u9000\u670d\u52a1\uff0c\u9f13\u52b1\u7528\u6237\u8fdb\u884c\u5185\u8863\u8bd5\u7a7f\uff0c\u5e76\u4e14\u53ef\u4ee5\u8fdb\u884c\u6c34\u6d17\u3002\u8fd9\u79cd\u4eba\u6027\u5316\u7684\u5173\u6000\u4e5f\u65e0\u5f62\u4e2d\u4e3a\u54c1\u724c\u62c9\u4e86\u4e00\u6ce2\u7c89\u4e1d\u3002<\/strong><\/section>\n<section>\u00a0<\/section>\n<section>\u5728\u793e\u5a92\u5e73\u53f0\u4e0a\uff0cUnderoutfit\u4e3b\u8981\u5e03\u5c40\u4e86Instagram\u3001Tik Tok\u7b49\u5e73\u53f0\uff0c\u4ee5\u56fe\u6587\u5f62\u5f0f\u4e3a\u4e3b\uff0c\u65e5\u5e38\u53d1\u5e03\u7a7f\u642d\u5206\u4eab\u3001\u4ea7\u54c1\u56fe\u7247\uff0c\u8425\u9020\u5851\u8eab\u8863\u54c1\u7c7b\u7684\u4f7f\u7528\u573a\u666f\u3002<\/section>\n<section>\u00a0<\/section>\n<h1><\/h1>\n<section>\n<section>\n<section>\n<section>\n<section data-width=\"100%\"><\/section>\n<\/section>\n<section>\n<section>\n<section><strong data-brushtype=\"text\">Sandy Liang<\/strong><\/section>\n<\/section>\n<\/section>\n<section>\n<section data-width=\"100%\"><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<h1><\/h1>\n<section>Sandy Liang\u662f\u4e00\u5bb6\u603b\u90e8\u4f4d\u4e8e\u7ebd\u7ea6\u7684\u5feb\u65f6\u5c1a\u54c1\u724c\uff0c\u4e8e2014\u5e74\u521b\u7acb\uff0c\u521b\u59cb\u4eba\u4e0e\u54c1\u724c\u540c\u540d\uff0c\u5176\u8bbe\u8ba1\u7075\u611f\u6765\u81ea\u5510\u4eba\u8857\u7684\u6000\u65e7\u3001\u5c11\u5973\u65f6\u4ee3\u7b49\u5143\u7d20\uff0c\u4e3b\u8981\u751f\u4ea7\u5145\u6ee1\u6000\u65e7\u6c14\u606f\u7684\u524d\u536b\u5973\u88c5\u3002<\/section>\n<section>\u00a0<\/section>\n<section>\u6839\u636esimilarweb\u6570\u636e\uff0c<strong>2023\u5e74\uff0cSandy Liang\u72ec\u7acb\u7ad9\u7684\u6570\u636e\u5982\u4e0b\uff1a\u5e74\u589e\u957f\u7387\u4e3a162.4%\uff1b\u603b\u6d41\u91cf\u4e3a2.9M\uff1b\u5e73\u5747\u6708\u8bbf\u5ba2\u4e3a129.8K\uff0c\u5728\u670d\u9970\u7f51\u7ad9\u4e2d\u589e\u901f\u6392\u540d\u7b2c\u516d\u3002<\/strong><\/section>\n<section>\u00a0<\/section>\n<section>2014 \u5e74\uff0cSandy Liang\u53d7\u5230\u5510\u4eba\u8857\u7956\u6bcd\u98ce\u683c\u7684\u542f\u53d1\u521b\u7acb\u4e86\u8be5\u54c1\u724c\uff0c\u5e76\u8058\u8bf7\u5979\u7684\u7956\u6bcd\u4e3a\u4e00\u7cfb\u5217\u8d85\u5927\u5916\u5957\u505a\u6a21\u7279\u3002<\/section>\n<section>\u00a0<\/section>\n<section>2018\u5e74\uff0cSandy\u5165\u9009\u300a\u798f\u5e03\u65af\u300b\u827a\u672f\u4e0e\u8bbe\u8ba1\u7c7b30\u5c81\u4ee5\u4e0b\u6770\u51fa\u4eba\u7269\u30022019 \u5e74\uff0c\u8be5\u54c1\u724c\u53d1\u5e03\u4e86\u4e00\u7cfb\u5217\u8c79\u7eb9\u6293\u7ed2\u5939\u514b\uff0c\u7075\u611f\u6765\u81ea\u6881\u7ae5\u5e74\u7684\u65e7\u8863\u670d\uff0c\u300a\u7ebd\u7ea6\u65f6\u62a5\u300b\u5c06\u5176\u5f62\u5bb9\u4e3a\u201c\u7ebd\u7ea6\u65f6\u88c5\u5468\u6700\u70ed\u95e8\u7684\u5939\u514b\u201d\u30022020 \u5e74\uff0c\u8be5\u54c1\u724c\u5728\u66fc\u54c8\u987f\u4e0b\u4e1c\u533a\u5f00\u8bbe\u4e86\u4e00\u5bb6\u65d7\u8230\u96f6\u552e\u5e97\u3002<\/section>\n<section>\u00a0<\/section>\n<section>\u9664\u4e86\u5973\u88c5\u9886\u57df\uff0cSandy Liang\u4e5f\u5f00\u62d3\u4e86\u522b\u7684\u4ea7\u54c1\u7ebf\uff0c\u5982\u978b\u7c7b\u30022022\u5e74\uff0cSandy Liang \u53d1\u5e03\u4e86\u9996\u4e2a\u978b\u5c65\u7cfb\u5217\uff0c\u4ece\u82ad\u857e\u821e\u7f8e\u5b66\u4e2d\u6c72\u53d6\u7075\u611f\uff0c\u6253\u9020\u51fa\u739b\u4e3d\u73cd\u978b\u548c\u8db3\u5c16\u978b\u7684\u7ed3\u5408\u4f53\u3002<\/section>\n<section>\u00a0<\/section>\n<section>\u540c\u65f6\uff0c<strong>Sandy Liang\u8fd8\u70ed\u8877\u4e8e\u8de8\u754c\u8054\u540d\u5408\u4f5c\uff0c\u4e0e\u5404\u7c7b\u578b\u77e5\u540dDTC\u54c1\u724c\u8fdb\u884c\u5408\u4f5c\u6216\u8054\u540d\uff0c\u63a8\u51fa\u521b\u65b0\u578b\u4ea7\u54c1\u3002<\/strong>\u59822019 \u5e74\u4e0eDTC\u9f3b\u7956Warby Parker\u5408\u4f5c\uff0c 2021 \u5e74\u4e0eDTC\u884c\u674e\u7bb1\u54c1\u724cAway\uff0c2022 \u5e74\u4e0eVans\u5408\u4f5c\uff0c2023\u5e74\u4e0eSalomon\u5408\u4f5c\u6253\u9020\u4e86\u4e00\u7cfb\u5217\u8fd0\u52a8\u978b\uff0c\u4e0e\u72d7\u670d\u88c5\u54c1\u724cLittle Beast\u5408\u4f5c\u63a8\u51fa\u4e86\u72d7\u7528\u6293\u7ed2\u548c\u9488\u7ec7\u6bdb\u8863\u7cfb\u5217\u3002<\/section>\n<section>\u00a0<\/section>\n<section>\u7531\u4e8e\u5176\u521b\u59cb\u4eba\u662f\u670d\u88c5\u8bbe\u8ba1\u5e08\u51fa\u8eab\uff0cSandy Liang\u81ea\u521b\u7acb\u4ee5\u6765\uff0c\u5728\u65f6\u5c1a\u754c\u5708\u7c89\u65e0\u6570\uff0c\u5373\u4f7f\u662f\u552e\u4ef7\u9ad8\u8fbe2000\u7f8e\u91d1\u7684\u670d\u88c5\u4e5f\u5e38\u5e38\u4e00\u552e\u800c\u7a7a\uff0c\u5e76\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u6380\u8d77\u4e86\u6000\u65e7\u670d\u9970\u53ca\u7684\u590d\u53e4\u98ce\u6f6e\u3002<\/section>\n<section>\u00a0<\/section>\n<h1><\/h1>\n<section>\n<section>\n<section>\n<section>\n<section data-width=\"100%\"><\/section>\n<\/section>\n<section>\n<section>\n<section><strong data-brushtype=\"text\">Paka Apparel<\/strong><\/section>\n<\/section>\n<\/section>\n<section>\n<section data-width=\"100%\"><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<h1><\/h1>\n<section><strong>\u54c1\u724c\u65b9\u821f\u4e86\u89e3\u5230\uff0cPaka Apparel\u662f\u4e00\u4e2a\u91c7\u7528\u7f8a\u9a7c\u6bdb\u4e3a\u4e3b\u8981\u751f\u4ea7\u539f\u6599\u7684\u8fd0\u52a8\u670d\u9970\u54c1\u724c\uff0c\u6210\u7acb\u4e8e2017\u5e74\u3002<\/strong><\/section>\n<section>\u00a0<\/section>\n<section>2015\u5e74\uff0c\u5176\u521b\u59cb\u4eba\u5728\u4e00\u6b21\u65c5\u884c\u4e2d\u5c1d\u8bd5\u8fc7\u7f8a\u9a7c\u6bdb\u6bdb\u8863\u540e\uff0c\u840c\u751f\u4e86\u521b\u529e\u4e00\u5bb6\u670d\u88c5\u516c\u53f8\u7684\u60f3\u6cd5\u3002\u4e24\u5e74\u540e\uff0c\u4ed6\u6210\u529f\u5c06\u8fd9\u4e2a\u4ea7\u54c1\u590d\u5236\u51fa\u6765\uff0c\u5e76\u521b\u7acb\u4e86\u91c7\u7528\u7f8a\u9a7c\u6bdb\u5236\u6210\u7684\u9ad8\u6027\u80fd\u8fd0\u52a8\u670d\u54c1\u724c\uff0c\u5e76\u5f00\u59cb\u5728\u4e92\u8054\u7f51\u4e0a\u9500\u552e\u3002<\/section>\n<section>\u00a0<\/section>\n<section>\u521b\u7acb\u4e4b\u521d\uff0cPaka Apparel\u9996\u5148\u5728\u4f17\u7b79\u7f51\u7ad9Kickstarter\u4e0a\u7ebf\u4e86\u521d\u521b\u4ea7\u54c1\uff0c<strong>\u5e76\u5728\u4e00\u5468\u5185\u5c31\u7b79\u96c6\u5230\u4e8612.7\u4e07\u7f8e\u5143\uff0c\u8d85\u51fa\u9884\u671f\u76ee\u6807\u7684\u516d\u500d\uff0c\u6b63\u5f0f\u8fdb\u5165\u7f8e\u56fd\u5e02\u573a\u3002<\/strong><\/section>\n<section>\u00a0<\/section>\n<section>\u6839\u636esimilarweb\u6570\u636e\uff0c2023\u5e74\uff0cPaka Apparel\u72ec\u7acb\u7ad9\u7684\u6570\u636e\u5982\u4e0b\uff1a\u5e74\u589e\u957f\u7387\u4e3a138%\uff1b\u603b\u6d41\u91cf\u4e3a2.7M\uff1b\u5e73\u5747\u6708\u8bbf\u5ba2\u4e3a129K\uff0c\u5728\u670d\u9970\u7f51\u7ad9\u4e2d\u589e\u901f\u6392\u540d\u7b2c\u5341\u3002<\/section>\n<section>\u00a0<\/section>\n<section>\u76ee\u524d\uff0cPaka Apparel\u7684\u4e3b\u8425\u54c1\u7c7b\u6709\u8fd0\u52a8\u670d\u3001\u6253\u5e95\u8863\u3001\u889c\u5b50\u3001\u5e3d\u5b50\u3001\u8fde\u5e3d\u886b\u548c\u6bdb\u8863\u7b49\u3002<\/section>\n<section>\u00a0<\/section>\n<section>\u5728\u8fc7\u53bb\u7684\u51e0\u5e74\u91cc\uff0c\u7f8a\u9a7c\u6bdb\u7684\u51fa\u73b0\u6539\u53d8\u4e86\u7f8a\u6bdb\u4f5c\u4e3a\u8fd0\u52a8\u670d\u6700\u4f73\u539f\u6750\u6599\u7684\u73b0\u72b6\u3002\u800cPaka Apparel\u7684\u54c1\u724c\u7406\u5ff5\u4e3a\u5021\u5bfc\u79ef\u6781\u3001\u53ef\u6301\u7eed\u7684\u751f\u6d3b\u65b9\u5f0f\uff0c\u5176\u6700\u5927\u7684\u4ea7\u54c1\u7279\u70b9\u5c31\u662f\u53ef\u6301\u7eed\u3001\u624b\u5de5\u3001\u8f7b\u91cf\u3001\u4fdd\u6696\u7b49\u7279\u70b9\u3002<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u6839\u636esimilarweb\u516c\u5e03\u7684Digital 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